Add You - Business

Big Ticket Marketing in 28 Minutes
I read an article recently about how many mainstream retail companies are using the standard 28 minute infomercial to more effectively target customers and sell their products.Now, I have to confess, I have never used an infomercial to market a Big Ticket product. But I have purchased many products after watching infomercials. The evidence is the Bowflex machine sitting upstairs in our spare room, the Tony Robbins CD sets on my shelf and the ProActiv solution my wife loves.By the way, if you want to see a great example of a BIG Ticket exercise machine, check out the ROM Time Machine at htt

se new customers of yours -- will work with you exclusively."

Now there is a LOT of psychology going on here, and these are typically the kinds of things I show you when you order a Sales Copy Review -- www.kingofcopy.com/salescopyreview .

Why you use certain kinds of words in a certain place, or why you're positioning yourself this way and that, and where you use your words to achieve maximum effectiveness using minimum sales copy.

So, let's check out how our ad reads so far and you can see we're just breezing on through

Fabrics to Sustain Your Health
During the late 1950s there went the story of Lycra that remained almost unknown until 20 years further. Inventive things mostly have the lengthier period of commencement. But the most fortunately the people over the world have now adopted cotton fabrics that are specially designed to protect the bodies from the commuting strain.For easy and comfortable travel conditions these days we have Waterproof, wrinkle proof and in some of the case even the temperature proof Travel wears. The fabric that adjusts according to the wearer's body temperature makes the traveling between the different climatic areas com

Listen, most advertisements and marketing pieces are nothing more than big business cards lacking the ONE central ingredient needed to make a sale -- showing benefits to your prospects.

See, regardless of what you're selling and who you're selling it to, ALL your prospects want to know, "What's in it for them?"

Today we'll take a look at the fourth paragraph of our mock display ad and I'll show you exactly what I'm talking about.

You can check out that original ad, and even print out a copy of it, right here:

http://www.kingofcopy.com/tips/real_estate_ad_071505.htm

The fourth paragraph says, "My team does absolutely no cold-calling or traditional prospecting, but instead are given dozens of motivated, ready-to-act leads every single week. All of our customers pick up the phone to call us first."

Good things about this: The "intent" of this paragraph is good, but it is so poorly delivered, the meaning and benefits of it are diluted and not very compelling at all.

Listen, if I've said it once, I've said it a thousand times: Your prospect could care less about "you" and "your team". They care about themselves, and what's in it for them.

The way this ad is written, it is becoming more evident, this is more of an employment ad than anything else.

This guy is a broker, and he's looking to build up his team of agents.

That's fine, but when you're reading the ad, and you're thinking about responding to it, all you're concerned with, is... "what's in it for me", not what's in it for him and his team.

Right?

Here's what I might've said instead:

"Using this amazing new system, called "The Real Estate Buyers And Sellers Automatic Attraction System", you will never ever have to make even one single cold call, ever again... you can give up "hoping"... "praying" ... and yes, let's face it -- even " begging" for business... and every single prospect who calls you will not only be pre-disposed to working with you, but they will already be pre-qualified based on the kinds of clients you want to deal with, or the kinds of properties you specialize in working with. Oh, and... all these new customers of yours -- will work with you exclusively."

Now there is a LOT of psychology going on here, and these are typically the kinds of things I show you when you order a Sales Copy Review -- www.kingofcopy.com/salescopyreview .

Why you use certain kinds of words in a certain place, or why you're positioning yourself this way and that, and where you use your words to achieve maximum effectiveness using minimum sales copy.

So, let's check out how our ad reads so far and you can see we're just breezing on through

How to Reap the Awards from Corporate Events
Holding a successful corporate event can have many benefits, from the obvious, such as team building and problem solving, to the not so obvious, such as increased productivity and morale. But what is the best way to go about this sometimes daunting task?Define your goals, e.g. team building.Before you think about the event itself, you need to identify what you want to achieve from it. You may want to reward your employees for a job well done, or perhaps have a fun day to increase staff motivation. Many events are designed to enhance skills such as team building, problem solving or leadership, and

.kingofcopy.com/tips/real_estate_ad_071505.htm

Good things about this: The "intent" of this paragraph is good, but it is so poorly delivered, the meaning and benefits of it are diluted and not very compelling at all.

Listen, if I've said it once, I've said it a thousand times: Your prospect could care less about "you" and "your team". They care about themselves, and what's in it for them.

The way this ad is written, it is becoming more evident, this is more of an employment ad than anything else.

This guy is a broker, and he's looking to build up his team of agents.

That's fine, but when you're reading the ad, and you're thinking about responding to it, all you're concerned with, is... "what's in it for me", not what's in it for him and his team.

Right?

Here's what I might've said instead:

Now there is a LOT of psychology going on here, and these are typically the kinds of things I show you when you order a Sales Copy Review -- www.kingofcopy.com/salescopyreview .

Why you use certain kinds of words in a certain place, or why you're positioning yourself this way and that, and where you use your words to achieve maximum effectiveness using minimum sales copy.

So, let's check out how our ad reads so far and you can see we're just breezing on through

All About Franchise
Franchise according to the dictionary means “Granting authorization to someone to sell or distribute a company's goods or services in a certain area or certain places”.Franchise is a license granted by a company or firm on certain terms and conditions to an individual or firm to operate a retail outlet in a specified area or place. The company or firm which grants the license is called as franchisor, where as, the individual who accepts the terms and conditions to operate a retail outlet is called as franchisee. Here the franchisee agrees to use the franchisors brand name, products, services, promotions,

could care less about "you" and "your team". They care about themselves, and what's in it for them.

The way this ad is written, it is becoming more evident, this is more of an employment ad than anything else.

This guy is a broker, and he's looking to build up his team of agents.

That's fine, but when you're reading the ad, and you're thinking about responding to it, all you're concerned with, is... "what's in it for me", not what's in it for him and his team.

Right?

Here's what I might've said instead:

Now there is a LOT of psychology going on here, and these are typically the kinds of things I show you when you order a Sales Copy Review -- www.kingofcopy.com/salescopyreview .

Why you use certain kinds of words in a certain place, or why you're positioning yourself this way and that, and where you use your words to achieve maximum effectiveness using minimum sales copy.

So, let's check out how our ad reads so far and you can see we're just breezing on through

Direct Sales VS Human Sandwich Signs?
Which is better to stick a college student out side of your business wearing a silly sandwich sign or sending out direct mail marketing pieces to all the residents within a 10-mile radius of your store? Sounds like a funny question indeed, and yet this was a question asked by a marketing student in a marketing class where I gave a speech.Okay, I said so tell me more about my business, what kind of a business is it and what is the daily traffic going buy? Is there a safe place for this human shield to stand away from bad drivers? What is the speed of the traffic out front? Are they whizzing by at 55 mph o

Now there is a LOT of psychology going on here, and these are typically the kinds of things I show you when you order a Sales Copy Review -- www.kingofcopy.com/salescopyreview .

Why you use certain kinds of words in a certain place, or why you're positioning yourself this way and that, and where you use your words to achieve maximum effectiveness using minimum sales copy.

So, let's check out how our ad reads so far and you can see we're just breezing on through

Maximize Income - 5 Ways to Earn While You Sleep and Maximize Your Income
How often have you said, “I wish I could earn more income.” Well, if wishes were fishes, we’d have some for dinner, so stop wishing and learn the Secret to Creating Wealth and Maximize your Income while you Sleep.1. Create Multiple Income StreamsGenerate wealth from your website by creating Residual Income Streams that Multiply with Viral Marketing. When you give something away, be sure it redirects traffic back to your website. Increase cash flow by giving more away.2. Increase Residual Income StreamsCreate multiple use products that you can offer to your customers, increasing their

se new customers of yours -- will work with you exclusively."

Now there is a LOT of psychology going on here, and these are typically the kinds of things I show you when you order a Sales Copy Review -- www.kingofcopy.com/salescopyreview .

Why you use certain kinds of words in a certain place, or why you're positioning yourself this way and that, and where you use your words to achieve maximum effectiveness using minimum sales copy.

So, let's check out how our ad reads so far and you can see we're just breezing on through here.

"If you are a highly motivated real estate agent with a burning desire to increase your commissions by AT LEAST $100,000 dollars in the next six months -- regardless of what level you're at now -- and if you're sick and tired of dealing with buyers and sellers who really aren't as sincere as you felt they were up-front... and you've had it "up to here" with people trying to whittle your commissions down to practically nothing... then this is the most exciting and important message you will ever read!

You see, an amazing new prospecting system has recently been developed that totally turns the tables on your sellers and buyers. Instead of worrying about where you're going to find your next seller, using this system... your sellers end up being the one's hoping they can find you!

It's true! Whether you're a rookie, and you've just passed your realtors licensing exam, or even if you've been at it for years, and you've already got a good "following", imagine how much better your business would be (and therefore, how much better your entire life would be), if... instead of having to look for your next "meal ticket", you had a turnkey system that automatically turned you into a prospect-attracting magnet!

Using this amazing new system, called "The Real Estate Buyers And Sellers Automatic Attraction System", you will never ever have to make even one single cold call, ever again... you can give up "hoping"... "praying" ... and yes, let's face it -- even "begging" for business... and every single prospect who calls you will not only be pre-disposed to working with you, but they will already be pre-qualified based on the kinds of clients you want to deal with, or the kinds of properties you specialize in working with. Plus, all you new customers will work with you exclusively."

Have a great weekend -- we'll wrap this ad up next week.

Hasta la vista, baby.

Now go sell something,

Craig Garber
http://www.KingOfCopy.com

P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html

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Lots of people can win the job offer. Unfortunately it turns out to have been the highlight of their time with the company. There is a lot more to working at your place of business than just doing your job.

This article is the story about how Hiroyuki Fukushima created a 2000 Percent Solution for his organisation. It clearly illustrates the powerful eight-step process.

More and more ethical and green companies are opening by the day. Google, Microsoft and Virgin have charitable foundations that give hundreds of millions of dollars/pounds away to developing countires. This article examines the growth in this area.

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