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Add You - How to Create a 66% Chance to Increase Your Direct Mail Response Rate?
Do you love, love, love to drive? If so, you may be interested in a career as a professional driver. The list includes quite a few opportunities and as long as you meet the requirements, e.g., have an excellent driving record, current license and pass any required testing, you’d be a good
And if you get real lucky and send letter C, you’ll receive 40 responses.
Thus for 2 out 3, or 66% of the cases, your response rate will be LOWER than what you'll achieve by first testing all three letters on separate 10% samples.
And that’s why I claim that testing the three different versions of your sales copy on three 10% samples
When choosing an automated parking system it makes sense to assess your needs and budget to make sure that you can get something that is truly compatible and will have a fair return on investment, otherwise it does not make much sense. Perhaps you have seen the double stacker lifts where
Testing, Testing, and Testing…
But how do you test a direct sales or a fundraiser letter?
This is how I’d do it:
Have at least three different versions of the same letter and mail each to 10% of your total sample.
Then select the letter that has the maximum response rate and mail it to the remaining 70% of your list.
Doing so would give you a 66% chance of increasing your response rate.
How? Let me explain.
Let’s assume that you have A, B, and C versions of your basic letter.
You mail each to 10% of your mailing list and you receive 1%, 2% and 4% response, respectively.
If we assume that your total “sample population” consists of 1,000 names, this means you receive 1, 2 and 4 responses from each of your 10% mailings.
I’d take the letter which rang up a 4% return rate (Letter C) and mail it to the remaining 700 addresses, for 28 responses.
That would give you a total of 1 + 2 + 4 + 28 = 35 responses, yielding an overall response rate of 3.5%.
Now, let’s see what would happen if you send any of these letters randomly to all of your list without testing it first.
If you send letter A, you’ll receive 10 responses.
If you send letter B, you’ll receive 20 responses.
And if you get real lucky and send letter C, you’ll receive 40 responses.
Thus for 2 out 3, or 66% of the cases, your response rate will be LOWER than what you'll achieve by first testing all three letters on separate 10% samples.
And that’s why I claim that testing the three different versions of your sales copy on three 10% samples w
What if your financial coordinator (FC) never had to deal with slow-paying patients again? Cash flow would be healthy and consistent, you would have plenty of money to invest in your business, and you would lower her stress level and yours. Would you be interested in a way to make this ha
Then select the letter that has the maximum response rate and mail it to the remaining 70% of your list.
Doing so would give you a 66% chance of increasing your response rate.
How? Let me explain.
Let’s assume that you have A, B, and C versions of your basic letter.
You mail each to 10% of your mailing list and you receive 1%, 2% and 4% response, respectively.
If we assume that your total “sample population” consists of 1,000 names, this means you receive 1, 2 and 4 responses from each of your 10% mailings.
I’d take the letter which rang up a 4% return rate (Letter C) and mail it to the remaining 700 addresses, for 28 responses.
That would give you a total of 1 + 2 + 4 + 28 = 35 responses, yielding an overall response rate of 3.5%.
Now, let’s see what would happen if you send any of these letters randomly to all of your list without testing it first.
If you send letter A, you’ll receive 10 responses.
If you send letter B, you’ll receive 20 responses.
And if you get real lucky and send letter C, you’ll receive 40 responses.
Thus for 2 out 3, or 66% of the cases, your response rate will be LOWER than what you'll achieve by first testing all three letters on separate 10% samples.
And that’s why I claim that testing the three different versions of your sales copy on three 10% samples
The Reality is that envelope stuffing from home has been around for a while and with the raise of the internet this kind of opportunity is getting more exposure and for most people looking for an easy exit to earn money, is very appealing the offer of working from home just a few hours st
If we assume that your total “sample population” consists of 1,000 names, this means you receive 1, 2 and 4 responses from each of your 10% mailings.
I’d take the letter which rang up a 4% return rate (Letter C) and mail it to the remaining 700 addresses, for 28 responses.
That would give you a total of 1 + 2 + 4 + 28 = 35 responses, yielding an overall response rate of 3.5%.
Now, let’s see what would happen if you send any of these letters randomly to all of your list without testing it first.
If you send letter A, you’ll receive 10 responses.
If you send letter B, you’ll receive 20 responses.
And if you get real lucky and send letter C, you’ll receive 40 responses.
Thus for 2 out 3, or 66% of the cases, your response rate will be LOWER than what you'll achieve by first testing all three letters on separate 10% samples.
And that’s why I claim that testing the three different versions of your sales copy on three 10% samples
Many folks know that there is a shortage of auto mechanics, because they have to wait to get their cars worked on. Everyone who works in the Auto Industry knows all too well the problems this is causing. But it is not just in Auto Maintenance, as there are shortages in Aviation, Heavy Equ
That would give you a total of 1 + 2 + 4 + 28 = 35 responses, yielding an overall response rate of 3.5%.
Now, let’s see what would happen if you send any of these letters randomly to all of your list without testing it first.
If you send letter A, you’ll receive 10 responses.
If you send letter B, you’ll receive 20 responses.
And if you get real lucky and send letter C, you’ll receive 40 responses.
Thus for 2 out 3, or 66% of the cases, your response rate will be LOWER than what you'll achieve by first testing all three letters on separate 10% samples.
And that’s why I claim that testing the three different versions of your sales copy on three 10% samples
Business globalization, combined with the relentless change of new technology, continues to challenge our ability to adequately manage enterprise computing activities. Past efforts used to control the various aspects of system integration are no longer effective in today’s diverse and com
And if you get real lucky and send letter C, you’ll receive 40 responses.
Thus for 2 out 3, or 66% of the cases, your response rate will be LOWER than what you'll achieve by first testing all three letters on separate 10% samples.
And that’s why I claim that testing the three different versions of your sales copy on three 10% samples would mean a 66% chance of increasing your response rate over the no-test case.
The testing imperative becomes all the more important as more companies are marketing ever more specialized products to smaller niche segments of the population.
Test, re-test, and prosper.
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(385 words, Copyright May 2006 Ugur Akinci)
by Ugur Akinci, Ph.D.
Creative Copywriter and Technical Communicator
writer111@gmail.com
www.writer111.com
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