Add You - Business

Exquisite Logo Rugs – 5 Unique Marketing Applications
There are times when you need a little extra punch. Brand identity is integral to any marketing strategy. A classy looking rug with your logo is another opportunity to create a valuable first impression of your brand name. Here are the top 5 applications.If you want to make a special statement, then an average logo mat won’t do. This is where the specialty of Custom Rug Fabrication enters the picture. It’s really not too complicated. Typically the rugs are made from a high quality commercial grade carpet. The logo is then t

Customer Service - Where did it go?
I recently attended a seminar on Customer Service. My expectations were that it would be filled with tips to help employees become better at providing customer service. My expectations were blown away. The gentleman who led the seminar was fantastic. I thought I would share one of the topics covered during the seminar as it applies to everyone no matter what you do for a living.One section from the seminar was entitled, "Quality Customer Service is ATTITUDE". Whatever you do, do it with a positive attitude. If you don't enj

So you have a cell phone, a Palm Pilot, an automated office complete with teleconferencing, remote-access, Web site and e-mail addresses. So what? Just because you’re always available to the media doesn’t mean the media has easy access to your clients. What will your high-tech office be able to do when a reporter wants a press kit at 7 p.m. on a Friday evening? Nothing – except hastily prepare the hard copy kit for a costly overnight shipment.

There is a simple way to eliminate the need for keeping a large inventory of hard copy press kits and reduce your dependency on the shipping company guy: publish your clients’ press kits online.

Making the move from hard copies to press kits published online that are always-accessible is essential in today’s age of e-mail. The corporate world lives by e-mail; reporters and other media professionals are no different. These people are busy and time is always of the essence when they’ve got deadlines breathing down their necks. The decision to use you

Police Background Checks - Are You Really Who You Say You Are?
In today's world, it seems that almost any topic is open for debate. While I was gathering facts for this article, I was quite surprised to find some of the issues I thought were settled are actually still being openly discussed.If you are hiding a secret past, you better hope that you don’t get stopped by a policeman! A police background check can pull up all sorts of information about you. And what is interesting about a police background check is that information cannot always be found by traditional methods of backgrou

’t mean the media has easy access to your clients. What will your high-tech office be able to do when a reporter wants a press kit at 7 p.m. on a Friday evening? Nothing – except hastily prepare the hard copy kit for a costly overnight shipment.

There is a simple way to eliminate the need for keeping a large inventory of hard copy press kits and reduce your dependency on the shipping company guy: publish your clients’ press kits online.

The Challenge of Working Alone
Working alone as an entrepreneur poses all sorts of challenges which are quite different from those of employment. Fortunately it offers all sorts of rewards too.For natural systems, equilibrium is death. In their book "Surfing the Edge of Chaos," Pascale, Millemann and Gioja, draw lessons for corporations from natural systems, systems of communities in the world of nature. Part of their message is that for natural systems, equilibrium is death and as illustrations they draw on the experiences of American cor

copy kit for a costly overnight shipment.

There is a simple way to eliminate the need for keeping a large inventory of hard copy press kits and reduce your dependency on the shipping company guy: publish your clients’ press kits online.

You're Ready To Sell - But is Your Business?
Proper preparation for the sale of your business is one of the most important things you can do. If you were selling your car, you'd probably vacuum the inside and wash and polish the outside in the hope of selling it faster, or getting a few hundred dollars more-or both. In a competitive business sales environment and a world of ever more savvy buyers, it's more important than ever that you put a little "polish" on your business as well when it's time to sell. Start by putting yourself in the shoes of a potential

publish your clients’ press kits online.

Fundraising With Custom Lollipops
Doing a lollipop fundraiser is a fun way for school clubs and other small groups to raise funds. The approach is very similar to other types of fundraising candy, but with a product with lower price point and widespread appeal.Everyone loves a lollipop, so you can target sales to adults and teens as well as younger children. Most brands retail for $0.50 each and cost roughly half that amount when purchased by the case.To raise a lot of money, you'll need volume sales and that's where today's eye-catching designs and

by e-mail; reporters and other media professionals are no different. These people are busy and time is always of the essence when they’ve got deadlines breathing down their necks. The decision to use your client in a story instead of someone else is contingent on whose information is easiest to get. If it takes all night for your client’s press kit to reach their desk, you might get bumped.

I know what you’re saying right now. “But, Drew, I e-mail my clients’ press materials to the media.” Well, that’s great, but just because reporters use e-mail doesn’t mean they open every stranger’s message that arrives in their inbox and it especially doesn’t mean that they even bother opening your attachments. Why? Because it’s too risky.

First of all, everyone knows not to open an e-mail from someone you don’t know; especially if there’s an attachment. This is e-mail safety 101. Strange e-mails with attachments usually mean one thing: virus. At least, that’s the take of most business’s firewalls an

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The previous two articles in this series covered ad specialty items or promotional products - what they are and how effective some are (and aren't). Read on to see how a particular ad specialty item is continuing to make a difference to businesses and customers alike, and how you can get it on it too.

As a small business owner, you are grateful for all of your clients or customers. But did you know that small business lose over 62% of sales because they don’t follow up? You are caught up in the business of running your business you don’t take the time to follow up with your clients.

Here is information on selling from a website every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

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