According to direct mail consultant Allyn Kramer, there are five “hot spots” in your direct mail packages where readers look first. Here they are, in order:

1. Outside envelope
2. Brochure headline
3. Inside address (who the letter is going to)
4. Signature line (who the letter is from)
5. Postscript

Since the PS is one part of your letter that you can be confident your donors will read, you need to write something there that will motivate your donor to send you a gift or take your desired action. Here are some ideas.

1. Re-phrase your ask in a new way
2. Reiterate the deadline for the member’s gift, if there is one
3. Point the donor to your website to make an online donation
4. Invite donors to refer you to a friend who may support your organization
5. Invite the donor to complete the enclosed reply card and envelope
6. Remind donors that their gifts are tax deductible
7. Invite the donor to join your monthly giving program
8. Repeat your case for support in a fresh way
9. Include a brief and uplifting story that demonstrates that your supporter’s gift will make an immediate difference
10. Invite donors to upgrade their gift
11. Offer a free guide on writing a will or making a bequest to your organization, sent to all who send a gift
12. Draw your reader’s attention to a section in your enclosed brochure that illustrates your current need and encourages a gift
13. Break down th
    Do You Want to Just Survive or Thrive? (Part 1)
    You’ve probably heard this, or maybe you will relate to this personally. Have you ever arrived somewhere and wondered, “How did I get here?” or “Why am I here?”Have you ever wondered if you’ve missed the boat (with your family on it)?Life is a battle that must be fought if there is to be a favorable outcome for you, as well as those around you that count the most. But of
    , there are five “hot spots” in your direct mail packages where readers look first. Here they are, in order:

    1. Outside envelope
    2. Brochure headline
    3. Inside address (who the letter is going to)
    4. Signature line (who the letter is from)
    5. Postscript

    Since the PS is one part of your letter that you can be confident your donors will read, you need to write something there that will motivate your donor to send you a gift or take your desired action. Here are some ideas.

    1. Re-phrase your ask in a new way
    2. Reiterate the deadline for the member’s gift, if there is one
    3. Point the donor to your website to make an online donation
    4. Invite donors to refer you to a friend who may support your organization
    5. Invite the donor to complete the enclosed reply card and envelope
    6. Remind donors that their gifts are tax deductible
    7. Invite the donor to join your monthly giving program
    8. Repeat your case for support in a fresh way
    9. Include a brief and uplifting story that demonstrates that your supporter’s gift will make an immediate difference
    10. Invite donors to upgrade their gift
    11. Offer a free guide on writing a will or making a bequest to your organization, sent to all who send a gift
    12. Draw your reader’s attention to a section in your enclosed brochure that illustrates your current need and encourages a gift
    13. Break down t
        Legal Secretary Jobs
        There are many tools that exist now that did not in the 1990's and early 2000's for learning how to become a legal secretarial/word processor. The internet and cd-roms did not exist back then and they are some of the tools that one can use to help become a legal secretary/word processor. Before these mediums existed people would have to learn from on-the-job training only. If you we
        ead, you need to write something there that will motivate your donor to send you a gift or take your desired action. Here are some ideas.
        1. Re-phrase your ask in a new way
        2. Reiterate the deadline for the member’s gift, if there is one
        3. Point the donor to your website to make an online donation
        4. Invite donors to refer you to a friend who may support your organization
        5. Invite the donor to complete the enclosed reply card and envelope
        6. Remind donors that their gifts are tax deductible
        7. Invite the donor to join your monthly giving program
        8. Repeat your case for support in a fresh way
        9. Include a brief and uplifting story that demonstrates that your supporter’s gift will make an immediate difference
        10. Invite donors to upgrade their gift
        11. Offer a free guide on writing a will or making a bequest to your organization, sent to all who send a gift
        12. Draw your reader’s attention to a section in your enclosed brochure that illustrates your current need and encourages a gift
        13. Break down t
            Beyond Branding - What Your Customers Are Really Shopping For
            Your brand is identified by a logo or a look, but it is ultimately a perception that rests with your customer. Words are a powerful tool for conveying brand benefits and building a positive consumer perception of your product or service.Research shows that consumers typically spend less than seven seconds reading a label in the store, and that they only remember the first two or
            friend who may support your organization
        14. Invite the donor to complete the enclosed reply card and envelope
        15. Remind donors that their gifts are tax deductible
        16. Invite the donor to join your monthly giving program
        17. Repeat your case for support in a fresh way
        18. Include a brief and uplifting story that demonstrates that your supporter’s gift will make an immediate difference
        19. Invite donors to upgrade their gift
        20. Offer a free guide on writing a will or making a bequest to your organization, sent to all who send a gift
        21. Draw your reader’s attention to a section in your enclosed brochure that illustrates your current need and encourages a gift
        22. Break down t
            Audio Engineering - A Great Career
            When most people think of engineering they think of building bridges, roads, buildings, and that sort of work. Most people, however, would never think of audio engineering. This is a very real job and has some very successful people working in the business.There are many types of audio engineering. Some of these types can be basic and easy to get a degree for while others tak
            pporter’s gift will make an immediate difference
        23. Invite donors to upgrade their gift
        24. Offer a free guide on writing a will or making a bequest to your organization, sent to all who send a gift
        25. Draw your reader’s attention to a section in your enclosed brochure that illustrates your current need and encourages a gift
        26. Break down the ask into daily amounts (“Your gift of ?15 works out to just 50 pence a day”)
        27. Invite readers to visit your website to complete a survey (and ask for the gift again there)
        28. Give your phone number or email address and invite the donor to contact you with any questions
        29. Explain what will happen if you do not receive sufficient funding (without spreading fear and without making your donor feel guilty)
        30. Thank your members for their ongoing support
        31. Add a personal note about why you are so passionate about this particular ask--and why you need the donor to send a gift today
        32. Remind the member about the freemium you’ve enclosed (mailing labels, for example)
        33. Re-state the size of gift you are requesting
        34. Explain that supporters can make a donation using their credit cards
        35. Remind donors of your goal for this campaign
        36. If you are well into your campaign, tell donors how close you are to reaching your goal--their gift right now will get you even closer
        37. Tell the donor how much their continued support means to you personally
        38. Name one of the people your donor’s gift will help (“Children like Samantha need your help. And so do we.”)