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Add You - The Secrets of Writing a Good Press Release
How does one determine which are the best events to attend based on one’s best customer?Customers are not a dime a dozen, especially in today's economy. So it is best to follow the rules mentioned before on how to define your best customer before attending an event. The customer definition will lead you to choosing events where they will attend. Customers have their preferences for events just as you do. They are also looking for ways to meet others. If you find out where they go, then you should also make a point of attending. I have often attended events that I would not normally attend, just to get close to a potential customer, and of course a potential sale. And it may be someone completely unexpected that is met at such an event. If your best customer profile attends this event, you can bet that others just like them will also be in attendance. In
Tailor your story to your Primary audience – the media. Your secondary audience is your target market, but if the media doesn't decide that your story is newsworthy and runs it, your potential customers will never know about it!
Pay attention to your writing. Sometimes, especially in rural areas and online, the media will run your press release in their publications with little or no modification, so make sure you’ve used your spelling an
We are living today in the Information Age where success and achievement depend on, not who you know, but how much you know. People today don’t want to be sold. They want information that will help achieve success in their personal and business life. People want and need information about their industry, competition, and new products and services.Studies show that one of main reasons why customers stop buying from a particular business is because of a lack of communication on the part of the business. Communication is a key to building relationships and keeping customers satisfied. It is how you keep your prospects and customers constantly informed about new products and services.One of the best ways to communicate news and information to your prospects and customers is with a newsletter. Newsletters improve awareness with your target market and hel
Getting publicity for your business can seem like an impossible task -- something that only happens for "big" companies that can afford to hire publicists.
The reality is, getting free publicity for your business isn't that difficult. Welcome to "Media Training 101 -- The Secrets of Writing a Good Press Release". By the time you finish reading this article, you'll not only understand the basics, you'll know what goes into the process, and what you have to do to get started writing your own press release.
First of all, let's go over some basic terminology you need to be familiar with.
Press Release: A statement with useful and relevant information that is written for distribution to the media.
Hook: The information or larger story that you can use to attach your press release to. Using the right "hook" in the right way can help you to get more publicity for your business.
Spin: Telling your story your way.
The good news about learning to write a Press Release is that there is an established format that you need to follow. And once you've learned the basics, writing a press release is a kind of "cookie cutter" process. Here are some basic ideas to keep in mind:
Make your news "newsworthy". A press release is not a sales advertisement. A good press release answers all of the "W" questions (who, what, where, when and why), and sometimes "how." Your purpose in writing it is twofold: to provide the media with useful and relevant information about your organization, product, service or event and to get your name out to your target market.
Begin with a strong headline. Your headline and first paragraph need to grab the reader’s attention. Without being flowery or overly dramatic, you have only the first few seconds to grab your reader’s attention and get them to read your story, and decide if it’s worth running. So don’t blow it by being vague or weak. The rest of your press release can give them the nitty-gritty details.
Tailor your story to your Primary audience – the media. Your secondary audience is your target market, but if the media doesn't decide that your story is newsworthy and runs it, your potential customers will never know about it!
Pay attention to your writing. Sometimes, especially in rural areas and online, the media will run your press release in their publications with little or no modification, so make sure you’ve used your spelling and
The most valuable thing that you give to your customers isn’t a product. It’s the service they get when they call or visit your place of business. You could have the most valuable product in the world, but if you don’t have customer service to match, you’ve got nothing.American Steel Buildings of Tulsa, Okla., has been setting customer service records for years, and this year reported first-quarter records for moving self-storage steel. We credit our ability to set records to our ability to help customers. Here are a few tips we’ve picked up on the way.1) Who you hire is just as important as who you target.When you’re hiring employees, it’s all too easy to find somebody who will just meet the bare minimum requirements. Look for potential employees who have a service attitude, who want to go above and beyond for the customer. Not only w
The reality is, getting free publicity for your business isn't that difficult. Welcome to "Media Training 101 -- The Secrets of Writing a Good Press Release". By the time you finish reading this article, you'll not only understand the basics, you'll know what goes into the process, and what you have to do to get started writing your own press release.
First of all, let's go over some basic terminology you need to be familiar with.
Press Release: A statement with useful and relevant information that is written for distribution to the media.
Hook: The information or larger story that you can use to attach your press release to. Using the right "hook" in the right way can help you to get more publicity for your business.
Spin: Telling your story your way.
The good news about learning to write a Press Release is that there is an established format that you need to follow. And once you've learned the basics, writing a press release is a kind of "cookie cutter" process. Here are some basic ideas to keep in mind:
Make your news "newsworthy". A press release is not a sales advertisement. A good press release answers all of the "W" questions (who, what, where, when and why), and sometimes "how." Your purpose in writing it is twofold: to provide the media with useful and relevant information about your organization, product, service or event and to get your name out to your target market.
Begin with a strong headline. Your headline and first paragraph need to grab the reader’s attention. Without being flowery or overly dramatic, you have only the first few seconds to grab your reader’s attention and get them to read your story, and decide if it’s worth running. So don’t blow it by being vague or weak. The rest of your press release can give them the nitty-gritty details.
Tailor your story to your Primary audience – the media. Your secondary audience is your target market, but if the media doesn't decide that your story is newsworthy and runs it, your potential customers will never know about it!
Pay attention to your writing. Sometimes, especially in rural areas and online, the media will run your press release in their publications with little or no modification, so make sure you’ve used your spelling an
In the first part of Business Plan Basics you’ve learned which are the public aspects of a business plan. Now it is time to study the “internal” aspects: those little secrets that drive a business to success.Industry Analysis:Every business operates within an industry. Identify where your company fits in and describe the market trends, explain the factors influencing growth and decline in this industry and spot the future expectations. Try to answer crucial questions such as: how many companies are expected to enter your industry in the near future and how is that to affect your business. Do not omit any significant statistics for your industry. Don’t lie to yourself!Target Market:In this section you identify your prospect clients – it is a useful step helping you to derive overall marketing and sales strategies. Try to make clea
Hook: The information or larger story that you can use to attach your press release to. Using the right "hook" in the right way can help you to get more publicity for your business.
Spin: Telling your story your way.
The good news about learning to write a Press Release is that there is an established format that you need to follow. And once you've learned the basics, writing a press release is a kind of "cookie cutter" process. Here are some basic ideas to keep in mind:
Make your news "newsworthy". A press release is not a sales advertisement. A good press release answers all of the "W" questions (who, what, where, when and why), and sometimes "how." Your purpose in writing it is twofold: to provide the media with useful and relevant information about your organization, product, service or event and to get your name out to your target market.
Begin with a strong headline. Your headline and first paragraph need to grab the reader’s attention. Without being flowery or overly dramatic, you have only the first few seconds to grab your reader’s attention and get them to read your story, and decide if it’s worth running. So don’t blow it by being vague or weak. The rest of your press release can give them the nitty-gritty details.
Tailor your story to your Primary audience – the media. Your secondary audience is your target market, but if the media doesn't decide that your story is newsworthy and runs it, your potential customers will never know about it!
Pay attention to your writing. Sometimes, especially in rural areas and online, the media will run your press release in their publications with little or no modification, so make sure you’ve used your spelling an
Marketing can be expensive. It doesn't have to be, but sometimes you will spend more than you should. Usually you'll realise this after you've done it. But here are two tips that can save you thousands of dollars.1- Make sure you really understand your market and your distribution channels.Sounds simple, doesn't it! For example, one client had developed an information product for small businesses. They had some assistance from another agency to check the market and confirm how they should present the product. Based on that information they printed marketing materials and ramped up to distribute through professional advisors such as accountants.Nine months later they came to me. Nothing was happening. Not one sale. Even worse, their distribution channel was not discussing the product with clients. Why the lack of activity?After a few se
Begin with a strong headline. Your headline and first paragraph need to grab the reader’s attention. Without being flowery or overly dramatic, you have only the first few seconds to grab your reader’s attention and get them to read your story, and decide if it’s worth running. So don’t blow it by being vague or weak. The rest of your press release can give them the nitty-gritty details.
Tailor your story to your Primary audience – the media. Your secondary audience is your target market, but if the media doesn't decide that your story is newsworthy and runs it, your potential customers will never know about it!
Pay attention to your writing. Sometimes, especially in rural areas and online, the media will run your press release in their publications with little or no modification, so make sure you’ve used your spelling an
Have you ever considered a career in franchising? You might want to, as they need all the high-energy bright people they can get. You see in franchising it takes a lot of people power to make it all work right. It is a challenging and rewarding career indeed. But first you need to catch up on exactly what franchising is, because many people really do not understand the animal, as it is not like regular businesses. Oh sure, it still involves many aspects, but there is so much more to it.So, let me recommend some resources for you. If you want the most simplistic book on franchising, I would recommend to you, Dave Thomas (Wendys Founder) and Michael Sied (consultant) book, “FRANCHISING FOR DUMMIES.” It is very down to earth and it was hard to find anything in the book I did not agree with.Now I have studied the franchising industry, and have put toget
Tailor your story to your Primary audience – the media. Your secondary audience is your target market, but if the media doesn't decide that your story is newsworthy and runs it, your potential customers will never know about it!
Pay attention to your writing. Sometimes, especially in rural areas and online, the media will run your press release in their publications with little or no modification, so make sure you’ve used your spelling and grammar check before sending it, and keep to the facts. Most of the time, journalists will use your press release as a stepping off place for a larger feature story, especially if you can show larger relevance to other current events. Always develop your story as you want to have it told – put YOUR spin on it. Even if your story is not reprinted verbatim, always remember what YOUR purpose is in writing it – to provide exposure for you, and to help brand you as an expert in your field.
Not everything is news. Just because you are excited that you made your first big sale, or started a new product line, or wrote your first article, doesn’t necessarily mean that the press are going to think you have a newsworthy story. From the time you start your first draft, keep your audience in mind. Who will find your story interesting? Why are they going to find it interesting? How is it relevant to something else that’s going on right now?
Identify a problem, and show how you’re solving it. Use real life examples about how your company or organization solved or is solving a problem. Give examples of how your service or product fulfills needs or satisfies desires. What benefits can be expected? Use real life examples to powerfully communicate the benefits of using your product or service.
Stick to the facts. Always. Tell. The. Truth. Avoid fluff, embellishments and exaggerations. It is part of a journalist’s job to be skeptical. If you want to use publicity effectively, then you're not looking for a one night stand. You want to gain the trust of the media, establish your credibility, and build an on-going relationship with your local media, so that you become a resource for them within your industry.
Find your “hook”. Try to make your press release timely. Keep informed about what’s going on in your community, in your state, region, the country or the world. Is there a local, regional or national news story that somehow ties in to your industry or your business? If you can hook your press release to current events or social issues, you increase your chances of having it picked up. If not, then make sure your story is relevant to the needs, wants or problems of your community or target audience.
Use an active, not passive, voice. Use strong verbs that will bring your press r
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