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Add You - 10 Tips to Polish Your Press Release
One of the most important considerations for outdoor security cameras is the power source. Quite often, building codes don’t require many outdoor, electrical connections, which means that if you require an outdoor security camera you’re going to have to deal with that situation. In most cases, there are power sources in the garage that can be utilized for this purpose with a simple bit of concealed wiring. However, if your home or apartment does not have a convenient power source, you may have to create one where you intend the camera equipment t
Tip #6 – Choose your audience based on the anticipated level of interest. For example, if you are announcing quarterly earnings for an international company, your press release should go to as many media outlets as possible. However, if you are discussing a local event in your press release, concentrate your efforts on the local print, radio and TV media.
Tip #7 – If your audience is on the edge of another ma
Who am I and what do I love to do? Well, isn't this the twenty million dollar question! A more appropriate question might be "Who was I and what did I love to do?"As you search to find yourself, and what it is you love to do, you may find the task harder than you thought it would be. Try to think about your childhood. Can you remember what thrilled you as a child? Like many people you've probably forgotten what brought try joy and excitment to your essence.Children instinctively just "know" what they love. We quickly forget what
Tip #1 – Your press release must be newsworthy. You can’t write a press release to say how great your company is without having a reason for saying so. OK, that’s not entirely true. You can write a press release saying “ABC Company is the BEST widget maker in the world.” However, news outlets won’t listen. However, if you say “ABC Company was recently awarded a million dollar contract by the U.S. Government to make widgets,” the media is much more likely to pick up your story.
Tip #2 – The first paragraph of your press release should summarize your news factually and succinctly. Leave out the modifiers like biggest, best, most sought after, etc. Keep it short and to the point. Details can be added in subsequent paragraphs.
Tip #3 – Dress up your press release with a pertinent quote from a company official or an industry expert. This not only adds credibility to the press release, but it is more interesting to read. It also provides media outlets with an additional contact name for further information.
Tip #4 – The end of your press release should always contain a brief – no more than two or three sentences – about your company. Here’s an example: “ABC Company was founded by widget maker Tom Jones after he retired from Widget University in 1999. The company has grown exponentially since its early days, adding commercial and industrial to its line of widgets last year. For more information about ABC Company, please visit the company’s Web site at www.abccompany.com or call 888-555-1212.”
Tip #5 – Be sure to include contact information (name, phone number, e-mail address and Web site). While some people prefer to include this at the beginning of the press release, it is becoming more popular to include this information at the end of the press release. Regardless of where you choose to include it, make sure it is easy to find.
In addition to writing a press release that will get noticed, it is also important to know to whom to send it.
Tip #6 – Choose your audience based on the anticipated level of interest. For example, if you are announcing quarterly earnings for an international company, your press release should go to as many media outlets as possible. However, if you are discussing a local event in your press release, concentrate your efforts on the local print, radio and TV media.
Tip #7 – If your audience is on the edge of another ma
Ethics in business has become big news over the past several years. We read about the escapades of the executives at Enron, WorldCom and other major companies and shake our heads in astonishment thinking, "How could that happen."We marvel at the unethical behavior of these leaders while at the same time never considering our own behavior.The truth is that business leaders, regardless of the size of the company, are faced with ethical pressures everyday. The scale or impact of the ethical decision may not measure up to the likes of an Enr
Tip #2 – The first paragraph of your press release should summarize your news factually and succinctly. Leave out the modifiers like biggest, best, most sought after, etc. Keep it short and to the point. Details can be added in subsequent paragraphs.
Tip #3 – Dress up your press release with a pertinent quote from a company official or an industry expert. This not only adds credibility to the press release, but it is more interesting to read. It also provides media outlets with an additional contact name for further information.
Tip #4 – The end of your press release should always contain a brief – no more than two or three sentences – about your company. Here’s an example: “ABC Company was founded by widget maker Tom Jones after he retired from Widget University in 1999. The company has grown exponentially since its early days, adding commercial and industrial to its line of widgets last year. For more information about ABC Company, please visit the company’s Web site at www.abccompany.com or call 888-555-1212.”
Tip #5 – Be sure to include contact information (name, phone number, e-mail address and Web site). While some people prefer to include this at the beginning of the press release, it is becoming more popular to include this information at the end of the press release. Regardless of where you choose to include it, make sure it is easy to find.
In addition to writing a press release that will get noticed, it is also important to know to whom to send it.
Tip #6 – Choose your audience based on the anticipated level of interest. For example, if you are announcing quarterly earnings for an international company, your press release should go to as many media outlets as possible. However, if you are discussing a local event in your press release, concentrate your efforts on the local print, radio and TV media.
Tip #7 – If your audience is on the edge of another ma
Restaurant owners don’t run a cash machine 24/7. They face the reality of being observed by thieves undercover and this alone is a serious threat not only to the business but to the safety of the management, staff and customers. The most difficult part about this harm is there is no certain point one realizes that there is a thief lurking around the corner waiting for the right time to attack. And the sad part about it is there are a big percentage of theft casualties done by employees.Yes, that’s right. Employee theft is one of the seriou
Tip #4 – The end of your press release should always contain a brief – no more than two or three sentences – about your company. Here’s an example: “ABC Company was founded by widget maker Tom Jones after he retired from Widget University in 1999. The company has grown exponentially since its early days, adding commercial and industrial to its line of widgets last year. For more information about ABC Company, please visit the company’s Web site at www.abccompany.com or call 888-555-1212.”
Tip #5 – Be sure to include contact information (name, phone number, e-mail address and Web site). While some people prefer to include this at the beginning of the press release, it is becoming more popular to include this information at the end of the press release. Regardless of where you choose to include it, make sure it is easy to find.
In addition to writing a press release that will get noticed, it is also important to know to whom to send it.
Tip #6 – Choose your audience based on the anticipated level of interest. For example, if you are announcing quarterly earnings for an international company, your press release should go to as many media outlets as possible. However, if you are discussing a local event in your press release, concentrate your efforts on the local print, radio and TV media.
Tip #7 – If your audience is on the edge of another ma
Before deciding to plan a brochure a few through has to be given to your ideas and how it will help you in creating a brochure that sells. Work out a plan like what is your budget for the entire brochure project. Are you hiring a graphic designer and a printer separately?The advantages of hiring the same person for design as well as printing will save you time and money as well. Few of the questions to be asked before asking for a quote for a brochure design?1) Quality enquiry about the quality they are going to deliver. 2) Ho
Tip #5 – Be sure to include contact information (name, phone number, e-mail address and Web site). While some people prefer to include this at the beginning of the press release, it is becoming more popular to include this information at the end of the press release. Regardless of where you choose to include it, make sure it is easy to find.
In addition to writing a press release that will get noticed, it is also important to know to whom to send it.
Tip #6 – Choose your audience based on the anticipated level of interest. For example, if you are announcing quarterly earnings for an international company, your press release should go to as many media outlets as possible. However, if you are discussing a local event in your press release, concentrate your efforts on the local print, radio and TV media.
Tip #7 – If your audience is on the edge of another ma
It’s a well known fact that all executives love to golf. It’s no wonder, then, that some of the most popular executive gifts are golf related. If your clients and CEOs of companies you do business probably own a complete set of club cozies, it’s time to consider promotional printed umbrellas.Those that play golf regularly have definitely been caught in their fair share of afternoon rain showers. Being prepared for these surprise storms can make a huge difference in ones game. Take a few minutes to put some thought into the promotional golf
Tip #6 – Choose your audience based on the anticipated level of interest. For example, if you are announcing quarterly earnings for an international company, your press release should go to as many media outlets as possible. However, if you are discussing a local event in your press release, concentrate your efforts on the local print, radio and TV media.
Tip #7 – If your audience is on the edge of another market, distribute it to both markets but change it slightly to make it more suitable to the second market. For example, I recently distributed a press release to the primary market of Whatcom and Skagit Counties (Washington) with the title “Local Businesses Help Kick Multiple Sclerosis.” To make this newsworthy to the two counties to the south, I changed the heading to “Northwestern Businesses Help Kick Multiple Sclerosis.” This slight adjustment increased the likelihood that other markets would pick up the story.
Tip #8 – The Internet has become an incredibly useful tool for instantly distributing news at a low cost. My favorites are PRWeb.com and PRLeap.com, although I have also used Free-Press-Release.com and SBwire.com. I love that these sites are inexpensive, easy to use, and they track statistics on each press release so you know how many times it has been read, forwarded, printed, etc.
Tip #9 – Press releases can also be distributed in press kits. Normally sent to the media to announce new products or significant business changes, press kits are handy tools to share your company’s message consistently and inexpensively to a variety of media. Each press kit should, of course, include a press release of some kind.
Tip #10 – For companies who have a press or media page on their Web sites, this is a great spot to include press releases. This not only increases a company’s key words, but it provides an easy place for customers and the media to find updates. When distributing a press release, be sure to post it on your Web site.
While you can’t control when or if a given media outlet will carry your press release, following the above tips can improve your odds.
Copyright 2006 Dana Blozis
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