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Add You - Direct Mail Advertising: How I Made $47,325 in 30 Days by Mailing 2,200 Letters
Do you have piles of paper on your desk. Many do and don't know how to deal with them. They have no working system to deal with the day to day influx of paper, email, magazines and other information. Worse yet, after a while that pile on your desk gets moved to the top of the file cabinet. And the pile on the file cabinet gets moved to the window sill. Pretty soon you have piles of paper all over your office. Are you or someone you know in this situation?That's how my office used to look back in 1985 when I decided to stop this insanity and get control over my work life. It only took
Here are some tips to help you get your desired result from your direct mail advertising mail piece:
1. Personalize the mail piece
If possible disclose small pieces of personal information about your prospect to get their attention and build rapport.
Here are some examples of personalized text I use in my direct mail advertising campaigns:
"Based on your original loan with ABC Mortgage in the amount of $250,000 your new payment would be $924.05."
"Based on our calculations, this loan program
As you know, everyone loves to be appreciated, recognized, and acknowledged for the good deeds they do. The world has changed a lot and being considerate and having manners are becoming a thing of the past.Here's a mortgage marketing tip that can help your business so much, your head will spin:Write notes to people everyday and tell them simply "Thank You."There's no doubt about it...when you take the time to thank someone, you connect with them on a totally different level. All of a sudden, it becomes extremely personal and extremely private. To the recipient, it's rema
The following tips on creating a direct mail advertising campaign have been street-tested and will bring you huge returns in a short period of time.
In Fact, these tips enabled me to generate over $47,000 in mortgage commissions in less than 30 days!
Keep reading and I will share 3 key elements to creating an effective direct mail advertising campaign:
Key Element #1: The prospect list - Mail to a targeted list of prospects
Here are a couple of ways to find targeted prospect mailing lists in your niche:
Look in your industry trade publications. I found great list providers for my direct mail advertising campaigns in the back of Mortgage Originator Magazine - A popular mortgage industry publication.
Or, search Google.com for: your industry + "mailing lists". For example, I am a mortgage lender so my search would be: mortgage + "mailing lists" in Google.com.
By the way, when purchasing a prospect list for your direct mail advertising, be sure to get some kind of personal information about your prospect to use in your campaign.
Here is an example of personal information I use in my direct mail advertising campaigns:
* The prospect's current mortgage company
* The prospect's original loan amount
Key Element #2: The Envelope - How to get your letter opened
The envelope must entice your prospects into opening and reading the enclosed letter.
Here are some ideas for getting your envelope opened:
1. Insert a personalized "RE:" line above your prospect's name in a window envelope.
I found that the original lender's name works well in my campaigns:
RE: ABC Mortgage
John Doe
123 N Main St.
City, State Zip
---Bar Code---
2. Use this text with your return address in the upper left corner of the envelope:
Administrative Office
1234 South Broadway Pkwy.
City, State Zip
Confidential Information
Personal and Confidential
Key Element #3: The direct mail advertising mail piece - Get your desired result
The purpose of your direct mail advertising mail piece is to get your prospect to take a desired action. For me, that action is picking up the phone and calling me for a loan.
Here are some tips to help you get your desired result from your direct mail advertising mail piece:
1. Personalize the mail piece
If possible disclose small pieces of personal information about your prospect to get their attention and build rapport.
Here are some examples of personalized text I use in my direct mail advertising campaigns:
"Based on your original loan with ABC Mortgage in the amount of $250,000 your new payment would be $924.05."
"Based on our calculations, this loan program
Have you ever though it impossible to do what you love and get paid? I would enthusiastically tell you that it is indeed possible to find your labor of love and get paid for it! Through using the universal truths I learned from my research of those who had conquered great adversity and came out on top, I offer you the following formula: 6 Steps to the Job you Love1. Believe it. You must believe that the job you seek is actually possible for you to attain. It is absolutely necessary for you to be brutally honest with yourself. Belief is the concrete foundation from which all of our
Look in your industry trade publications. I found great list providers for my direct mail advertising campaigns in the back of Mortgage Originator Magazine - A popular mortgage industry publication.
Or, search Google.com for: your industry + "mailing lists". For example, I am a mortgage lender so my search would be: mortgage + "mailing lists" in Google.com.
By the way, when purchasing a prospect list for your direct mail advertising, be sure to get some kind of personal information about your prospect to use in your campaign.
Here is an example of personal information I use in my direct mail advertising campaigns:
* The prospect's current mortgage company
* The prospect's original loan amount
Key Element #2: The Envelope - How to get your letter opened
The envelope must entice your prospects into opening and reading the enclosed letter.
Here are some ideas for getting your envelope opened:
1. Insert a personalized "RE:" line above your prospect's name in a window envelope.
I found that the original lender's name works well in my campaigns:
RE: ABC Mortgage
John Doe
123 N Main St.
City, State Zip
---Bar Code---
2. Use this text with your return address in the upper left corner of the envelope:
Administrative Office
1234 South Broadway Pkwy.
City, State Zip
Confidential Information
Personal and Confidential
Key Element #3: The direct mail advertising mail piece - Get your desired result
The purpose of your direct mail advertising mail piece is to get your prospect to take a desired action. For me, that action is picking up the phone and calling me for a loan.
Here are some tips to help you get your desired result from your direct mail advertising mail piece:
1. Personalize the mail piece
If possible disclose small pieces of personal information about your prospect to get their attention and build rapport.
Here are some examples of personalized text I use in my direct mail advertising campaigns:
"Based on your original loan with ABC Mortgage in the amount of $250,000 your new payment would be $924.05."
"Based on our calculations, this loan program
The other type of business organization is the limited liability organization. These entities can take many forms. These forms are: (1) a limited liability partnership; (2) a limited liability company; (3) a limited liability limited partnership; and (4) a corporation. Note that there are various forms of corporations (such as an S-corporation, a close corporation, and a closely-held corporation), but these are conversations for another day.Like the unlimited liability entities, these limited liability entities have pros and cons. First, and most obviously, these limited liability
Here is an example of personal information I use in my direct mail advertising campaigns:
* The prospect's current mortgage company
* The prospect's original loan amount
Key Element #2: The Envelope - How to get your letter opened
The envelope must entice your prospects into opening and reading the enclosed letter.
Here are some ideas for getting your envelope opened:
1. Insert a personalized "RE:" line above your prospect's name in a window envelope.
I found that the original lender's name works well in my campaigns:
RE: ABC Mortgage
John Doe
123 N Main St.
City, State Zip
---Bar Code---
2. Use this text with your return address in the upper left corner of the envelope:
Administrative Office
1234 South Broadway Pkwy.
City, State Zip
Confidential Information
Personal and Confidential
Key Element #3: The direct mail advertising mail piece - Get your desired result
The purpose of your direct mail advertising mail piece is to get your prospect to take a desired action. For me, that action is picking up the phone and calling me for a loan.
Here are some tips to help you get your desired result from your direct mail advertising mail piece:
1. Personalize the mail piece
If possible disclose small pieces of personal information about your prospect to get their attention and build rapport.
Here are some examples of personalized text I use in my direct mail advertising campaigns:
"Based on your original loan with ABC Mortgage in the amount of $250,000 your new payment would be $924.05."
"Based on our calculations, this loan program
Online Communities are all over the Internet and attract lots of visitors which make them ideal for marketing. People participating in these communities share information about whatever they want under various topics. Some of these discussions get very heated while others go by nearly un-noticed. Spammers have made their mark in these communities by making many of these forums unbearable to legitimate marketers. Informational posts that are commercial in nature are often "Flamed" as being advertisements, solicitations, or even spam. This can easily discourage a new marketer, and possibly eve
RE: ABC Mortgage
John Doe
123 N Main St.
City, State Zip
---Bar Code---
2. Use this text with your return address in the upper left corner of the envelope:
Administrative Office
1234 South Broadway Pkwy.
City, State Zip
Confidential Information
Personal and Confidential
Key Element #3: The direct mail advertising mail piece - Get your desired result
The purpose of your direct mail advertising mail piece is to get your prospect to take a desired action. For me, that action is picking up the phone and calling me for a loan.
Here are some tips to help you get your desired result from your direct mail advertising mail piece:
1. Personalize the mail piece
If possible disclose small pieces of personal information about your prospect to get their attention and build rapport.
Here are some examples of personalized text I use in my direct mail advertising campaigns:
"Based on your original loan with ABC Mortgage in the amount of $250,000 your new payment would be $924.05."
"Based on our calculations, this loan program
There are several ways to work from home. Some of the more popular ways are affiliate programs, direct marketing and starting your own business. However it is also possible to find employers who hire people to work at home in various postions such as telemarketing, sales, teaching, freelance writing, etc. I have spent countless hours online searching for work at home jobs and even started a community to list the job leads I have found. (http://www.real-home-employment.com)You may wish you could start tomorrow, but honestly
Here are some tips to help you get your desired result from your direct mail advertising mail piece:
1. Personalize the mail piece
If possible disclose small pieces of personal information about your prospect to get their attention and build rapport.
Here are some examples of personalized text I use in my direct mail advertising campaigns:
"Based on your original loan with ABC Mortgage in the amount of $250,000 your new payment would be $924.05."
"Based on our calculations, this loan program may save you $32,841 in interest charges over the next 5 years and $197,046 over the life of your mortgage!"
2. Include a few "bio lines" under your signature. Tell them a little bit about who you are.
Here are the "bio lines" I use:
To your financial success,
My Signature
Hartley W. Pinn, Jr
Senior Mortgage Planner
10 Years Mortgage Experience
Licensed Financial Planner
Married with 3 children
3. Offer a Unique Selling Proposition (USP) in your mail piece
If you don't currently have a unique selling proposition for your direct mail advertising campaign - Find one. What makes you different from your competitors? What makes you better? Why should a prospect use you over a competitor? Answer these questions and you will have your unique selling proposition.
Here are some sample USP lines that work well in my direct mail advertising campaigns:
"No House Payment Until April 2006!!! Imagine what you could do by skipping your February and March house payments."
"Additionally, we specialize in loan programs with No Points. We can pay this customary closing cost because we are paid directly from the new lender."
4. The call to action
Ask them to take your desired action:
"Call now and ask for me personally so we can discuss your individual needs and goals."
"Be sure to visit www.YourWebsite.com to view this Free Video: "How to Get Paid For Refinancing". Discover how to use your mortgage loan as a tool to secure your financial future. It's the most informative site on the web!!"
Well, that's it! I wish you all the best with your next direct mail advertising campaign. The only thing left for you to decide is how much money you would like to make over the next 30 days? Mail more letters and you will generate more sales!
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