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Add You - Cold Calling Openers That'll Make Prospects Practically Sit Up And Beg To Do Business With You
Fear will jetison you into fight or flight mode. Resistance will try to figure things out. Why? Because fear is a vibration of powerlessness and resistance is a vibration of opposition.On an energetic level, powerlessness feels quite different from opposition. Test it out. Think this thought: fear. How did
• In your cold calls to company presidents
• In your email signature
• On the top of your faxable one-sheet executive summary
Recently, one of my clients came to me with this benefit statement:
"Lighting the path for people and companies worldwide so that they can see the path to their dreams and goals. Our goals are that we leave a lighted path in
Your business is up and running and all the pieces appear to be falling into their place. You’ve got clients, a schedule that works and an organized system in place as well. Yet there is a small voice inside of you that keeps questioning if this will work. Do you really know this business will work? Can you really b
The words that establish trust, build your credibility as the authority, and compel the decision maker to meet with you and only you.
The words that get you face-to-face, high-level meetings, trim weeks off of the sales cycle and add tens of thousands of dollars to the size of the contract. Words that repeatedly level the playing field and position you as equal to your executive-level prospects.
Words That Keep Gatekeepers From Asking Annoying Questions
Like, "Who are you?" "Don't you know, he doesn't handle that sort of thing?" and "Could you send me something in writing?"
To really "get" the power of the words you gotta know that your high-level prospects are consumed with finding answers to three pressing questions:
1. How to increase revenues
2. How to decrease expenses.
3. How to quantifiably improve communications.
To grab the executives' undivided attention you must quantify your ability to do one of these things. Use a number that's significant enough for consideration, a number that's not so high as to make him think, "Yeah, right."
Here's How To Create The Benefit Statement, The "Phrase That Pays" … Big.
Fill in the blanks about what your products and services do for your clients: "We (increase/decrease) __________ your (revenues/expenses) _________ by 20%."
Then use the statement,
• In your cold calls to company presidents
• In your email signature
• On the top of your faxable one-sheet executive summary
Recently, one of my clients came to me with this benefit statement:
"Lighting the path for people and companies worldwide so that they can see the path to their dreams and goals. Our goals are that we leave a lighted path in
One of the more popular ways some charities use to raise money is through the contracting with a fundraising business, to gather donations in their name. Some may argue that the use of such as business is a distraction to the individual charity, however the results have encourage others to shift their efforts on their s
Words That Keep Gatekeepers From Asking Annoying Questions
Like, "Who are you?" "Don't you know, he doesn't handle that sort of thing?" and "Could you send me something in writing?"
To really "get" the power of the words you gotta know that your high-level prospects are consumed with finding answers to three pressing questions:
1. How to increase revenues
2. How to decrease expenses.
3. How to quantifiably improve communications.
To grab the executives' undivided attention you must quantify your ability to do one of these things. Use a number that's significant enough for consideration, a number that's not so high as to make him think, "Yeah, right."
Here's How To Create The Benefit Statement, The "Phrase That Pays" … Big.
Fill in the blanks about what your products and services do for your clients: "We (increase/decrease) __________ your (revenues/expenses) _________ by 20%."
Then use the statement,
• In your cold calls to company presidents
• In your email signature
• On the top of your faxable one-sheet executive summary
Recently, one of my clients came to me with this benefit statement:
"Lighting the path for people and companies worldwide so that they can see the path to their dreams and goals. Our goals are that we leave a lighted path in
Because I do a lot of networking with very small business owners, I meet a lot of dual business owners. These are people, usually women, who own two businesses (or more).As a solopreneur, your resources are limited – that is, time and mo'ney. Managing and marketing one business is already a full-time job, so if
1. How to increase revenues
2. How to decrease expenses.
3. How to quantifiably improve communications.
To grab the executives' undivided attention you must quantify your ability to do one of these things. Use a number that's significant enough for consideration, a number that's not so high as to make him think, "Yeah, right."
Here's How To Create The Benefit Statement, The "Phrase That Pays" … Big.
Fill in the blanks about what your products and services do for your clients: "We (increase/decrease) __________ your (revenues/expenses) _________ by 20%."
Then use the statement,
• In your cold calls to company presidents
• In your email signature
• On the top of your faxable one-sheet executive summary
Recently, one of my clients came to me with this benefit statement:
"Lighting the path for people and companies worldwide so that they can see the path to their dreams and goals. Our goals are that we leave a lighted path in
So much has been written and said about the current prospects for the investment property market in Bulgaria now that the nation has joined the European Union; opinion ranges from those who believe the hike in property prices prior to EU accession represented the majority of the positive adjustment due in Bulgaria, to t
Here's How To Create The Benefit Statement, The "Phrase That Pays" … Big.
Fill in the blanks about what your products and services do for your clients: "We (increase/decrease) __________ your (revenues/expenses) _________ by 20%."
Then use the statement,
• In your cold calls to company presidents
• In your email signature
• On the top of your faxable one-sheet executive summary
Recently, one of my clients came to me with this benefit statement:
"Lighting the path for people and companies worldwide so that they can see the path to their dreams and goals. Our goals are that we leave a lighted path in
Once you have several products or services that are selling quite well, your customer will begin to ask if you will permit others to use your product as the basis for training that they are doing. Or, if you are doing training or consulting, you may be asked if you'll train others to be a trainer using your system.
• In your cold calls to company presidents
• In your email signature
• On the top of your faxable one-sheet executive summary
Recently, one of my clients came to me with this benefit statement:
"Lighting the path for people and companies worldwide so that they can see the path to their dreams and goals. Our goals are that we leave a lighted path in the darkness wherever we've been."
I didn't need to ask, "How's that workin' for you?" I already knew.
By the end of our consultation his benefit statement had emerged as: "Increasing your profits by 20% or more. Guaranteed."
He said, "Suddenly industry leaders I've been pursuing for more than a year, want to meet with me!"
Scheesh! By the time we'd finished with his benefit statement I wanted to meet with him!
Now, your mission should you decide to accept it, is to craft your own powerful benefit statement using the template above. Use it and you too will "Top Dog" decision-makers practically sit up and beg to do business with you.
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