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Add You - How To Write A Smooth Flowing Sales Letter That Produces Profitable Results
Most companies have some sort of sign out front indicating what the name is and what it is that they do. But how effective is it really to have a store front sign that only says the name and possibly gives a picture of what is contained within the store? Do you know how effective your sign is? Do you know that it could be much more dynamic and help bring in new customers who may have walked by everyday for a long time, and now are coming in?When first analy
“Most important, when you deal with the experts at BCI…”
Other excellent transitional phrases are:
Put these tips and pointers to work, and your "presentations on paper" are sure to have a smoot
In theory, January should be a spectacular month on your career calendar. You are returning invigorated after the holidays with bubbling enthusiasm, elevated energy levels and purposeful actions around your career. You are impatient to unleash your creativity and feel great about your contribution. Yeah right! It is a far cry from reality where many people head to the office with a sullen look, depleted energy and wobbly actions. Not to mention the financial weigh
No question about it, you and your partner are going to spend a substantial amount of time preparing, organizing and rehearsing your presentation. You’ll make sure you cover every key benefit and that you give extra time and attention to those features and benefits of particular importance to your prospective client. And because you’ve been told that every presenter will be given exactly 90 minutes, you’ll take pains to see that you have a tightly organized presentation, where each point quickly and smoothly transitions to the next.
How to make your copy flow so that more people will read it
Here’s my point: If you want your direct mail program to be successful you’ll be sure to put forth the same effort on every sales letter you write. (After all, it well may have been a sales letter that triggered your prospective client’s initial inquiry and ultimately led to the Big Presentation.)
And just as in the Big Presentation, you should pay careful attention that each point in your sales letter quickly and smoothly transitions to the next. Because a sales letter that has an easy and natural flow to it is more likely to get read and acted on.
Giving the thoughts and ideas expressed in your letter a smooth and easy flow may be as simple as beginning a sentence with “and” or “so.” Here’s an example from my own files:
“Ouch! Renewing your property lease in a tight market can be painful. And let's face it, we both know that's the type of market we're in right now.
“So what do you do?
“Do you just take a deep breath, take out your pen and "re-up" at higher rates? Maybe. And maybe not. But one thing's for sure…”
Notice how the ideas in each sentence and sentence fragment are logically connected to one another -- and the smooth and easy flow of thoughts from one paragraph to the next?
In addition to single word transitions such as “so” and “and” there are a number of excellent transitional phrases that can be used quite effectively. A couple of my favorites are “what’s more” and “most important.” These phrases can be of great help to you when you want to transition from benefit to benefit. Here’s an example of both, again, from my own files:
“Years of experience have brought us proficiency, skill, expertise -- or as you and I might call it -- just "plain ol' smarts." The "smarts" that enable us to know what questions to ask. And, after listening carefully to your answers, quickly determine how bar coding technology can benefit your company.
“What's more, in short order, we’ll give you a good idea of how much of an investment your system will require. As well as how fast -- and how substantial -- your payback will be. (Most bar code systems pay for themselves in a year or less.)
“Most important, when you deal with the experts at BCI…”
Other excellent transitional phrases are:
Put these tips and pointers to work, and your "presentations on paper" are sure to have a smoot
All the preparation and knowledge in the world cannot prepare you for an audience who does not like or believe you. Many of my clients face public audiences who are hostile or who do not want to hear the message that is being delivered. However, even in the most tenuous scenarios, some presenters seem to develop rapport and build the trust of their audience. Here are a few of the things these experts do to win over their tough audiences:Never lie!
How to make your copy flow so that more people will read it
Here’s my point: If you want your direct mail program to be successful you’ll be sure to put forth the same effort on every sales letter you write. (After all, it well may have been a sales letter that triggered your prospective client’s initial inquiry and ultimately led to the Big Presentation.)
And just as in the Big Presentation, you should pay careful attention that each point in your sales letter quickly and smoothly transitions to the next. Because a sales letter that has an easy and natural flow to it is more likely to get read and acted on.
Giving the thoughts and ideas expressed in your letter a smooth and easy flow may be as simple as beginning a sentence with “and” or “so.” Here’s an example from my own files:
“Ouch! Renewing your property lease in a tight market can be painful. And let's face it, we both know that's the type of market we're in right now.
“So what do you do?
“Do you just take a deep breath, take out your pen and "re-up" at higher rates? Maybe. And maybe not. But one thing's for sure…”
Notice how the ideas in each sentence and sentence fragment are logically connected to one another -- and the smooth and easy flow of thoughts from one paragraph to the next?
In addition to single word transitions such as “so” and “and” there are a number of excellent transitional phrases that can be used quite effectively. A couple of my favorites are “what’s more” and “most important.” These phrases can be of great help to you when you want to transition from benefit to benefit. Here’s an example of both, again, from my own files:
“Years of experience have brought us proficiency, skill, expertise -- or as you and I might call it -- just "plain ol' smarts." The "smarts" that enable us to know what questions to ask. And, after listening carefully to your answers, quickly determine how bar coding technology can benefit your company.
“What's more, in short order, we’ll give you a good idea of how much of an investment your system will require. As well as how fast -- and how substantial -- your payback will be. (Most bar code systems pay for themselves in a year or less.)
“Most important, when you deal with the experts at BCI…”
Other excellent transitional phrases are:
Put these tips and pointers to work, and your "presentations on paper" are sure to have a smoot
Many small business owners make the mistake of thinking that putting up a web site is advertising. They think it's like putting an ad in the paper that will bring in business. However, they usually end up frustrated when no business comes in. Learn how to avoid this mistake and save your web site from being lost in cyberspace.Why is my web site not advertising? So why is putting up a web site not advertising? Well, let's begin by loo
Giving the thoughts and ideas expressed in your letter a smooth and easy flow may be as simple as beginning a sentence with “and” or “so.” Here’s an example from my own files:
“Ouch! Renewing your property lease in a tight market can be painful. And let's face it, we both know that's the type of market we're in right now.
“So what do you do?
“Do you just take a deep breath, take out your pen and "re-up" at higher rates? Maybe. And maybe not. But one thing's for sure…”
Notice how the ideas in each sentence and sentence fragment are logically connected to one another -- and the smooth and easy flow of thoughts from one paragraph to the next?
In addition to single word transitions such as “so” and “and” there are a number of excellent transitional phrases that can be used quite effectively. A couple of my favorites are “what’s more” and “most important.” These phrases can be of great help to you when you want to transition from benefit to benefit. Here’s an example of both, again, from my own files:
“Years of experience have brought us proficiency, skill, expertise -- or as you and I might call it -- just "plain ol' smarts." The "smarts" that enable us to know what questions to ask. And, after listening carefully to your answers, quickly determine how bar coding technology can benefit your company.
“What's more, in short order, we’ll give you a good idea of how much of an investment your system will require. As well as how fast -- and how substantial -- your payback will be. (Most bar code systems pay for themselves in a year or less.)
“Most important, when you deal with the experts at BCI…”
Other excellent transitional phrases are:
Put these tips and pointers to work, and your "presentations on paper" are sure to have a smoot
A few, cutting edge companies are employing the arcane field of Holistic Business Systems Theory to deliver quantum leaps in sales and profit. For instance, one automotive supplier increased share and saved $80 million in about four weeks. A leading chemical company dissolved a $1.2 billion inventory problem-- and most of the solution relied on Marketing and Sales changes, not production. Therein lies the power of the Holistic Business Systems approach: recogni
In addition to single word transitions such as “so” and “and” there are a number of excellent transitional phrases that can be used quite effectively. A couple of my favorites are “what’s more” and “most important.” These phrases can be of great help to you when you want to transition from benefit to benefit. Here’s an example of both, again, from my own files:
“Years of experience have brought us proficiency, skill, expertise -- or as you and I might call it -- just "plain ol' smarts." The "smarts" that enable us to know what questions to ask. And, after listening carefully to your answers, quickly determine how bar coding technology can benefit your company.
“What's more, in short order, we’ll give you a good idea of how much of an investment your system will require. As well as how fast -- and how substantial -- your payback will be. (Most bar code systems pay for themselves in a year or less.)
“Most important, when you deal with the experts at BCI…”
Other excellent transitional phrases are:
Put these tips and pointers to work, and your "presentations on paper" are sure to have a smoot
Thank God for emails, because without them I wouldn't have come up with what I think is going to be my best series of articles yet! Many of you have contacted me asking similar questions one of them being What's the first step I should take after deciding to start a clothing line? The other being random questions that I have answered multiple times throughout the blog and are within the dark cave known as my blog archives or categories. I understand consuming or s
“Most important, when you deal with the experts at BCI…”
Other excellent transitional phrases are:
Put these tips and pointers to work, and your "presentations on paper" are sure to have a smooth and easy flow that keeps your prospects reading, and ultimately pays off for you in more profitable results.
© 2006 Ernest Nicastro
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