Add You - Business

Become a Storyteller Not an Advertiser and Watch Your Traffic Increase
When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? I don’t and neither do most people I know.Because we have advertising shoved at us from every angle we tend to ignore it, but we pay attention to news or public interest stories. Not only do we pay more attention, we also are more likely to believe news stories than your basic advertisements. When your news is published either online, on the radio, TV or in newspapers people automatically feel that since it’s being published it must be worthy information.I read somewhere that “Advertising is what you pay for. Publicity is what you pray for”. This is so true. You can spend a fortune on advertising and yes, it will bring you some traffic but traffic is only part of what you need and it stops when the advertising stops.What you really need is PUBLICITY - free publicity so that your information reaches your potential customers and people will begin to get to “know” you. When people see and hear your name over and over they will begin to think of you as an expert in your field. They

ve negotiation. You need to fully understand these three elements and analyze the impact they will have on each negotiation prior to beginning the process. There are three approaches to a negotiation:

METHOD I – I Win, You Lose (Win/Lose)

Advantages to this method are:

I get what I want when I want it

I experience a sense of power and control

I avoid making compromises

I get immediate gratification

Disadvantages to this method are:

Social isolation (alienating others)

A decreased tolerance for frustration

I get what I want at the expense of others

Individuals learn to use abusive behavior to get what they want

There is no guarantee individuals will follow through

METHOD II – I Lose, You Win (Lose/Win)

Adv

At the Carwash; The Customer really is always Right
You have no doubt heard the saying that the customer is always right. When you are a customer you happy with this position, when you are the owner of a small business, sometimes you see this is like opening Pandora’s box. But for the sake of argument, let me add a caveat to that saying: “The customer is always right, even when they’re wrong and you know it.” After 27 years in the car wash and cleaning industry, I have heard it all. Here are some ways carwashes can mitigate upset customers.Handling ComplaintsWhen you handle a complaint, you need to treat the customer as though they are in the right for expressing their opinion, and since you are taking their money, they have every right to complain. You can handle these complaints by simply listening to what it is they have to say and offering suggestions as to how the problem can be fixed. Often fixing the problem might be very easy. Drips from a door jam or a streaked window is easily handled, and we’ve already suggested solutions and ideas to help that customer return with their business.If you don’t think you can fix the problem (for whatever reason), you can have them call the ow

It is usually assumed that those who possess the greatest talent, dedication and education are the ones who achieve the rewards in life. Life can disillusion those who hold that belief. The ‘winners’ are usually people who are not only competent, but also are willing to negotiate what they want. Negotiation, however, is not theirs alone. An increased awareness of what negotiation is and how to use it to get what you want will help put you in the ‘winner’ category.

Negotiation is an integral part of our lives. It occurs between neighbors, associates, friends, in-laws, and lovers. You probably have negotiated for such items as an increase in salary, more office space, time off work, transfer, time alone, or the price of your home and car. You negotiate nearly everything you do in life. Therefore, learn to do it well. Learn to be an effective negotiator and enhance the quality of your life and relationships—on and off the job.

In the broadest sense, we all want the same things (albeit in different degrees): prestige, freedom, money, justice, status, love, security, and recognition. Identifying or knowing what one wants is critical. Identifying what the other person wants allows for the beginning of a successful negotiation.

Negotiation can be considered a science in that it is a field of knowledge and endeavor. It focuses on the reconciliation of two or more sets of individual needs to the mutual benefit of the collaborators. Negotiation in the simplest form is the use of information (knowledge) and power (endeavor) to affect behavior within a certain framework.

When we engage in negotiation, two things are being bargained for: the issues and demands which we state openly; and our real needs, which are rarely verbalized. If you establish a reasonable guess about what the other person’s needs are, you can predict, with remarkable certainty, what will transpire in any interaction.

Negotiation focuses on the reconciliation of two or more sets of individual needs to the mutual benefit of the collaborators. Three crucial elements are present in negotiation: information (knowledge), power (endeavor), and time. Misconceptions about the balance of ownership of these elements are, often the reason people fail either to initiate or conclude a negotiation. The misconceptions are manifested as perceptions of an imbalance of the elements. For example:

Information: It is perceived that the other side knows more about you and your needs than you know about them and their needs. The questions which need to be resolved are: What do they need? What am I willing to give to get what I need?

Power: It is perceived that the other side has more power and authority than you have. The questions which need to be resolved are: Do I have the skills to negotiate successfully? (In other words, can I get what I want from others?) Do I deserve to get what I want?

Time: It is perceived that the other side is not under the same kind of organizational pressure, time constraints and restrictive deadline you perceive you are under. Avoid setting up your request with the approach, “I want what I want when I want it.” This instills a desire on your part to push for agreement prematurely, thus alienating the other person.

These misconceptions become obstacles to productive negotiation. You need to fully understand these three elements and analyze the impact they will have on each negotiation prior to beginning the process. There are three approaches to a negotiation:

METHOD I – I Win, You Lose (Win/Lose)

Advantages to this method are:

I get what I want when I want it

I experience a sense of power and control

I avoid making compromises

I get immediate gratification

Disadvantages to this method are:

Social isolation (alienating others)

A decreased tolerance for frustration

I get what I want at the expense of others

Individuals learn to use abusive behavior to get what they want

There is no guarantee individuals will follow through

METHOD II – I Lose, You Win (Lose/Win)

Adva

How Offset Printing Works
The demand for quality print and fast turn around time is always a requirement set by customers. No matter what the cost it may be all they want is to achieve the satisfaction and have the quality they want for their materials.Offset printing is a method that most commercial printer applies. This process is said to be standard yet the quality or the final product still underlies on the guidance, expertise and equipment provided by the printer.Defining the term offset printing – it simply pertains to a very simple principle where the ink and water don’t mix. The images and words are placed on plates, dampened first by water then followed by the ink. The ink then adheres to the image area, water to the non-image area. From this process the images are now transferred for a rubber blanket and from the rubber blanket to paper. Sequentially the process is called offset because, the image does not go directly to the paper from the platesTaking a deeper understanding about offset printing, the following are the steps on how offset printing works.Step 1 – The Pre-press ProductionThis process requires all your documents be placed on

arn to be an effective negotiator and enhance the quality of your life and relationships—on and off the job.

METHOD I – I Win, You Lose (Win/Lose)

Advantages to this method are:

I get what I want when I want it

I experience a sense of power and control

I avoid making compromises

I get immediate gratification

Disadvantages to this method are:

Social isolation (alienating others)

A decreased tolerance for frustration

I get what I want at the expense of others

Individuals learn to use abusive behavior to get what they want

There is no guarantee individuals will follow through

METHOD II – I Lose, You Win (Lose/Win)

Adv

Accounting - Three Major Areas
There are three major functional areas in accounting, which need to be considered in modern day accounting for any business. The three are financial, cost and management accounting.The first area, namely financial accounting, is primarily useful for ascertaining the results of the business on a periodical basis; for example, one year. This will help to determine the future course of action in the long term. In economical terms, financial accounting treats money as a factor of production.Cost and management accounting are tools to enable management to take decisions on a day-to-day basis. Cost and management accounting are not useful for their own sake. These two functions assist management in the conduct of the business along with other key factors involved in running of the business. Key factors could be demand, supply, competition, availability of raw material, logistics etc.The second area, namely cost accounting, seeks to ascertain the value of direct costs and indirect costs involved in production . From this value, management can make an informed decision regarding the improvement of production performance. In economic ter

for: the issues and demands which we state openly; and our real needs, which are rarely verbalized. If you establish a reasonable guess about what the other person’s needs are, you can predict, with remarkable certainty, what will transpire in any interaction.

METHOD I – I Win, You Lose (Win/Lose)

Advantages to this method are:

I get what I want when I want it

I experience a sense of power and control

I avoid making compromises

I get immediate gratification

Disadvantages to this method are:

Social isolation (alienating others)

A decreased tolerance for frustration

I get what I want at the expense of others

Individuals learn to use abusive behavior to get what they want

There is no guarantee individuals will follow through

METHOD II – I Lose, You Win (Lose/Win)

Adv

Logo Files: Versions Of Your Logo That You Should Own
Your logo is the most important graphic element in which you will invest for your business. You should own the logo in many file formats. Having a library of logo files will enable you to send vendors the types of files they need (for example, other designers, printers, or other service providers).There are two major categories that I will cover in this article — color variations and file-type variations.Color VariationsYou should receive your logo graphic from your designer in all of the file types listed below in the "File Formats" section (unless otherwise noted) in the following color variations:Pantone color or CMYK color Pantone color (if applicable) — If you intend to have your business cards or other materials printed professionally, choosing Pantone colors makes the process less expensive than printing in full four- (or CMYK-) color, unless you choose to use the new printers available today. See my article on inexpensive printing options, coming soon!. Full CMYK color — This is for four-color printing, full color ads, and for use on any materials that you intend to print from your own desktop color p

know about them and their needs. The questions which need to be resolved are: What do they need? What am I willing to give to get what I need?

METHOD I – I Win, You Lose (Win/Lose)

Advantages to this method are:

I get what I want when I want it

I experience a sense of power and control

I avoid making compromises

I get immediate gratification

Disadvantages to this method are:

Social isolation (alienating others)

A decreased tolerance for frustration

I get what I want at the expense of others

Individuals learn to use abusive behavior to get what they want

There is no guarantee individuals will follow through

METHOD II – I Lose, You Win (Lose/Win)

Adv

Energy Efficient Marketing
With energy costs increasing every day, many contractors are not using this “energy crisis” as a valuable way to increase new clients. Contractors, regardless if you are an HVAC contractor or a windows installer, can create a marketing angle and system that utilizes this energy crisis, to promote your products and services that will benefit the homeowner in the long run. As I am always telling my clients, educating your potential clients is the first step to having a long lasting relationship. Simply replacing windows, installing a new furnace, or even adding on a new room, energy efficiency should be important. Important enough that contractors need to emphasize this in their marketing materials. Each marketing piece that you create, should promote the actual dollars they will be saving by using your specific services and products. For example, if you are a full design remodeling contractor who occasionally does replacement windows, creating a marketing campaign for windows, with the message that with the installation of energy efficient windows, will lower the homeowners utility bills, allowing homeowners in the long run to expand th

METHOD I – I Win, You Lose (Win/Lose)

Advantages to this method are:

I get what I want when I want it

I experience a sense of power and control

I avoid making compromises

I get immediate gratification

Disadvantages to this method are:

Social isolation (alienating others)

A decreased tolerance for frustration

I get what I want at the expense of others

Individuals learn to use abusive behavior to get what they want

There is no guarantee individuals will follow through

METHOD II – I Lose, You Win (Lose/Win)

Advantages of this method are:

You get what you want when you want it

You experience a sense of power and control

You avoid making compromises

You get immediate gratification

Disadvantages of this method are:

Social isolation (alienating others)

A decreased tolerance for frustration

You get what you want at the expense of others

Individuals learn to use abusive behavior to get what they want

There is no guarantee individuals will follow through

METHOD III – I Win, You Win (Win/Win)

Advantages of this method are:

You get what you want

I get what I want

The solution is a collaborative effort

I maintain respect and integrity – You maintain respect and integrity

We both save time

We keep lines of communication open

We each know the needs of the other

Appropriate behavior is demonstrated and reinforced

Disadvantages of this method are:

I seem weak
It takes time to work through the process when someone is not accustomed to win/win negotiating

The individuals may agree to a proposed solution, but not follow through

Despite these disadvantages, Method III provides an avenue for a collaborative conclusion and therefore is the method recommended for all your negotiations.

There are six steps to win/win negotiation:

1. Identifying and Defining What is Wanted This is the critical phase when the person initiating the negotiation needs to get the other person(s) involved. Get their attention and then secure their willingness to enter into problem solving.
2. Generating Possible Solutions In this phase, the key is to generate a variety of solutions. Encourage each individual to generate at least one solution.
3. Evaluating the Alternative Solutions Now it is time to evaluate the various solutions. Generally the solutions are narrowed to two or three that seem best by eliminating those that are not acceptable to either the initiator of the negotiation or the other person(s).
4. Agree on the Best Solution Once the solutions have been narrowed down to two, the step of finding a final solution will be easier than most people think. When Steps 1 through 3 have been followed and the exchange of ideas and reactions have been open, honest and direct, most people will be willing to accept either solution. Pros and cons can be listed for each solution and the solution with the least cons accepted.
5. Implementing the Decision After a decision is reached, there is frequently a need to spell out in some detail exactly how the decision will be implemented. All participants need to address themselves to ‘Who will do what, by when? In a business environment, it is also suggested that notes be kept about commitments to insure adherence, particularly if implementation is delayed.
6. Following Up With an Evaluation Not all initial decisions in the win/win method turn out to be good ones. Consequently, the initiator of the negotiation needs to check back with the others to ask them if they are still happy with the decision.

If you have something difficult to negotiate—an emotional issue or a concrete item that can be stated numerically, such as pric

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Have you thought about starting your own business on the internet? You've looked, you've studied, and you've talked to others who have done it. Okay, you decide you're going to do it too. You're ready to take the plunge. You're going to start your own business and make your living online in 2007. Then what’s next?

This article talks about practical methods to establish trust with your audience and why it is important to market trust and not sell your service.

Warning: Define Your Message and Objective First BEFORE Spending a Dime on Generating Online Visitor Traffic.

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