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  • Add You - Know When to Send in Your Press Release

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    Press releases should target either general interest or special interest media. Your targets should include print, broadcast, and internet media. General interest media includes your local newspaper, Time magazine, and some of your local radio and television stations.

    Special Interest media includes trade publications and broadcast media that focuses on some niche area of interest. The important thing to remember as you pursue this avenue, is that your press release must be newsworthy, ie..., news, if it is going to be published and generate the traffic to your website that you are seeking. You should also recognize that what's news to one organization isn't necessarily news to another.

    Your local newspaper, the Little Ville Beacon, may think your having a website on the internet is big news. After all, nobody at the paper has browsed the internet themselves yet and they don't know anyo

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    r local newspaper, Time magazine, and some of your local radio and television stations.

    Special Interest media includes trade publications and broadcast media that focuses on some niche area of interest. The important thing to remember as you pursue this avenue, is that your press release must be newsworthy, ie..., news, if it is going to be published and generate the traffic to your website that you are seeking. You should also recognize that what's news to one organization isn't necessarily news to another.

    Your local newspaper, the Little Ville Beacon, may think your having a website on the internet is big news. After all, nobody at the paper has browsed the internet themselves yet and they don't know any

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    me niche area of interest. The important thing to remember as you pursue this avenue, is that your press release must be newsworthy, ie..., news, if it is going to be published and generate the traffic to your website that you are seeking. You should also recognize that what's news to one organization isn't necessarily news to another.

    Your local newspaper, the Little Ville Beacon, may think your having a website on the internet is big news. After all, nobody at the paper has browsed the internet themselves yet and they don't know any

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    enerate the traffic to your website that you are seeking. You should also recognize that what's news to one organization isn't necessarily news to another.

    Your local newspaper, the Little Ville Beacon, may think your having a website on the internet is big news. After all, nobody at the paper has browsed the internet themselves yet and they don't know any

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    , the Little Ville Beacon, may think your having a website on the internet is big news. After all, nobody at the paper has browsed the internet themselves yet and they don't know anyone else who has a website. So by all means send a press release to the home town newspaper.

    Time magazine, on the other hand may not be so impressed. They may not have actually browsed the web, but someone met somebody sometime at a cocktail party in Manhattan who did. So its not news. Yet if you have the right kind of site you might get into Time. How? Well, if it's a special interest site it might correspond to a special interest section of the publication or be involved in a special event of the time.

    For example, the periodical has a section that covers politics and your website is the be all of all times on politics. Or you might get lucky and send them your PR Release on your model railroading web

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