Add You - Business

Into The Limelight
To stand out in a cluttered world, become a recognized expertThere are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get noticed. To enjoy the greatest return on your marketing efforts, you need to rise above the crowd. You need an edge over the competition. In short, you need to become slightly famous by establishing an expert reputation.Not so long ago, expertise was equated with the number of years you were in bus

butions to right a wrong, change attitudes, eliminate a problem that keeps them awake nights, and help the downtrodden and underprivileged. When your donors pick up your newsletter, they are looking for stories that demonstrate that their gift is accomplishing their goals.

So make sure

The Fear Factor
I recently conducted a lil' survey asking my colleagues what were their biggest fears when thinking about starting a business or running their business. The following are the top three fears that resulted from my survey and some ways to combat them.1. Fear of Failure: But of course… the most obvious. Unfortunately, the reality is that 30-50% of start-ups fail for various reasons...not always because of poor sales. Actually, of every seven businesses that shut their doors, only one actually fails - that is, lea

Your donors read your donor newsletter to discover news about themselves. You are of secondary interest.

Like you, your donors and members read what interests them. They donate money to causes that interest them. They read about people that interest them. That’s why they support your organization—because you interest them. Your donors read your donor newsletter to learn what kind of difference they are making in the world, through your organization.

This is why the donor newsletters that generate the highest readership among donors and members—and attract the most gifts—are the ones that focus on the needs of donors and members and not the organization. They are donor-centered. A donor﷓centered newsletter inspires donors to act. It motivates them to give. And it encourages them to remain loyal.

This doesn’t mean that every newsletter story you write has to be about your donor. It simply means that you must make the donor the hero of every story possible. Here are some practical ways to do that.

Write stories that show recent gifts hard at work
Donors give to make a difference. They want their financial contributions to right a wrong, change attitudes, eliminate a problem that keeps them awake nights, and help the downtrodden and underprivileged. When your donors pick up your newsletter, they are looking for stories that demonstrate that their gift is accomplishing their goals.

So make sure

Getting the Budget and Approval You Need for Strategic Marketing
Here is a challenging, but all too common, situation that many nonprofit marketers experience when trying to develop a budget for their marketing plan:“My organization has been in existence since the 1960s, longer than any other environmental group in the state. But, like many other nonprofits, we have never been good at marketing ourselves, and therefore don't have the membership base that we should.As a result, we're beginning to lose our historical advantage. For example, our state Audubon Society is

organization—because you interest them. Your donors read your donor newsletter to learn what kind of difference they are making in the world, through your organization.

So make sure

Medical Billing - EA1 Record Fields 1 Through 13
Just when you thought you were done with claim data information with the end of the EA0 record review, we have more claim data to send with the EA1 record when doing medical billing of claims via electronic means using NSF 3.01 specifications. We're going to begin our review of the required fields for the EA1 record in this article.EA1 field 1, positions 1 - 3, is the record type and must be filled with EA1. If it is not, the claim will be denied. Also, this record must come immediately after the EA0 record

ifts—are the ones that focus on the needs of donors and members and not the organization. They are donor-centered. A donor﷓centered newsletter inspires donors to act. It motivates them to give. And it encourages them to remain loyal.

So make sure

Is Everyone Your Client?
As the famous joke goes, nothing in life is certain, but death and taxes. However, even though all of us have to pay taxes, I have never met a tax accountant who says that "everyone" is a client. Rather, tax accountants focus on different market niches. Some work with small businesses, some work with corporations, and some concentrate exclusively on high net worth clients.However, I have seen several people claim that everyone is their target market. Not so. I always tell my clients that three conditions have

you write has to be about your donor. It simply means that you must make the donor the hero of every story possible. Here are some practical ways to do that.

So make sure

Employment Opportunity - Finding the Perfect Job
The economy is rebuilding and employment opportunity is improving in almost all sectors both public and private. If you are in the job market either as a recent graduate or you are just ready for a career move, there is likely to be an employment opportunity out there for you. But, how do you find an employment opportunity? Where are all of the job listings for that perfect job? Or maybe you want to consider self employment. It is up to you. The employment opportunity is there, you just have to find it.T

So make sure your donor newsletter contains plenty of news stories that show donations at work. Show the link—explicitly or implicitly—between the donor support you received and the good you are accomplishing because of it.

Describe recent successes
Whenever possible, publish news stories that describe accomplishments that interest your donors. Some accomplishments (staff promotions, for example) will interest your staff or your board of directors more than they interest your supporters.

The closer the accomplishment is to the heart of your mission, the more likely your donors are to find the story appealing. Your challenge with each newsletter issue is to uncover these accomplishments. And if you can’t find any obvious ones, you need to turn mundane accomplishments into donor-centered accomplishments.

Inspire readers with your vision for the future
Would you vote for a political party that had no platform? Or invest your life savings in a public company that had no strategic five-year plan for improving profitability or increasing market share? Or send your children to a college that hadn’t changed its curriculum since the Int

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When writing web copy for the all-too-noisy World Wide Web, nothing is more powerful than simplicity. As a result, your web copy messages need to be clearly defined and concise.

In a Short Period of Time, New Outsourcing Wave Called On-demand Sourcing Will Be Here to Change the Way People Work and Force Companies to Revisit Their Corporate Strategy Yet Again. In fact, New Way of Doing Business in the Future Will Dictate Having No Permanent Employees other than Core Business Builders and Top Decision Makers in an Organization.

This article is based on the following book: Mind Your Own Business A Maverick’s Guide to Business, Leadership and Life Doubleday & Company, Inc., 2003 ISBN 0-385-50959-6 208 pages

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