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    It's Not Always What You Say
    A major source of communication breakdowns is incongruence between the words that people say and the nonverbal signals that they send, largely because we lose sight of the fundamental truth: You cannot not communicate. Every second that we are in the presence of another, we are c
    h
    Advertising Balloons
    As a consumer, you probably have been in contact with different forms of advertising. Like most people, you have grown tired of the usual advertisements and commercials that seem to assail you anywhere you turn.While you watch your favorite program or listen to the radio, yo
    When thi
    Living Proof of The Joint Venture Mindset
    Frank Schroeder was one of the most successful insurance salesmen I ever met. He owned two Porches and two sets of electric drums and lived like a king. We did some business together and I asked him what the secret to his success was. And at this point I must digress. I have sold i
    hen th
    Project Management...The Easy Way!
    What?In college, we evaluated a case study called The Parable of the Spindle. One of the main points of the case was that in many restaurants, cooks and chefs were considered higher status employees than waiters. Whether this was right or wrong is not
    n th
    Can Your Business Systems Handle Creative Customer Service?
    I don't usually eat dairy and rarely have it at home. I really enjoy ice cream, however, and occasionally will go to a good ice cream store for their high quality treats. In the western suburbs of Chicago there is a dairy run by a family that has several stores, and more re
    th
    Direct Sales VS Human Sandwich Signs?
    Which is better to stick a college student out side of your business wearing a silly sandwich sign or sending out direct mail marketing pieces to all the residents within a 10-mile radius of your store? Sounds like a funny question indeed, and yet this was a question asked by a mar
    hinking

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