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Add You - Spot Potential Direct Mail Donors Using the 3 Cs of Fundraising Acquisition Letters
In its simplest definition, a system is nothing more than an organized, planned, and predictable way of doing things.For example when we talk about "marketing systems" we don't mean a single piece of advertising or even several pieces. A marketing system is all of your ma
An ideal new direct mail donor will be able to give, have a strong connection with your organization, and feel committed to supporting you. Some potential donors have the capacity to give but don’t know you. Others know you but are not committed.
There has been much written about the life and death of Ken Lay since he passed away earlier this week. I have long made it a point not to sit in judgment of others as it is very difficult to properly connect the dots from afar. It is my belief that there are indeed at least two
Capacity
The most important measure is a potential donor’s capacity to give. Some development officers trip here, concentrating their energy on wealthy donors. But in direct mail fundraising, the majority of gifts are small. Donors don’t have to be wealthy, just willing. That’s the beauty of appealing for funds through the mail.
So look for people who are able to give the size of gift you want. Some apparently wealthy people have zero disposable income. And some apparently poor people (and some actually poor people) have disposable income. So the first criteria to look for is not how much money a potential donor has, but whether the person is able to give away what they have, preferably to you, of course.
Connection
The second criteria to look for in potential donors is their level of connection with your organization. Every potential donor fits in here somewhere on a scale of 1 to 10. At the high end you have the nice folks who sit on your board of directors. They are 10s. At the other end of the scale you have the strangers who know nothing about who you are or what you do or who you help or where you operate. They are 1s. In the middle you have clients (the people you serve), volunteers and vendors.
Commitment
Finally, you measure all potential supporters by their level of commitment to your cause. You can measure commitment by the amount of money that potential donors give to similar organizations. Or the length of time they have supported similar initiatives. Or the frequency of their donations (assuming you can discover such things). Or their level or length of volunteer service.
An ideal new direct mail donor will be able to give, have a strong connection with your organization, and feel committed to supporting you. Some potential donors have the capacity to give but don’t know you. Others know you but are not committed.
While there is no magic formula that every franchisor seeks, there are some key characteristics that are necessary for success. Many franchisors look for the following in franchisee candidates: People Skills- are you a people person? Can you manage and work with o
So look for people who are able to give the size of gift you want. Some apparently wealthy people have zero disposable income. And some apparently poor people (and some actually poor people) have disposable income. So the first criteria to look for is not how much money a potential donor has, but whether the person is able to give away what they have, preferably to you, of course.
Connection
The second criteria to look for in potential donors is their level of connection with your organization. Every potential donor fits in here somewhere on a scale of 1 to 10. At the high end you have the nice folks who sit on your board of directors. They are 10s. At the other end of the scale you have the strangers who know nothing about who you are or what you do or who you help or where you operate. They are 1s. In the middle you have clients (the people you serve), volunteers and vendors.
Commitment
Finally, you measure all potential supporters by their level of commitment to your cause. You can measure commitment by the amount of money that potential donors give to similar organizations. Or the length of time they have supported similar initiatives. Or the frequency of their donations (assuming you can discover such things). Or their level or length of volunteer service.
An ideal new direct mail donor will be able to give, have a strong connection with your organization, and feel committed to supporting you. Some potential donors have the capacity to give but don’t know you. Others know you but are not committed.
1. Attitude. In a sea of thousands of people all trying to get noticed, you have NO choice but to be unforgettable and remarkable. So you better begin with the attitude of approachability. That you’re going to stick yourself out there.2. Detach from outcomes.
Connection
The second criteria to look for in potential donors is their level of connection with your organization. Every potential donor fits in here somewhere on a scale of 1 to 10. At the high end you have the nice folks who sit on your board of directors. They are 10s. At the other end of the scale you have the strangers who know nothing about who you are or what you do or who you help or where you operate. They are 1s. In the middle you have clients (the people you serve), volunteers and vendors.
Commitment
Finally, you measure all potential supporters by their level of commitment to your cause. You can measure commitment by the amount of money that potential donors give to similar organizations. Or the length of time they have supported similar initiatives. Or the frequency of their donations (assuming you can discover such things). Or their level or length of volunteer service.
An ideal new direct mail donor will be able to give, have a strong connection with your organization, and feel committed to supporting you. Some potential donors have the capacity to give but don’t know you. Others know you but are not committed.
The industry standard for mobile washing is completing the car and removing the dirt so it is clean as promised to the customer. Some would say this is not a standard but rather the minimum required. The environmental standards for run off are simple in that no used wash water
Commitment
Finally, you measure all potential supporters by their level of commitment to your cause. You can measure commitment by the amount of money that potential donors give to similar organizations. Or the length of time they have supported similar initiatives. Or the frequency of their donations (assuming you can discover such things). Or their level or length of volunteer service.
An ideal new direct mail donor will be able to give, have a strong connection with your organization, and feel committed to supporting you. Some potential donors have the capacity to give but don’t know you. Others know you but are not committed.
When healing professionals market their practice, they often attempt to cover all bases by trying to appeal to all types of people with all sorts of problems. Often this stems from a fear that if you don’t attract everyone you won’t fill your private practice.While there
An ideal new direct mail donor will be able to give, have a strong connection with your organization, and feel committed to supporting you. Some potential donors have the capacity to give but don’t know you. Others know you but are not committed. Whenever you can find people who meet all three criteria, you will be blessed. And so will they.
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