How to Build A Successful Business?Starting a business and becoming successful is often part of the American Dream. But there is a difference between starting a business and building a successful business. Many businesses fail within the first fe
audience believes it’s been made for their amusement, not for your publicity. And they believe this because it’s true.
Engage Color Business Cards: Add Some FlairHave you ever received a business card from someone that is completely generic, and printed in black and white? If you are like a lot of people, you probably had a bad first impression of this person. You may pe
I'm fascinated by the growing list of organizations successfully using You Tube for a new kind of PR. Heard of the tie up between Diet Coke and Mentos, the Sony Bravia phenomenon or the Will it Blend? craze? If not, look them up on You Tube, you'll find these companies have secured millions of dollars worth of free publicity for the corporations behind them. Well, I say behind them, it usually starts by accident. Someone posts something that is fun to watch, it just happens to have your brand in it and if you’re lucky, it spreads.
It’s successful because the audience believes it’s been made for their amusement, not for your publicity. And they believe this because it’s true.
Engage A When Good Companies Go Bad, Part 2 - FearSlipping revenues and eroding profits have continued long enough to get everyone’s attention. The major constituencies necessary to every enterprise: customers, lenders, vendors, shareholders, the Board of Direc
d Mentos, the Sony Bravia phenomenon or the Will it Blend? craze? If not, look them up on You Tube, you'll find these companies have secured millions of dollars worth of free publicity for the corporations behind them. Well, I say behind them, it usually starts by accident. Someone posts something that is fun to watch, it just happens to have your brand in it and if you’re lucky, it spreads.
It’s successful because the audience believes it’s been made for their amusement, not for your publicity. And they believe this because it’s true.
Engage How to Make Fridays Productive AgainFridays are typically the most unproductive day of the week, with the exception of the occasional Monday doldrums. By Friday everybody is ready for the weekend and it’s often just difficult to get into the work
illions of dollars worth of free publicity for the corporations behind them. Well, I say behind them, it usually starts by accident. Someone posts something that is fun to watch, it just happens to have your brand in it and if you’re lucky, it spreads.
It’s successful because the audience believes it’s been made for their amusement, not for your publicity. And they believe this because it’s true.
Engage Being a Great BossAre you one of those bosses that people just love to hate? Maybe successful, maybe very intelligent, maybe organized and moving forward but just can't get along with people. Communication and other people skills
sts something that is fun to watch, it just happens to have your brand in it and if you’re lucky, it spreads.
It’s successful because the audience believes it’s been made for their amusement, not for your publicity. And they believe this because it’s true.
Engage Dealing With High Fuel PricesIf you are a small business owner you know how something as little as the change in the price of gas can affect your business. It causes your shipping charges to increase, increases the cost of materials and if
audience believes it’s been made for their amusement, not for your publicity. And they believe this because it’s true.
Engage Audiences on a New Level
This is the challenge for people in business, especially those of us in the communications industry, be they freelance copywriters and marketing consultants like me, to admen, media sales executives or pr consultants. It’s to get brands posted on You Tube using genuinely entertaining, engaging and sincere approaches.
Everyone posting to You Tube is potentially an adman for your brand or business. The catch is, that in a world growing in cynicism, if the audience finds out you intended to get your message on there, the mes
Along with taking care of customers comes... taking care of customer complaints. Learn a 5-step process you can begin using right away to transform complaining customers into raving fans!
Trade show display rentals are a great solution for new exhibitors as well as for experienced ones. Renting a trade show display can give you many advantages, starting with the low price and continuing with others like easy transportation, easy installation, and easy customization. It is the ultimate hassle free alternative to purchasing your own trade show display.
In this environment of fewer dollars and more nonprofits, your fundraising must be as effective as possible. Stop using a shot-gun approach and starting using a targeted approach based on a match between your donors' desires and your needs. Four key strategies will improve your success.