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  • Add You - The Bluetooth Marketing: A New Trend In The Direct Proximity Marketing

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    A new trend appears in the mobile marketing since the beginning of 2006 : The Bluetooth marketing, or proximity marketing.

    This new tool works as a direct marketing channel to end users mobile phones. The first generation of these tools established a connection with the Bluetooth enabled phones (activated and set to visible) which are within 20 meters from a dedicated hotspot. A question appears on the screen of the phone in the form 'Do you accept content fro

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    This new tool works as a direct marketing channel to end users mobile phones. The first generation of these tools established a connection with the Bluetooth enabled phones (activated and set to visible) which are within 20 meters from a dedicated hotspot. A question appears on the screen of the phone in the form 'Do you accept content fro

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    ers mobile phones. The first generation of these tools established a connection with the Bluetooth enabled phones (activated and set to visible) which are within 20 meters from a dedicated hotspot. A question appears on the screen of the phone in the form 'Do you accept content fro
    Coupons, Maps and Other Advertising Rip-Offs
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    ooth enabled phones (activated and set to visible) which are within 20 meters from a dedicated hotspot. A question appears on the screen of the phone in the form 'Do you accept content fro
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    hotspot. A question appears on the screen of the phone in the form 'Do you accept content from Alterwave ? Yes / No', where Alterwave is the name of the company willing to advertise. If the user presses Yes, the download proceeds at a speed of typ. 50kB/sec over Bluetooth. The data transfer is 100% free. A video of 500 kB would be sent in about 10 seconds.

    If the user presses No, the popup disappears from the screen, and if the users does not press either key

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