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Add You - Your Direct Mail Sales Letters Must Differentiate You
Do you struggle with a "problem" employee? If so, join the crowd! Many of my coaching clients - businesses owners or managers - tear their hair out over one or more toxic employees. In our business environment, we tend to recreate the dy
"Quality Service" is not a differentiator. It's a given. So is on-time delivery and the ability to meet budgets.
Instead, differentiate your firm based on your competence in your industry or market category. Or be first at somethi
There are lots of staffing companies, executive search firms & headhunters in the marketplace. If your company is looking to hire sales or marketing talent, how can you distinguish between these different service providers to determine who
I had the choice of four vendors to buy my hardwood from. All were local, all sold at the same price, and all had the same quality of hardwood.
But only one supplier, a character called Joe Meiser, advertised same-day delivery at no extra charge. Joe got my business.
Joe got my business because he differentiated himself from his competitors in a way that appealed to me. You need to do the same to remain competitive.
You need to decide what makes you different from your competitors, and you need to promote that uniqueness in your sales letters. Just make sure your differentiator is compelling and actually differentiates you.
"Quality Service" is not a differentiator. It's a given. So is on-time delivery and the ability to meet budgets.
Instead, differentiate your firm based on your competence in your industry or market category. Or be first at somethin
What in the WORLD do gourmet chocolate chip cookies have to do with the wholesale, drop ship business? Much more than you think! These days with the huge growth of eBay and people's desire for running their own online business, buying wholes
I had the choice of four vendors to buy my hardwood from. All were local, all sold at the same price, and all had the same quality of hardwood.
But only one supplier, a character called Joe Meiser, advertised same-day delivery at no extra charge. Joe got my business.
Joe got my business because he differentiated himself from his competitors in a way that appealed to me. You need to do the same to remain competitive.
You need to decide what makes you different from your competitors, and you need to promote that uniqueness in your sales letters. Just make sure your differentiator is compelling and actually differentiates you.
"Quality Service" is not a differentiator. It's a given. So is on-time delivery and the ability to meet budgets.
Instead, differentiate your firm based on your competence in your industry or market category. Or be first at somethi
What many people think of a small business, they have these visions of an independent entrepreneur who is crafting a finely made product, happily working away doing something fulfilling with their life. REALITY CHECK!Operating a sm
Joe got my business because he differentiated himself from his competitors in a way that appealed to me. You need to do the same to remain competitive.
You need to decide what makes you different from your competitors, and you need to promote that uniqueness in your sales letters. Just make sure your differentiator is compelling and actually differentiates you.
"Quality Service" is not a differentiator. It's a given. So is on-time delivery and the ability to meet budgets.
Instead, differentiate your firm based on your competence in your industry or market category. Or be first at somethi
With the increase in number of tradeshows being held across the world, it has become imperative to check the trade shows’ credentials before you commit participation. Here are some quick tips on checks to ensure that you are not heading for
You need to decide what makes you different from your competitors, and you need to promote that uniqueness in your sales letters. Just make sure your differentiator is compelling and actually differentiates you.
"Quality Service" is not a differentiator. It's a given. So is on-time delivery and the ability to meet budgets.
Instead, differentiate your firm based on your competence in your industry or market category. Or be first at somethi
Interviews can be stressful at the best of times, however there are some factors we can be aware of which can stack the odds more in our favour. Interviews have got more sophisticated over time and now you can be faced with many challenges,
"Quality Service" is not a differentiator. It's a given. So is on-time delivery and the ability to meet budgets.
Instead, differentiate your firm based on your competence in your industry or market category. Or be first at something. Or invent something. Just make sure that your differentiator is relevant and attractive to your prospects.
Joe Meiser also had a great guarantee. If you know anything about heating your home with a woodstove, you know that Joe sold and delivered his wood by the bush cord. One bush cord measures 4ft wide x 4ft high x 8ft long. He dumped it in a big pile on my front lawn, and I then had to stack it in neat rows around my property, by hand. Here was Joe's guarantee, always delivered with a straight face but a twinkle in his blue eyes:
"I dump your eight bush cords in your yard with my truck," he'd say. "You try da wood. If you don't like it, you bring it back and I give you new stuff."
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