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Add You - To Communicate with Impact , Talk to an Ignoramus
Imagine that for the past year you have been negotiating a huge deal with an overseas firm. On the day the deal will be finalized, your company’s big brass troops to the conference room. You are tickled pink that the deal will be completed using the teleconferencing service provider you just chose for the company. What's more, you saved a few bucks by picking a brand new
I am a reasonably bright person (thought I'd better say that myself, rather than wait for someone else to suggest it), but when it comes to stamp collecting, feng shui, or the varieties of warbler, I am definitely an ignoramus. I couldn't tell you a thing about them.
The next time you're trying to fix marketing or user materials that your customers can't understand, a newsletter
Whenever we throw something away, whether in the garbage can, the compost, or the recycling, it can smell terrible. Rotting organic matter smells especially badly. But it can also become rich compost for fertilizing the garden. The fragrant rose and the stinking garbage are two sides of the same existence. Without one, the other cannot be. Everything becomes a part of th
When you're promoting new products, processes, services, or best practices, does it take forever to "turn everyone around"? Do customers have trouble getting the most out of your products and services? Do employees have trouble helping your prospects and customers reap the benefits of what you offer?
Maybe you -- or the experts who are helping you, whether internal or external -- are too smart!
Sometimes we know too much about what we want to say to remember what questions we had when the subject was new.
- A fluent speaker of another language may be a poor teacher, because s/he can't understand why beginners don't "get" a language that seems so simple and natural.
- Maybe you've had a math teacher who obviously understood very complex ideas, but couldn't present them in ways you understood.
- Are your doctor and your insurance agent only good at talking to people who already know what they're talking about?
The solution? Sit down and have a nice chat with an ignoramus to find your way to a more efficient and effective approach.
Now, remember, an ignoramus is someone who is ignorant, who "doesn't know", not someone who is stupid. That person just doesn't know anything about your topic.
I am a reasonably bright person (thought I'd better say that myself, rather than wait for someone else to suggest it), but when it comes to stamp collecting, feng shui, or the varieties of warbler, I am definitely an ignoramus. I couldn't tell you a thing about them.
The next time you're trying to fix marketing or user materials that your customers can't understand, a newsletter
Have you ever been to a town or place when there is a huge sporting event happening, and have you noticed the lack of parking available? Well, what if you lived near one of those sporting events, or in the heart of the business district, even near shopping areas that don’t have enough parking available? If so, then did you know that you can make money from renting out
Maybe you -- or the experts who are helping you, whether internal or external -- are too smart!
Sometimes we know too much about what we want to say to remember what questions we had when the subject was new.
- A fluent speaker of another language may be a poor teacher, because s/he can't understand why beginners don't "get" a language that seems so simple and natural.
- Maybe you've had a math teacher who obviously understood very complex ideas, but couldn't present them in ways you understood.
- Are your doctor and your insurance agent only good at talking to people who already know what they're talking about?
The solution? Sit down and have a nice chat with an ignoramus to find your way to a more efficient and effective approach.
Now, remember, an ignoramus is someone who is ignorant, who "doesn't know", not someone who is stupid. That person just doesn't know anything about your topic.
I am a reasonably bright person (thought I'd better say that myself, rather than wait for someone else to suggest it), but when it comes to stamp collecting, feng shui, or the varieties of warbler, I am definitely an ignoramus. I couldn't tell you a thing about them.
The next time you're trying to fix marketing or user materials that your customers can't understand, a newsletter
Do you know of someone who has recently lost a loved one? If so, you may be interested in sending a sympathy gift. When it comes to sympathy gifts, especially concerning the loss of a loved one, there are many individuals who choose to send flowers. While flowers are nice, you may actually want to think about sending a sympathy gift basket.When it comes to sendin
The solution? Sit down and have a nice chat with an ignoramus to find your way to a more efficient and effective approach.
Now, remember, an ignoramus is someone who is ignorant, who "doesn't know", not someone who is stupid. That person just doesn't know anything about your topic.
I am a reasonably bright person (thought I'd better say that myself, rather than wait for someone else to suggest it), but when it comes to stamp collecting, feng shui, or the varieties of warbler, I am definitely an ignoramus. I couldn't tell you a thing about them.
The next time you're trying to fix marketing or user materials that your customers can't understand, a newsletter
Jewels are the woman's best keep desires, the urge to look beautiful and exquisite is every woman’s dream right from the age when she puts her steps to adolescence. Each and every phase of her life is shared and lived with the ornaments. Doesn't matter which taste and design she chooses starting from simple, stylist to overly gracious shimmering, Jewelry is every girls f
The solution? Sit down and have a nice chat with an ignoramus to find your way to a more efficient and effective approach.
Now, remember, an ignoramus is someone who is ignorant, who "doesn't know", not someone who is stupid. That person just doesn't know anything about your topic.
I am a reasonably bright person (thought I'd better say that myself, rather than wait for someone else to suggest it), but when it comes to stamp collecting, feng shui, or the varieties of warbler, I am definitely an ignoramus. I couldn't tell you a thing about them.
The next time you're trying to fix marketing or user materials that your customers can't understand, a newsletter
You’ve come up with a name for your business, and you’ve laid out a business plan. Now, its time to put together your home office. Many people just starting out spend too much money on their office equipment. A good home office is not only cost effective, it’s space saving.The first piece of office equipment you will need, no matter what home business you may b
I am a reasonably bright person (thought I'd better say that myself, rather than wait for someone else to suggest it), but when it comes to stamp collecting, feng shui, or the varieties of warbler, I am definitely an ignoramus. I couldn't tell you a thing about them.
The next time you're trying to fix marketing or user materials that your customers can't understand, a newsletter than no one reads, training that no one uses, or policy announcements that no one listens to, find someone who knows very little about what you are trying to say. This could be someone in another division of the company, or a friend or family member outside of work.
Or it could be individuals you hire, on a project basis, because they are professionals at taking the outside view, of being advocates for the bright, interested, but ignorant people you're trying to reach.
And then work with your ignoramus to tell your story, encouraging every possible question, no matter how small or stupid it seems.
Your develop communications to get people to embrace new ideas and methods, and they in turn help others adopt them. Preaching to the choir in a secret language won't get you there.
But a few "dumb" questions from someone who has no idea what you're talking about could just do the trick!
(c) Copyright 2007 Will Kenny/Best Training Practices
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