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Add You - Getting the Most Out of Trade Shows
What makes a company successful over the long, long term? What characterizes the service relationship between companies and customers who do business together for decades, even generations?How can your company stay close to your customers even as times cha
Follow-up
Remember to hold a postshow debriefing to let everyone share what they heard and learned. And, it doesn?t end there. In addition to all the work that piled up while you were away, now you have to follow up on every lead generated during the show. Those leads, and your
In the last week I have met two coaching clients who both have 3 years old businesses yet their approaches to business are like chalk and cheese.John enjoys a comfortable job, his company has a regular clientele and he makes steady money - not brilliant bu
Planning
Success starts with identifying the right show or shows for your business. Check with your industry or trade association for referrals and a show schedule. Many groups have Web sites, and other Internet resources offer good starting points to find schedules and contact information. Preparation
Once you make your show selection, prepare to exploit the opportunity. What?s your budget? What about staffing? Booth design? Signage? Special promotions? Direct mail? Giveaways? Product demonstrations? A lot depends on how much money you have to spend. High-tech displays and multimedia presentations are eye-catching but expensive, and they may not be as cost-effective as a couple of well-trained staffers armed with fact-filled sales brochures, a useful give-away item and a smile. Presentation
With your commitment made to set up an exhibit, how will you execute your presentation? Sweat the details before you arrive at the trade show. Select the right people to staff your booth. Conduct preshow meetings to identify goals and objectives. Agree on guidelines for interacting with visitors and qualifying customers. Place company literature and give-away items at the back of your booth space so interested attendees will have to come inside to get them. Don?t block the booth with tables, which can prohibit traffic flow into your area. Arrive early, work hard and stay late. Be courteous and helpful to visitors. Treat big customers with care -- consider hosting a cocktail party to show them they?re special -- and listen closely.
Follow-up
Remember to hold a postshow debriefing to let everyone share what they heard and learned. And, it doesn?t end there. In addition to all the work that piled up while you were away, now you have to follow up on every lead generated during the show. Those leads, and your
A few months ago I was raving about Netflix, an online movie rental service that enables you to use your letter carrier to get and return videos instead of wasting your precious time and gasoline.And Netflix does constitute an improvement over other movie
Once you make your show selection, prepare to exploit the opportunity. What?s your budget? What about staffing? Booth design? Signage? Special promotions? Direct mail? Giveaways? Product demonstrations? A lot depends on how much money you have to spend. High-tech displays and multimedia presentations are eye-catching but expensive, and they may not be as cost-effective as a couple of well-trained staffers armed with fact-filled sales brochures, a useful give-away item and a smile. Presentation
With your commitment made to set up an exhibit, how will you execute your presentation? Sweat the details before you arrive at the trade show. Select the right people to staff your booth. Conduct preshow meetings to identify goals and objectives. Agree on guidelines for interacting with visitors and qualifying customers. Place company literature and give-away items at the back of your booth space so interested attendees will have to come inside to get them. Don?t block the booth with tables, which can prohibit traffic flow into your area. Arrive early, work hard and stay late. Be courteous and helpful to visitors. Treat big customers with care -- consider hosting a cocktail party to show them they?re special -- and listen closely.
Follow-up
Remember to hold a postshow debriefing to let everyone share what they heard and learned. And, it doesn?t end there. In addition to all the work that piled up while you were away, now you have to follow up on every lead generated during the show. Those leads, and your
Are you stuck in the Middle? Are you working in one job and feeling dissatisfied but are unsure if you should “stay or go” or if you left, where would you go “to?”As a Career and Business Coach I work with clients who are in career transition, they want t
With your commitment made to set up an exhibit, how will you execute your presentation? Sweat the details before you arrive at the trade show. Select the right people to staff your booth. Conduct preshow meetings to identify goals and objectives. Agree on guidelines for interacting with visitors and qualifying customers. Place company literature and give-away items at the back of your booth space so interested attendees will have to come inside to get them. Don?t block the booth with tables, which can prohibit traffic flow into your area. Arrive early, work hard and stay late. Be courteous and helpful to visitors. Treat big customers with care -- consider hosting a cocktail party to show them they?re special -- and listen closely.
Follow-up
Remember to hold a postshow debriefing to let everyone share what they heard and learned. And, it doesn?t end there. In addition to all the work that piled up while you were away, now you have to follow up on every lead generated during the show. Those leads, and your
If you run a business and you are trying to get customers in the front door you may find it interesting that it is much easier to advertise to aliens than it is to advertise to humans. You see, aliens can read your mind and all you have to do is sit in your stor
Follow-up
Remember to hold a postshow debriefing to let everyone share what they heard and learned. And, it doesn?t end there. In addition to all the work that piled up while you were away, now you have to follow up on every lead generated during the show. Those leads, and your
Laser-aided cutting has brought about a revolution in the manufacturing industries. These high-powered optical beams are used to cut through a variety of materials such as metal, wood, glass and plastic. The laser is directed at the required surface and moved aro
Follow-up
Remember to hold a postshow debriefing to let everyone share what they heard and learned. And, it doesn?t end there. In addition to all the work that piled up while you were away, now you have to follow up on every lead generated during the show. Those leads, and your resulting sales, are the real payoff from an effective trade show performance.
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