al economy, networking generally meant going to meetings where people could meet, face-to-face, and share what they had to offer and learn how they could help other professionals. Today the purpose is the same, but the venues have expanded beyond borders. I can network with someone in Australia, now!

How can networking help your business?
Networking can help in all aspects of growing a business!

You have decided to start networking. You have signed up to attend a business luncheon and you want to share more on the professional electronic listservs you belong to. But, as you head into that luncheon, you freeze. What ever could you have to offer? And, when you read the various postings on the listserv, you ask yourself why would anyone want to read YOUR post?

Welcome to the world of networking. When creating a new business, or expanding a current business, entrepreneurs are always in need of support and guidance. None of us can succeed on our own. In the Professional of the Month interviews I do for my monthly newsletter, the tip that most professionals cite as the most helpful in growing their practice hasn’t been improving their office, or growing their website: It has been networking.

But what is networking and how can it help you? I will address these questions, and then give tips on making networking less painful and more beneficial.

What is networking?
Networking is simply the exchange of ideas or information for the benefit of either or both parties. Most networking takes place to share and help the other person grow. Successful and effective networking is the creation of relationships, so it’s not a quick process. Sure, you may meet someone at a meeting and share cards, only meeting them once, but if you don’t follow up and develop a relationship with that person, chances are they will be unlikely to remember you when they cross paths with someone who could use your services.

Networking today takes on a whole new meaning than it did just ten years ago. Before the internet created a global economy, networking generally meant going to meetings where people could meet, face-to-face, and share what they had to offer and learn how they could help other professionals. Today the purpose is the same, but the venues have expanded beyond borders. I can network with someone in Australia, now!

How can networking help your business?
Networking can help in all aspects of growing a business!

creating a new business, or expanding a current business, entrepreneurs are always in need of support and guidance. None of us can succeed on our own. In the Professional of the Month interviews I do for my monthly newsletter, the tip that most professionals cite as the most helpful in growing their practice hasn’t been improving their office, or growing their website: It has been networking.

But what is networking and how can it help you? I will address these questions, and then give tips on making networking less painful and more beneficial.

What is networking?
Networking is simply the exchange of ideas or information for the benefit of either or both parties. Most networking takes place to share and help the other person grow. Successful and effective networking is the creation of relationships, so it’s not a quick process. Sure, you may meet someone at a meeting and share cards, only meeting them once, but if you don’t follow up and develop a relationship with that person, chances are they will be unlikely to remember you when they cross paths with someone who could use your services.

Networking today takes on a whole new meaning than it did just ten years ago. Before the internet created a global economy, networking generally meant going to meetings where people could meet, face-to-face, and share what they had to offer and learn how they could help other professionals. Today the purpose is the same, but the venues have expanded beyond borders. I can network with someone in Australia, now!

How can networking help your business?
Networking can help in all aspects of growing a business!

tworking and how can it help you? I will address these questions, and then give tips on making networking less painful and more beneficial.

What is networking?
Networking is simply the exchange of ideas or information for the benefit of either or both parties. Most networking takes place to share and help the other person grow. Successful and effective networking is the creation of relationships, so it’s not a quick process. Sure, you may meet someone at a meeting and share cards, only meeting them once, but if you don’t follow up and develop a relationship with that person, chances are they will be unlikely to remember you when they cross paths with someone who could use your services.

Networking today takes on a whole new meaning than it did just ten years ago. Before the internet created a global economy, networking generally meant going to meetings where people could meet, face-to-face, and share what they had to offer and learn how they could help other professionals. Today the purpose is the same, but the venues have expanded beyond borders. I can network with someone in Australia, now!

How can networking help your business?
Networking can help in all aspects of growing a business!

, so it’s not a quick process. Sure, you may meet someone at a meeting and share cards, only meeting them once, but if you don’t follow up and develop a relationship with that person, chances are they will be unlikely to remember you when they cross paths with someone who could use your services.

Networking today takes on a whole new meaning than it did just ten years ago. Before the internet created a global economy, networking generally meant going to meetings where people could meet, face-to-face, and share what they had to offer and learn how they could help other professionals. Today the purpose is the same, but the venues have expanded beyond borders. I can network with someone in Australia, now!

How can networking help your business?
Networking can help in all aspects of growing a business!

al economy, networking generally meant going to meetings where people could meet, face-to-face, and share what they had to offer and learn how they could help other professionals. Today the purpose is the same, but the venues have expanded beyond borders. I can network with someone in Australia, now!

How can networking help your business?
Networking can help in all aspects of growing a business! From learning who to contact to create your marketing materials to how to set up your office, who to consider when ready to incorporate, to how to deal with particular types of clients all can be discussed with others. It can also help to answer questions that maybe you don’t know where to go to ask. When I was only in business for a couple of years, someone asked me how I got started. Through the years I would offer this person advice and, in a sense, mentorship, and today she is a very successful businesswoman in her own right. A colleague has become a very good friend and also someone who often refers organizations to me for speaking engagements. Both of these are examples of how networking helps with business.

In order for networking to really help you grow your business, you have to be seen. Don’t attend just one or two networking events a year, or post an email every couple of months, and expect to become known in your geographical location or specialty. People have to see you often, and for a long period of time. They have to get to know who you are and what you are like. They must know you are a permanent part of the community and are there for others, as well. They need to know you care enough to show up.

Effective networking tips
Most important, if you are a health professional, the first thing you have to do is learn how to create an effective audio logo. Another term is elevator speech. This is a very short, but succinct explanation of what you offer to others. As a Registered Dietitian, I used to tell people I was a Registered Dietitian and Personal Fitness Trainer. People would kindly look at me a