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Add You - Direct Mail Marketing With Postcards: Got Stopping Power?
During the past 10 years I have had the good fortune to coach a number of good clients. About 17 percent of the individuals who have entrusted themselves to me have been Chief Executives or Main Board Directors of corporations with turnovers counted in the hundreds of millions.Coaching is like most other businesses in that the coach needs to keep learning and progressing in order to stay up with the game. One of the most valuable sources of knowledge is one’s clients.This is especially true when you are coaching people who
Each day in the news we see more and more people are living into their centurion years. It used to be real news when someone lived to be over 100 years old and yet it is now becoming more and more common. With lifelong longevity on the rise many people who are now 30 and 40 years old will most likely all live into their hundreds.As people living longer they will need to work longer in order to enjoy retirement without running out of money. It is therefore necessary to stop the mandatory retirement age of 60 at most jobs and exten
Tom arrives home from work, parks his car in his driveway, and walks to his mailbox. It’s cold out, so he hustles. He reaches inside, pulls out the day’s deliveries, and then hurries inside the house.
After greeting his family, he begins to sort through the mail. Tom’s a busy guy and doesn’t like clutter, so he doesn’t need much of a reason to throw mail in the trash. In fact, without realizing it, Tom has developed an effective
Recently, I have noticed some of my radio habits when driving in my car. When I'm listening to music I tend to switch radio stations whenever a commercial comes on. When I’m listening to talk radio I tend to leave the dial as is whether I’m listening to a talk show or whether a commercial is playing.I've been thinking about why this is the case and if other radio listeners have the same tendencies as I do. Here is what I think: When I’m in the mood for music, I want to hear music; I don't want to listen to radio advertisements. Wh
After greeting his family, he begins to sort through the mail. Tom’s a busy guy and doesn’t like clutter, so he doesn’t need much of a reason to throw mail in the trash. In fact, without realizing it, Tom has developed an effective
Based on recent litigation storm clouds, business owners planning exit strategies better batten down their legal hatches.As a small business owner, your company most likely represents a significant portion of your net worth. That’s why it’s crucial not to let litigation wash it away when the time comes to convert your years of hard work into cash.Selling a business involves substantial amounts of money and a wide range of issues including warranties and representations, disclosures and contractual obligations. Consequentl
After greeting his family, he begins to sort through the mail. Tom’s a busy guy and doesn’t like clutter, so he doesn’t need much of a reason to throw mail in the trash. In fact, without realizing it, Tom has developed an effective
How many of us consider the effect colour has on our prospective customers’ etc?Do you know what subliminal messages you are sending out with each colour you use?The effect of colour is immediate and if used wrongly can destroy the image you are trying to project.To project a sense of a solid, stable, trustworthy and powerful company use Royal Blue, think how government departments use Royal Blue on its logos & letterheads giving an impression of honour and power. Team it with red to add a hint of danger and exciteme
Do you think that dropping out of college to start a business is a risk? Are you a risk taker? Would you drop out of college to start a business? Bill Gates did. He dropped out of Harvard to start Microsoft, which became one of the most innovative companies ever. He's like many self-made billionaires and entrepreneurs; he is a risk-taker and an innovator (actually, that also describes many self-made millionaires).Risk tolerance and innovation are just two of the personality characteristics of self-made billionaires. Here are more:
1. Sort through the mail once.
2. Throw away anything that’s not immediately important or worth keeping.
3. Sort through the mail again.
4. Begin opening whatever is left, in order of importance.
Like many working Americans, Tom is "time-starved." He can never find enough hours in the day to do the things he
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