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You are here: Home > Business > PR > When Tragedy Strikes: Katrina a Costly Lesson in Crisis Planning |
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Add You - When Tragedy Strikes: Katrina a Costly Lesson in Crisis Planning
DISNEY DIFFERENCE:How One Man Rose Above Bankruptcy & Failure to Building a Multi-Billion $Empire e teach our children and each other when we shirk the responsibility that comes with the job of being a parent? An adult? A leader?Try to imagine a world without Walt Disney. A world without his magic, optimism and childlike fantasy. Walt Disney pioneered the fields of animation, and transformed the entertainment world. He did more to touch the hearts, minds, and emotions of millions of Americans than any other person in the past century.The Walt Disney Company - now a mega-empire whose profits (yes, profits!) are $1.3 billion - was the creation of a high school drop out who suffered bankruptcy, risked it all 4 times and suffered repea We are awfully able at assigning blame after the fact and pathetically poor at preparing for the inev Selling, a Great Career Choice, Part 8 of 8, Virtual Selling for Multiple Income Streams Crisis planners take note: there are significant lessons to be learned from the tragedy wrought by Hurricane Katrina in Louisiana, Mississippi and Alabama. Painful lessons that, morethan four years after the anniversary of 9-11, we still have not learned.Selling takes place everywhere, not just in stores or on the telephone. By far, the area of fastest growth in selling is 'virtual' selling or internet selling. Make no mistake about it, if you want to sell anything on the internet you will need to possess virtually all the same skills that are needed to sell successfully in a regular brick and mortar outlet.In fact, I suggest that in some cases, selling online successfully requires master salespeople. Consumers shop online for two main reason First and foremost is the need to fix the problem and provide care for the hundreds of thousands of people displaced and devastated by the wind and water damage. Next up is the need for a plan that anticipates the magnitude of this kind of calamity. And finally, we should never assume that prior planning is sufficient to prepare us for the disasters we seek to mitigate. Watching the news and listening to the various responsible parties point the finger at each other reminds me of the time when, after an argument with my wife, we found our three-year old son walking around the house saying, “It’s not my fault, it’s your fault. It’s not my fault, it’s your fault.” What lessons do we teach our children and each other when we shirk the responsibility that comes with the job of being a parent? An adult? A leader? We are awfully able at assigning blame after the fact and pathetically poor at preparing for the inevi How to Write Good Use Cases for Useful Business Analysis ave not learned.A use case details a flow of events that are executed in order to accomplish some business task. A use case can be as simple as documenting how a help ticket gets escalated or as complex as defining how a customer gets charged for shipping parts of an order to multiple addresses.The term "actor" is used to define a role that a person or some object plays in executing a use case. The actor might be a Customer Service Representative who is processing a refund request, or a server that processes credit card tran First and foremost is the need to fix the problem and provide care for the hundreds of thousands of people displaced and devastated by the wind and water damage. Next up is the need for a plan that anticipates the magnitude of this kind of calamity. And finally, we should never assume that prior planning is sufficient to prepare us for the disasters we seek to mitigate. Watching the news and listening to the various responsible parties point the finger at each other reminds me of the time when, after an argument with my wife, we found our three-year old son walking around the house saying, “It’s not my fault, it’s your fault. It’s not my fault, it’s your fault.” What lessons do we teach our children and each other when we shirk the responsibility that comes with the job of being a parent? An adult? A leader? We are awfully able at assigning blame after the fact and pathetically poor at preparing for the inev Private Practice Marketing: Is It Wrong To Let Others Know What You Do? gnitude of this kind of calamity. And finally, we should never assume that prior planning is sufficient to prepare us for the disasters we seek to mitigate.When I first started my marriage and family therapy private practice in 1986, it was considered bad form to advertise your services. It was not considered unethical, just something a “professional” did not do.That never really made a whole lot of sense to me.I think it came from the never was true notion that all you had to do was hang up your shingle and the clients would flock to your door.Breaking the rulesSo when one of my colleagues and I put an ad in the paper for a teen ther Watching the news and listening to the various responsible parties point the finger at each other reminds me of the time when, after an argument with my wife, we found our three-year old son walking around the house saying, “It’s not my fault, it’s your fault. It’s not my fault, it’s your fault.” What lessons do we teach our children and each other when we shirk the responsibility that comes with the job of being a parent? An adult? A leader? We are awfully able at assigning blame after the fact and pathetically poor at preparing for the inev How to Choose a Writer For Your Next Project! finger at each other reminds me of the time when, after an argument with my wife, we found our three-year old son walking around the house saying, “It’s not my fault, it’s your fault. It’s not my fault, it’s your fault.” What lessons do we teach our children and each other when we shirk the responsibility that comes with the job of being a parent? An adult? A leader?Well-written content drives business. Whether it's copy on your website, copy for your direct mailings, an impressive article, a business plan or proposal, the words you choose determine your profits. Because written content covers a lot of territory, if you’re ready to put your thoughts in a special written presentation but you feel stuck for just the right words, perhaps you should consider hiring a professional writer. Believe it or not, good writers are eager to help you with your important documents and are o We are awfully able at assigning blame after the fact and pathetically poor at preparing for the inev RFID and Business Ethics e teach our children and each other when we shirk the responsibility that comes with the job of being a parent? An adult? A leader?RFID stands for Radio Frequency IDentification.Its supporters tout its amazing power to streamline it supply chain. I am in agreement with those supporters. RFID will significantly increase the efficiency of supply chains. The problem with RFID is that the RFID tags will be released into the world and become a privacy and security nightmare.I think that the true potential of this technology is as big as the internet. That is a bold statement, but think about it. The internet is electronic content We are awfully able at assigning blame after the fact and pathetically poor at preparing for the inevitable crises that await all of us. I suppose it has something to do with control and our need to exert it in the realm of our daily lives. When we believe we have control, life somehow seems more manageable and predictable. Trouble is, the power to control our fate is not in our hands. What we do have is the ability to manage the variables that constitute life as we know it. When we confuse our ability to manage with our ability to control, disappointment –- even catastrophe –- is inevitable. If we are to be effective crisis planners, we must first play the “What if?” game -– what is the worst thing that could happen? In New Orleans, this question has been asked and answered repeatedly. Just last year, FEMA participated in a mock exercise they labeled Hurricane Pam and the predictions were eerily similar to what we are seeing on our television sets today. So what went wrong? The five “Ps”. Poor planning produces poor performance. T
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