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Add You - Get Free Publicity With Press Releases & Other Amazing Business Marketing Ideas
A few decades ago, nurses across the country and around the world wore uniforms. Typically, these professionals were noted for their solid white dresses, starched white caps and white uniform shoes. And all nurses conformed. Whether it was the country nurse who made rounds with the doctor or the nurse in the largest city hospitals, white was the recognized color and there were few variations in the style of clothing.Those days are gone. For nurses and those who use their services, there are two words t
3. Isn’t it amazing that some car owners keep the plate on the front of their car or the bumper sticker advertising “Jim Bob’s Used Cars” in Anywhere-Ville?
4. Word-of-Mouth. You cannot get any cheaper or more amazing than this. Just because he liked you, your product, or service, Joe Q. Public goes out and tells 59 people to come see you. Those 59 people each tell 59 different people. (Multiply that!
Solar Energy is really moving fast due to so many innovations and new technologies these days. Solar Companies have a huge potential to sell lots of products and save people money on their energy bills and take advantage of tax incentives for alternative energies. Many people do not realize that the Return on Investment for a home or small business solar system is much faster than a decade the prior.Of course a solar company must get in new customers so they can tell friends because word-of-mouth adver
If you can give them a unique angle to write from, so much the better! Did your business donate money, time, products, or services to a worthy cause? Is your administrative assistant a part-time disc jockey from the Orient, who speaks nine languages, plays the tuba, and rescues animals in her neighborhood? Why is your service or product unique from all others?
Writing a good press release consists of:
1. Use an attention-grabbing headline.
2. In the first paragraph, answer: Who, What, Where, When, & Why.
3. Slant your press release to your audience—make it important and “newsworthy” to them.
4. Focus on the benefits your business offers.
5. Don’t use big words, slang, “legalese” (which few people will understand), or overused phrases.
6. Quote statistics whenever possible.
In addition to your press releases, create a “media kit” that includes:
• A cover letter
• A fact sheet
• A business profile and biography of chief executive or founder
• Any available company literature or brochures
• A business card
• Samples and/or photos
Other ways to get free publicity include:
1. Call a reporter. Tell them who you are and what your business does. Offer to give an interview.
2. Write articles and submit them to publications with wide circulation. Always give your byline and your company’s information, especially your web address and email.
3. Be a public speaker. Get your name known. Become established as an expert.
4. Sponsor a newsworthy event.
5. Sponsor a team.
6. Visit the website of the United States Small Business Administration for 100+ FREE marketing strategies for your business.
Try your hand at the world’s four most amazing advertising strategies:
1. Make your brochure downloadable for the customer to read later or print out on his own printer. (How cost-efficient is that? Your customers use their ink and paper to view your advertisement!)
2. That’s almost as amazing as customers paying to buy a cap or tee shirt that advertises your business! Imagine someone wearing your logo tee shirt to Disney World on his or her vacation—how many people will see your company name on someone’s chest in one day? Consider how much you pay for the privilege to wear an advertisement for Nike® on your shoes!
3. Isn’t it amazing that some car owners keep the plate on the front of their car or the bumper sticker advertising “Jim Bob’s Used Cars” in Anywhere-Ville?
4. Word-of-Mouth. You cannot get any cheaper or more amazing than this. Just because he liked you, your product, or service, Joe Q. Public goes out and tells 59 people to come see you. Those 59 people each tell 59 different people. (Multiply that!)
Your reputation precedes you. Like it or not, consumers choose whether or not to use your service based on how you're viewed in the market. Your name or logo will influence when and if consumers use your service. Building credibility with your target will help you in the long run. It will also polish up your image for all to see.Brand image is the physical and psychological reaction your brand receives when it is viewed or talked about. It can be brought up from seeing a logo or simply by two peop
Writing a good press release consists of:
1. Use an attention-grabbing headline.
2. In the first paragraph, answer: Who, What, Where, When, & Why.
3. Slant your press release to your audience—make it important and “newsworthy” to them.
4. Focus on the benefits your business offers.
5. Don’t use big words, slang, “legalese” (which few people will understand), or overused phrases.
6. Quote statistics whenever possible.
In addition to your press releases, create a “media kit” that includes:
• A cover letter
• A fact sheet
• A business profile and biography of chief executive or founder
• Any available company literature or brochures
• A business card
• Samples and/or photos
Other ways to get free publicity include:
1. Call a reporter. Tell them who you are and what your business does. Offer to give an interview.
2. Write articles and submit them to publications with wide circulation. Always give your byline and your company’s information, especially your web address and email.
3. Be a public speaker. Get your name known. Become established as an expert.
4. Sponsor a newsworthy event.
5. Sponsor a team.
6. Visit the website of the United States Small Business Administration for 100+ FREE marketing strategies for your business.
Try your hand at the world’s four most amazing advertising strategies:
1. Make your brochure downloadable for the customer to read later or print out on his own printer. (How cost-efficient is that? Your customers use their ink and paper to view your advertisement!)
2. That’s almost as amazing as customers paying to buy a cap or tee shirt that advertises your business! Imagine someone wearing your logo tee shirt to Disney World on his or her vacation—how many people will see your company name on someone’s chest in one day? Consider how much you pay for the privilege to wear an advertisement for Nike® on your shoes!
3. Isn’t it amazing that some car owners keep the plate on the front of their car or the bumper sticker advertising “Jim Bob’s Used Cars” in Anywhere-Ville?
4. Word-of-Mouth. You cannot get any cheaper or more amazing than this. Just because he liked you, your product, or service, Joe Q. Public goes out and tells 59 people to come see you. Those 59 people each tell 59 different people. (Multiply that!
Pre-note: In this article, teleclass is an example used to illustrate one type of eLearning market. The tips work the same for other eLearning programs, including, but not limited to, teleseminars and ecourses.In the mid-1990s, the teleclass format began and was named, distance learning. During these early years, learning institutions, particularly universities, were chief users of this format. Mainly due to the large equipment investment needed at that time. Now, due to technology change
• A cover letter
• A fact sheet
• A business profile and biography of chief executive or founder
• Any available company literature or brochures
• A business card
• Samples and/or photos
Other ways to get free publicity include:
1. Call a reporter. Tell them who you are and what your business does. Offer to give an interview.
2. Write articles and submit them to publications with wide circulation. Always give your byline and your company’s information, especially your web address and email.
3. Be a public speaker. Get your name known. Become established as an expert.
4. Sponsor a newsworthy event.
5. Sponsor a team.
6. Visit the website of the United States Small Business Administration for 100+ FREE marketing strategies for your business.
Try your hand at the world’s four most amazing advertising strategies:
1. Make your brochure downloadable for the customer to read later or print out on his own printer. (How cost-efficient is that? Your customers use their ink and paper to view your advertisement!)
2. That’s almost as amazing as customers paying to buy a cap or tee shirt that advertises your business! Imagine someone wearing your logo tee shirt to Disney World on his or her vacation—how many people will see your company name on someone’s chest in one day? Consider how much you pay for the privilege to wear an advertisement for Nike® on your shoes!
3. Isn’t it amazing that some car owners keep the plate on the front of their car or the bumper sticker advertising “Jim Bob’s Used Cars” in Anywhere-Ville?
4. Word-of-Mouth. You cannot get any cheaper or more amazing than this. Just because he liked you, your product, or service, Joe Q. Public goes out and tells 59 people to come see you. Those 59 people each tell 59 different people. (Multiply that!
Ohio has 28 of the fortune 500 HQs there. Many corporations have picked Ohio for its regulatory policies in the past and Corporations have been willing to hang their hat there; some come and some go, but in this decade is the first time they have a net loss of Corporate HQs in Ohio. Some was due to the Tech Bubble where many companies dropped off. Yet the fortune 1000 listings Ohio is about equal or better.All in all many parts of Ohio have found a net loss in populations like much of the upper Midwest
5. Sponsor a team.
6. Visit the website of the United States Small Business Administration for 100+ FREE marketing strategies for your business.
Try your hand at the world’s four most amazing advertising strategies:
1. Make your brochure downloadable for the customer to read later or print out on his own printer. (How cost-efficient is that? Your customers use their ink and paper to view your advertisement!)
2. That’s almost as amazing as customers paying to buy a cap or tee shirt that advertises your business! Imagine someone wearing your logo tee shirt to Disney World on his or her vacation—how many people will see your company name on someone’s chest in one day? Consider how much you pay for the privilege to wear an advertisement for Nike® on your shoes!
3. Isn’t it amazing that some car owners keep the plate on the front of their car or the bumper sticker advertising “Jim Bob’s Used Cars” in Anywhere-Ville?
4. Word-of-Mouth. You cannot get any cheaper or more amazing than this. Just because he liked you, your product, or service, Joe Q. Public goes out and tells 59 people to come see you. Those 59 people each tell 59 different people. (Multiply that!
Special event and a special recipe- hand it out on a business card.I have seen many real estate people, give out recipes with their newsletter. I find one typed onto a full sheet almost every month. Some of the recipes look absolutely delicious but I find that the extra information and consequent size of the sheet make it not worth keeping (at least for me). A way around getting your recipes in the hands of the consumer is to put them on something that is easy to store in a recipe box or keep un
3. Isn’t it amazing that some car owners keep the plate on the front of their car or the bumper sticker advertising “Jim Bob’s Used Cars” in Anywhere-Ville?
4. Word-of-Mouth. You cannot get any cheaper or more amazing than this. Just because he liked you, your product, or service, Joe Q. Public goes out and tells 59 people to come see you. Those 59 people each tell 59 different people. (Multiply that!) And so on. It’s absolutely amazing!
Remember, in our information-hungry society, most media want to publish your timely, accurate, and informative articles and press releases. If you give them what they are looking for, it is a win-win situation.
Further, your customer wants to be well-informed about you, your business, and your products or services. Your marketing materials must tell them “how it fits your specific needs” or “how it solves your particular problems.” Answer the question: “What’s in it for me?” for your potential customers. Once the customer knows how your business benefits them personally, you will have formed a relationship built on trust and understanding. Getting free publicity will be an added plus!
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