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Add You - 15 Reasons Why You Need to be Creating Press Right Now
I watched Roy Williams in a quite literally amazing presentation about society's 40-year Pendulum recently. His presentation was a delightful hidden bonus in the agenda from the Call to Action seminar hosted by Bryan and Jeff Eisenberg at the Wizard of Ads Academy 1 in Buda, Texas.Roy?s presentation explained a phenomenon that happens every 40 years where folks? attitudes gradually shift
9. To create direct mail inserts to send to clients and potential clients
10. To use as brochures or brochure content
11. To build dynamic website content for your site and on the internet
12. To use as case studies and content for internal and external newsletters
13. To as
Ever wondered why it takes you so long to find the information you need on your corporate computer system? That's if you can find it at all. Did you know that the tooth fairy could be partly to blame?The tooth fairy visited our house just last week. Nothing particularly new in that: it must have been about her twentieth visit. The interesting thing is that the famous fairy is still tradi
How can I be creative with my marketing budget? What if I dont have the resources to advertise? How can I grow or sustain my firm? How can I attract new clients and customers? How can I stay competitive? How can I build a great website? How can I drive traffic to my existing website? How can I continue to build equity in my firm so that there will be value in it when I decide to retire? Frequent recognition of your business through press releases can be the answer.
Here are the top 15 reasons you need to be creating press right now.
1. To attract and retain top staffing talent
2. To attract and retain high quality clients
3. To grow your firm strategically
4. To enter new geographic or other markets
5. To differentiate your firm and beat competitors
6. To build equity in your firm for selling, or planning your ultimate exit strategy
7. To dramatically increase search engine placement and create internet presence
8. To create interest for feature stories on your firm, projects, products and services
9. To create direct mail inserts to send to clients and potential clients
10. To use as brochures or brochure content
11. To build dynamic website content for your site and on the internet
12. To use as case studies and content for internal and external newsletters
13. To ass
AADD Adult Attention Deficit Disorder is often difficult to understand. This is especially true when it exists in one of your key employees. It may often be disguised as peer relationship problems, moodiness, forgetfulness, lack of commitment, complacency and even substance abuse. Now for the disclaimer --- I am not a medical doctor nor do I profess to be an expert on AADD. The objective of t
Here are the top 15 reasons you need to be creating press right now.
1. To attract and retain top staffing talent
2. To attract and retain high quality clients
3. To grow your firm strategically
4. To enter new geographic or other markets
5. To differentiate your firm and beat competitors
6. To build equity in your firm for selling, or planning your ultimate exit strategy
7. To dramatically increase search engine placement and create internet presence
8. To create interest for feature stories on your firm, projects, products and services
9. To create direct mail inserts to send to clients and potential clients
10. To use as brochures or brochure content
11. To build dynamic website content for your site and on the internet
12. To use as case studies and content for internal and external newsletters
13. To as
Are you spending more time trying to get new clients than actually working with them?If the answer is yes, then these three simple ideas will help you.First, have you ever asked for something and got something different to what you thought you*d asked for? Or have you ever thought you had asked for something and got a blank expression or worse... just got completely ignored? Or ev
Here are the top 15 reasons you need to be creating press right now.
1. To attract and retain top staffing talent
2. To attract and retain high quality clients
3. To grow your firm strategically
4. To enter new geographic or other markets
5. To differentiate your firm and beat competitors
6. To build equity in your firm for selling, or planning your ultimate exit strategy
7. To dramatically increase search engine placement and create internet presence
8. To create interest for feature stories on your firm, projects, products and services
9. To create direct mail inserts to send to clients and potential clients
10. To use as brochures or brochure content
11. To build dynamic website content for your site and on the internet
12. To use as case studies and content for internal and external newsletters
13. To as
This article relates to the Training competency, commonly evaluated in employee satisfaction surveys. It tells the story of a group of team leaders who worked together to find ways to use information sharing and communication to provide valuable employee training. A Gallup poll conducted in 1998 reported that eight out of 10 employees said they would be more likely to stay with their present em
5. To differentiate your firm and beat competitors
6. To build equity in your firm for selling, or planning your ultimate exit strategy
7. To dramatically increase search engine placement and create internet presence
8. To create interest for feature stories on your firm, projects, products and services
9. To create direct mail inserts to send to clients and potential clients
10. To use as brochures or brochure content
11. To build dynamic website content for your site and on the internet
12. To use as case studies and content for internal and external newsletters
13. To as
Wrongful termination can be a devastating experience that not only affects your career in the short term but can also affect your ability to get back on your feet and find a new job.Firstly, your specific job and the employment contract that you signed and the local employment laws that govern where you live may largely determine whether or not you are a victim of wrongful termination.and services
9. To create direct mail inserts to send to clients and potential clients
10. To use as brochures or brochure content
11. To build dynamic website content for your site and on the internet
12. To use as case studies and content for internal and external newsletters
13. To assemble as presentation packets, project information and leave-behind pieces
14. To use in marketing campaigns, press packets and as marketing material 15. To use as teaming packets, and as examples of credentials and project experience
While 62% of firms have a mailing list, only 26% send out press releases at least quarterly. Is this you? You have no idea what is newsworthy or what will attract the attention of your clients, customers or the media. You are so busy working in the firm you are spending no time working on it.
Lack of recognition is costly. Without recognition, your clients and customers will not know what you offer, or any of your accomplishments. Recognition includes your people, projects, services and products. Without recognition, your firm cannot be positioned to attract top quality employees. Without recognition, your firm will eventually lose the top staff you already have. Productivity suffers, and products, service, quality and projects evaporate. Your clients and customers are soon to follow.
Remember these rules:
Establish a regular marketing program and stick to it. 95% of marketing is pulling the trigger on a regular basis, watching what works and repeating it.
Recognize when y
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