Add You - Business

Generational Marketing
Having run a multi-state franchise company with multiple brands it became obvious to me early on that if one were to properly respond to the needs and desires of your customer base; you must indeed, understand generational marketing. The X’ers have a completely different mindset than the “Boomers” or the “Matures.” As I thought about this I also realized that it did not matter if you business was big or small; if you were the franchisee or the franchisor. All businesses must understand who their customers are and how the think and how this relates to their buying behavio

will make it up to you later. With all the goodwill in the world, the value of what you did goes down rapidly in their mind.

For the same reason, consultants know that you should always negotiate your fee up front, not afterward.

Plumbers know this, don't they? They know that the time to negotiate with you is before they do the work, not after. I had a plumber out to the house. After looking at the problem he slowly shook his head and said, "Mr. Dawson, I have identified the problem, and I can fix it for you. It will cost you $150."

I said, "Fine, go ahead."

You know how long it took him to do the work? Five minutes. I said, "Now wait a minute. You're going to charge me $150 for five minutes work? I'm a nationally known speaker, and I don't make that kind of money."

He replied, "I didn't make that kind of money either-w

Brand Identity: Picture it with Power
Your vision is clear, you’ve identified your product; now BRAND it! What’s the purpose?Your BRAND identifies your product as belonging to you. When I write an article for the Internet, I brand it with my signature and my author box at the bottom. When I paint a picture I sign it “Jan”. Everyone knows it belongs to me.My articles sound like me, when you read them. And my paintings all have a common denominator. The function is simple. Both are basic art forms.When you buy a Ford, you know it will have a smart oval with FORD in the middle. GM is stamp

The value of a service always appears to go down quickly as soon as those services have been performed. The value of any material object you buy may go up in value over the years, but the value of services always appears to decline rapidly after you have performed those services.

Power Negotiators know that any time you make a concession to the other side in a negotiation you should ask for a reciprocal concession right away. The favor that you did the other side loses value very quickly. Two hours from now the value of it will have diminished rapidly.

Real estate salespeople are very familiar with the principle of the declining value of services. When a seller has a problem getting rid of a property, and the real estate salesperson offers to solve that problem for a 6 percent listing fee, it doesn't sound as though it's an enormous amount of money. However, the minute the Realtor has performed the service by finding the buyer, then suddenly that six- percent starts to sound like a tremendous amount of money. "Six percent. That's $12,000!" the seller is saying. "For what? What did they do? All they did was put it in a multiple listing service." The Realtor did much more than that to market the property and negotiate the contract but remember the principle: The value of a service always appears to diminish rapidly after you have performed that service.

I'm sure you've experienced that, haven't you? A person with whom you do a small amount of business has called you. He's in a state of panic because the supplier from whom they get the bulk of their business has let them down on a shipment. Now their entire assembly line has to shut down tomorrow unless you can work miracles and get a shipment to them first thing in the morning. Sound familiar? So you work all day and through the night, re-scheduling shipments all over the place. Against all odds, you're able to get a shipment there just in time for the assembly line to keep operating. You even show up at their plant and personally supervise the unloading of the shipment, and the buyer loves you for it. He comes down to the dock, where you are triumphantly wiping the dirt off your hands and says, "I can't believe you were able to do that for me. That is unbelievable service. You are absolutely incredible. Love you, love you, love you."

So, you say, "Happy to do it for you, Joe. That's the kind of service we can give when we have to. Don't you think it's time we looked at my company being your main supplier?"

He replies, "That does sound good, but I don't have time to talk about it now because I've got to get over to the assembly line and be sure that it's running smoothly. Come to my office Monday morning at 10 o'clock and we'll go over it. Better yet, come by at noon and I'll buy you lunch. I really appreciate what you did for me. You are fantastic. Love you, love you, love you."

So all weekend long, you think to yourself, "Boy. Have I gotten this one made. Does he owe me." Monday rolls around, however, and negotiating with him is just as hard as ever. What went wrong? The declining value of services came into play. The value of a service always appears to decline rapidly after you have performed the service.

If you make a concession during a negotiation, get a reciprocal concession right away. Don't wait. Don't be sitting there thinking that because you did them a favor, they owe you and that they will make it up to you later. With all the goodwill in the world, the value of what you did goes down rapidly in their mind.

For the same reason, consultants know that you should always negotiate your fee up front, not afterward.

I said, "Fine, go ahead."

He replied, "I didn't make that kind of money either-wh

Take Your Follow Up to the Next Level
Put yourself in the shoes of the employer for just a minute. He or she is faced with one of three choices after interviewing you:1. Hire you2. Continue interviewing others, or3. Reject youJust for a minute let’s assume that you sent a well thought out thank you letter. Then discovered a couple of days later when you followed up by telephone that the employer is going to interview additional candidates before making a decision. What then? You gently probe to find out what the employer is looking for that you failed to deliver. Is it a lack of

t of money. However, the minute the Realtor has performed the service by finding the buyer, then suddenly that six- percent starts to sound like a tremendous amount of money. "Six percent. That's $12,000!" the seller is saying. "For what? What did they do? All they did was put it in a multiple listing service." The Realtor did much more than that to market the property and negotiate the contract but remember the principle: The value of a service always appears to diminish rapidly after you have performed that service.

So, you say, "Happy to do it for you, Joe. That's the kind of service we can give when we have to. Don't you think it's time we looked at my company being your main supplier?"

For the same reason, consultants know that you should always negotiate your fee up front, not afterward.

I said, "Fine, go ahead."

He replied, "I didn't make that kind of money either-w

Creativity Can Help Market the Business
Millionaires especially those who started out with nothing at all are the best examples of people who have creativity and made it big. Sometimes this happened by chance while others because there was a need.When Marie was a child, the parents did the best to make sure this girl had a happy life. Since the daughter had a passion for skating, the family did whatever was needed to make sure this could happen.In the years to come, Marie began to understand how difficult it was. The practice dresses and the outfits used in competitions were a bit expensive so Ma

t a shipment to them first thing in the morning. Sound familiar? So you work all day and through the night, re-scheduling shipments all over the place. Against all odds, you're able to get a shipment there just in time for the assembly line to keep operating. You even show up at their plant and personally supervise the unloading of the shipment, and the buyer loves you for it. He comes down to the dock, where you are triumphantly wiping the dirt off your hands and says, "I can't believe you were able to do that for me. That is unbelievable service. You are absolutely incredible. Love you, love you, love you."

So, you say, "Happy to do it for you, Joe. That's the kind of service we can give when we have to. Don't you think it's time we looked at my company being your main supplier?"

For the same reason, consultants know that you should always negotiate your fee up front, not afterward.

I said, "Fine, go ahead."

He replied, "I didn't make that kind of money either-w

Let's Get Physical
A lot of companies have gotten it right in the digital realm, only to drop the ball once you meet them on the physical plane. People show up to shop and retailers don't always have a good grasp of what to do with them.You walk into a store and human assistance is in short supply. And, you find, the store layout doesn't make sense to you. Probably designed by some engineer who has no idea about how the customer experience works.Wine stores are a great example. Now, I like wine and read a lot about it. So, I have a grasp of the basics: varietals, countries fr

to talk about it now because I've got to get over to the assembly line and be sure that it's running smoothly. Come to my office Monday morning at 10 o'clock and we'll go over it. Better yet, come by at noon and I'll buy you lunch. I really appreciate what you did for me. You are fantastic. Love you, love you, love you."

For the same reason, consultants know that you should always negotiate your fee up front, not afterward.

I said, "Fine, go ahead."

He replied, "I didn't make that kind of money either-w

Use Safety Tags to Prevent Accidents
Safety tags are the tags which help to prevent the accidental use of faulty items. The safety tags used must be in accordance with OSHA i.e. Occupational Safety and Health Administration, a federal agency whose responsibility is to enforce safety and health legislation. Thus it enables maintenance or safety department to control and alert others against potential unsafe situations.Need and Benefits of Safety TagsIn an organization, the quality of assets and their maintenance history is of critical importance. If a faulty asset is accidental

will make it up to you later. With all the goodwill in the world, the value of what you did goes down rapidly in their mind.

For the same reason, consultants know that you should always negotiate your fee up front, not afterward.

I said, "Fine, go ahead."

He replied, "I didn't make that kind of money either-when I was a nationally known speaker."

Key points to remember:

The value of a material object may go up, but the value of services always appears to go down.

Don't make a concession and trust that the other side will make it up to you later.

Negotiate your fee before you do the work.

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There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There’s a lot of information available about the use of logos, colors, and Visual Vocabulary, but not much on the effective use of fonts. So, here’s some information on the creative, practical, and technical aspects of fonts.

Branding Services is a tactic that marketing executives and managers should not only understand, but also employ. Branding services helps your company clearly position your company over your competition by branding your product/service in the minds of your target markets.

Faulty information costs you money! Which of these popular business misconceptions do you believe?

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