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  • Add You - How to Capitalize on Your Nonprofit's Media Coverage

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    ssue is what's called "fair use." Frequently, publishers will allow nonprofits to use articles at no cost and don't require permission. However, others require a fee. In many c
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    Anytime your nonprofit receives positive media attention, its simply human nature to want to share this information with target audiences via your website (and every other communications channel). But beware, in this day and age of easy access to information, including news coverage, it's all too easy to forget copyright and permissions conventions.

    Due to the plethora of online publications so easy to cut-and-paste, these issues are more important than ever before. There is no universal approach to permissions on the part of print and online publications. The only absolute is that you should always ask for permission, whether you plan to reproduce content in hard copy or online.

    The issue is what's called "fair use." Frequently, publishers will allow nonprofits to use articles at no cost and don't require permission. However, others require a fee. In many ca

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    unications channel). But beware, in this day and age of easy access to information, including news coverage, it's all too easy to forget copyright and permissions conventions.

    Due to the plethora of online publications so easy to cut-and-paste, these issues are more important than ever before. There is no universal approach to permissions on the part of print and online publications. The only absolute is that you should always ask for permission, whether you plan to reproduce content in hard copy or online.

    The issue is what's called "fair use." Frequently, publishers will allow nonprofits to use articles at no cost and don't require permission. However, others require a fee. In many c

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    /p>

    Due to the plethora of online publications so easy to cut-and-paste, these issues are more important than ever before. There is no universal approach to permissions on the part of print and online publications. The only absolute is that you should always ask for permission, whether you plan to reproduce content in hard copy or online.

    The issue is what's called "fair use." Frequently, publishers will allow nonprofits to use articles at no cost and don't require permission. However, others require a fee. In many c

    Word of Mouth Marketing
    'Word of Mouth' is still one of the most effective marketing techniques, online or offline.Joe arrives at your website and he likes it. In fact, he'd like to tell Fred about it. It's just the thing Fred's been looking for. What if Joe could recommend your website to Fred by sending him an email straight from your website?Well, he can...if you have an 'email to a friend' script installed on your website.There are many free scripts that wi
    part of print and online publications. The only absolute is that you should always ask for permission, whether you plan to reproduce content in hard copy or online.

    The issue is what's called "fair use." Frequently, publishers will allow nonprofits to use articles at no cost and don't require permission. However, others require a fee. In many c

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    ssue is what's called "fair use." Frequently, publishers will allow nonprofits to use articles at no cost and don't require permission. However, others require a fee. In many cases, once a nonprofit requests reprint permission, and clarifies how it plans to use the reprint or online reproduction of an article, the fee will be waived. But you have to ask.

    Asking will get you more than the answer you need. Your request helps the publisher understand which articles are of greatest interest to its readers and why. That's the kind of information we all appreciate.

    To give you an idea of the range of permissions policies, I've excerpted a couple here:

    The Santa Barbara News-Press

    "All staff articles, graphics and photos in the Santa Barbara News-Press and on Newspress.com are copyrighted by the Santa Barbara News-Press. You may not repr

    HTTP = HTML link (for blogs, profiles,phorums):
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    BB link (for phorums):
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