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  • Add You - Networking Strategy: Just Say No to Business Cards

    Have You Lost Control Of Your Career?
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    your networking ROI.

    I attended several group meetings as a guest. At one meeting, I introduced myself during the introduction session and handed out my business cards. Later that day I sent a foll

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    John Wooden (a.k.a. The Wizard of Westwood) is arguably the most successful coach in the history of college basketball. I recently gained new insight into his brilliance from a friend who was privileged to witness The Wizard at work at a routine practice session during his glory years at UCLA.Beginning with The End in MindPeople spend far too much time fussing over their business cards. One-sided or two, picture or no picture, what format, and the list goes on. The fact is most business cards are thrown away and you need a better strategy to get what you really want for your time – new clients.

    Here's a simple strategy to increase sales and maximize your networking ROI. JUST SAY NO when someone asks for your business card. Stay with me, I tested this strategy while conducting research for an article, "Business Networking Organizations - Should You Pay to Join?"

    If you plan to join a networking group, like BNI for example, you first need to prepare a marketing plan and budget. Your costs are far greater than the joining fee. Marketing strategies such as the one below will help you close more clients and maximize your networking ROI.

    I attended several group meetings as a guest. At one meeting, I introduced myself during the introduction session and handed out my business cards. Later that day I sent a follo

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    better strategy to get what you really want for your time – new clients.

    Here's a simple strategy to increase sales and maximize your networking ROI. JUST SAY NO when someone asks for your business card. Stay with me, I tested this strategy while conducting research for an article, "Business Networking Organizations - Should You Pay to Join?"

    If you plan to join a networking group, like BNI for example, you first need to prepare a marketing plan and budget. Your costs are far greater than the joining fee. Marketing strategies such as the one below will help you close more clients and maximize your networking ROI.

    I attended several group meetings as a guest. At one meeting, I introduced myself during the introduction session and handed out my business cards. Later that day I sent a foll

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    card. Stay with me, I tested this strategy while conducting research for an article, "Business Networking Organizations - Should You Pay to Join?"

    If you plan to join a networking group, like BNI for example, you first need to prepare a marketing plan and budget. Your costs are far greater than the joining fee. Marketing strategies such as the one below will help you close more clients and maximize your networking ROI.

    I attended several group meetings as a guest. At one meeting, I introduced myself during the introduction session and handed out my business cards. Later that day I sent a foll

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    or example, you first need to prepare a marketing plan and budget. Your costs are far greater than the joining fee. Marketing strategies such as the one below will help you close more clients and maximize your networking ROI.

    I attended several group meetings as a guest. At one meeting, I introduced myself during the introduction session and handed out my business cards. Later that day I sent a foll

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    your networking ROI.

    I attended several group meetings as a guest. At one meeting, I introduced myself during the introduction session and handed out my business cards. Later that day I sent a follow up email to everyone at the meeting using email-tracking software. I tracked open rates, links, and the number of replies.

    At a second meeting - same organization, different group about the same size as the first group - I introduced myself then said, "I don't have any more business cards with me." The eyes rolled. Then I announced, "I'll send everyone an email with my contact info so you won't need to type it." The expressions quickly turned to smiles.

    Before sending my contact info to the second group, I called the group member I felt was the most qualified prospect for my services (second marketing contact if you're counting). I asked him if he could send me his email list for the group, save me some time typing. He said sure. In return, I offered to buy him lunch, which he accepted.

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