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Add You - Direct Mail Formats: How to Choose the Right One for Your Next Mailing
Whether you are working at home, in the office, or in your car -- your ability to produce results with the least amount of stress, is directly affected by your physical environment. A functional desk that is ugly can be as much of a deterrent to productivity as a beautiful desk that is not functional. I have spent over twenty years with people working in their homes, offic
Email
Do you have a short sales message for your existing customers? Send them an email (with their permission, of course).
Buckslip
Do you have a short announcement for your existing customers? Do you need to remind them about something? Include a buckslip in your next mailing. A buckslip is a slip of paper the size of a dollar bill, with copy and graphics o
To visualise where you are going, is deeper and more sensory than anything you have ever done before. And these are the skills of those who are able to create a vision you can really live and breathe. These people... Are FocusedThey are able to visualise in a focused and very clear way what 'perfect' will truly look like in the future.
The success of your mailing depends on who you mail to (your list), what you promise (your offer), when you mail (your timing), and what you mail (your format and creative). Here are a few questions to ask yourself to decide which format is likely the best one to use for your next mailing.
Letter
Does your sales message need to come from one person by name? Does it need to be addressed to a person by name? Is privacy or confidentiality a concern? Then a sales letter inside an envelope is the way to go.
Postcard
Is your sales message short and simple, and designed to motivate your prospect to visit your website to hear your full pitch (and place an order)? A postcard is a good option.
Self-mailer
Do you need to illustrate your sales message while keeping printing and mailing costs down? Then try a self-mailer (a document that mails without an envelope, such as an 8 ? x 11 sheet of card stock, folded once on itself and sealed with a tab).
Classic direct mail package
Do you have things to say that do not really fit in a letter (technical specifications, for example)? Is your sales message longer than 600 words? Does your prospect need to mail back a check or order form? Then a classic direct mail package is your best choice, consisting of a mailing envelope, letter, brochure, business reply card or order form, and business reply envelope.
Dimensional mailer
Do you need to reach C-level executives in Fortune 500 companies? Executives who have mailroom staff and executive secretaries who screen their mail? Then a dimensional mailer may be the most effective way to reach their desk with your sales message. One firm recently mailed a portable DVD player in a high-end box, and enclosed a sales letter explaining that the executive could get the remote control unit (without which the player did not work) by meeting with a sales rep from the company who mailed the package. The response rate was high.
Catalog
Do you have a lot to sell? Do you need to show the color, shape or quality of your product? Mail a catalog.
Unaddressed flyer
Do you have a message that needs to reach everyone in a given geographic area, such as a business park, for the least amount of money? Consider mailing a simple 8 ? x 11 sheet with copy and design on one or both sides.
Email
Do you have a short sales message for your existing customers? Send them an email (with their permission, of course).
Buckslip
Do you have a short announcement for your existing customers? Do you need to remind them about something? Include a buckslip in your next mailing. A buckslip is a slip of paper the size of a dollar bill, with copy and graphics on
Even though they hear them all the time, in many surprising places, many people may not be aware just how prevalent professional voice talent is in this world of ours. There is simply a lot of need for professional speaking to make certain projects happen. It's just that we are so used to hearing it, we hardly even notice it. But if you have a project that could benefit from
Postcard
Is your sales message short and simple, and designed to motivate your prospect to visit your website to hear your full pitch (and place an order)? A postcard is a good option.
Self-mailer
Do you need to illustrate your sales message while keeping printing and mailing costs down? Then try a self-mailer (a document that mails without an envelope, such as an 8 ? x 11 sheet of card stock, folded once on itself and sealed with a tab).
Classic direct mail package
Do you have things to say that do not really fit in a letter (technical specifications, for example)? Is your sales message longer than 600 words? Does your prospect need to mail back a check or order form? Then a classic direct mail package is your best choice, consisting of a mailing envelope, letter, brochure, business reply card or order form, and business reply envelope.
Dimensional mailer
Do you need to reach C-level executives in Fortune 500 companies? Executives who have mailroom staff and executive secretaries who screen their mail? Then a dimensional mailer may be the most effective way to reach their desk with your sales message. One firm recently mailed a portable DVD player in a high-end box, and enclosed a sales letter explaining that the executive could get the remote control unit (without which the player did not work) by meeting with a sales rep from the company who mailed the package. The response rate was high.
Catalog
Do you have a lot to sell? Do you need to show the color, shape or quality of your product? Mail a catalog.
Unaddressed flyer
Do you have a message that needs to reach everyone in a given geographic area, such as a business park, for the least amount of money? Consider mailing a simple 8 ? x 11 sheet with copy and design on one or both sides.
Email
Do you have a short sales message for your existing customers? Send them an email (with their permission, of course).
Buckslip
Do you have a short announcement for your existing customers? Do you need to remind them about something? Include a buckslip in your next mailing. A buckslip is a slip of paper the size of a dollar bill, with copy and graphics o
Everyone knows that a carefully selected wine can make an ordinary meal into a dining experience. But oftentimes relying on common knowledge isn’t enough to drive sales to your door. Beer, wine, and spirits retailers must be as aggressive and innovative in their marketing techniques as any other retailer—and sometimes more. Consumers frequently see beer, wine, and spirits as
Do you have things to say that do not really fit in a letter (technical specifications, for example)? Is your sales message longer than 600 words? Does your prospect need to mail back a check or order form? Then a classic direct mail package is your best choice, consisting of a mailing envelope, letter, brochure, business reply card or order form, and business reply envelope.
Dimensional mailer
Do you need to reach C-level executives in Fortune 500 companies? Executives who have mailroom staff and executive secretaries who screen their mail? Then a dimensional mailer may be the most effective way to reach their desk with your sales message. One firm recently mailed a portable DVD player in a high-end box, and enclosed a sales letter explaining that the executive could get the remote control unit (without which the player did not work) by meeting with a sales rep from the company who mailed the package. The response rate was high.
Catalog
Do you have a lot to sell? Do you need to show the color, shape or quality of your product? Mail a catalog.
Unaddressed flyer
Do you have a message that needs to reach everyone in a given geographic area, such as a business park, for the least amount of money? Consider mailing a simple 8 ? x 11 sheet with copy and design on one or both sides.
Email
Do you have a short sales message for your existing customers? Send them an email (with their permission, of course).
Buckslip
Do you have a short announcement for your existing customers? Do you need to remind them about something? Include a buckslip in your next mailing. A buckslip is a slip of paper the size of a dollar bill, with copy and graphics o
Of course it can! But do you have unique product or service?Or is yours like everyone else within the same category? No, really…Most business owners make the same critical mistake when positioning their business in the large ocean of competitors they market with. They fail to define what it is they provide that their competitors don’t. Remember, you are not
Catalog
Do you have a lot to sell? Do you need to show the color, shape or quality of your product? Mail a catalog.
Unaddressed flyer
Do you have a message that needs to reach everyone in a given geographic area, such as a business park, for the least amount of money? Consider mailing a simple 8 ? x 11 sheet with copy and design on one or both sides.
Email
Do you have a short sales message for your existing customers? Send them an email (with their permission, of course).
Buckslip
Do you have a short announcement for your existing customers? Do you need to remind them about something? Include a buckslip in your next mailing. A buckslip is a slip of paper the size of a dollar bill, with copy and graphics o
Being and staying informed can mean a world of difference between success and failure. Information can dictate a sale or a lost opportunity. Be on the right side of information and reap the benefits of this by staying informed and keeping your market informed about you and your product or service.It is important to have the right and relevant types of marketing inform
Email
Do you have a short sales message for your existing customers? Send them an email (with their permission, of course).
Buckslip
Do you have a short announcement for your existing customers? Do you need to remind them about something? Include a buckslip in your next mailing. A buckslip is a slip of paper the size of a dollar bill, with copy and graphics on one or both sides, that is enclosed in a mailing envelope with other materials).
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