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Add You - Real Estate Marketing Postcards - 3 Powerful Strategies
In today’s constantly changing job market more and more well educated people with a wealth of experience are being laid off. Many of them try to find other jobs but with little or no success. Because of this many people are deciding to parlay their experience and know-how into a small consulting practice.It sounds, easy, fun and exciting. You would be your own boss, making all the decisions. You would go wherever you wanted, whenever you choose. You would pick your clients and get paid handsomely for your expertise and interperso
A lot of people starting a home based business fail because they do not know how to market online, or they blow all their money trying to do pay per click or some other type of marketing. When I first started working online I did not pay for any of my traffic. All of my traffic was completely free. I relied on what is called article marketing.Article marketing did not cost me a penny, and it worked very well. It helped increase my sales in a matter of a few days. Now I tell all of my members to start out by writing
Most of these postcards fell into one of two categories -- average and mediocre, or unique and powerful. Oddly enough it was usually one or the other, with not much middle ground in between.
Most of these postcards (perhaps 70% or more) followed the exact same formula, a photo of the agent with a message to the effect of: "Call me if you're thinking about selling your home." These were the average and mediocre bunch, and they were nearly exact replicas of each other without much of an offer or motivator.
But every once in a while, I would see the "other" kind of real estate agent postcard. Once in a while, I would see original, well-thought-out and powerful strategies that made me sit up and take no
Because no longer is the Marketing message, "We want your money". To day the Marketing message has to be "We want your opinions".Because the moment you put that into real practice you can have everything you've always wanted, sales, customer relationships and also Brand loyalty.And the next time you hear those words "Let's research it" remember that research works against the very thing you desperately need in your Marketing efforts, creativity and risk taking, both crucially necessary to the successful development of you
Most of these postcards (perhaps 70% or more) followed the exact same formula, a photo of the agent with a message to the effect of: "Call me if you're thinking about selling your home." These were the average and mediocre bunch, and they were nearly exact replicas of each other without much of an offer or motivator.
But every once in a while, I would see the "other" kind of real estate agent postcard. Once in a while, I would see original, well-thought-out and powerful strategies that made me sit up and take no
There are many coating businesses in the market today, but have you ever asked yourself how one gets into this line of work? How they are formed or what prompts someone or some entrepreneur to go out and start a business to fill this niche? Well this is an interesting case study that shows how we became interested in this industry from a sub market of the coating business; Spray in Bed Liners. Our company is in the auto detailing business, www.detailguys.com and we often service auto dealerships. Our customers need service for spray in
But every once in a while, I would see the "other" kind of real estate agent postcard. Once in a while, I would see original, well-thought-out and powerful strategies that made me sit up and take no
Most club owners know that the best marketing tool is good buzz, or word-of-mouth, and that bad word-of-mouth can quickly sink a club. Increasingly, word-of-mouth means discussions in chat rooms, postings on Internet forums, and reviews posted on rating websites. Studies show that the Internet is now the number one source of consumer information – ahead of newspapers, TV, and even friends. In other words, when people think about trying a new club, they first do a web search to see what they can find.You may already be using t
But every once in a while, I would see the "other" kind of real estate agent postcard. Once in a while, I would see original, well-thought-out and powerful strategies that made me sit up and take no
Have you learnt a new skill or improved upon your existing skill in the last six months to one year?According to the world acclaimed management guru and Writer Professor Peter Drucker - "The only skill that will be important in the 21st century is the skill of learning news skills. Everything else will become obsolete over time."It has often been said that: "whatever got you to where you are today is not enough to keep you there."The trust is that we now live in a well-informed economy where your skills, knowledge a
So what were some of these unique and powerful strategies? Here are the top three that still come to mind:
Powerful Postcard Strategies
1. The "How Many Sold, How Fast" Strategy
I've seen many postcards where the agent said, "I can sell your home fast." And while that may have been true in some cases, the language was overused and therefore diluted.
Then I saw a version where the agent let the numbers, pictures and clients do all of the talking. On the front of the postcard there were four house photos, one in e
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