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  • Add You - Direct Mail and Snail Mail...The Pony Express Still Works

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    uld feature a photo chosen for its sales potential. Very often, your direct mail campaign will pay for itself through multiple sales of this featured photo.

    [] Making a mailing list of contacts that

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    Don’t put it out to pasture just yet. Contacting your photobuyers periodically with your own direct mail campaign continues to be an effective method to keep your name and photography in front of your clients is to contact. Postcards, sell sheets, calendars, and posters all can be used to advantage.

    In planning your direct mail marketing to photobuyers, you might want to consider the following important tips. They can help make your direct marketing efforts result in greater response.

    [] By using U.S. Postal Mail (as opposed to e-mail) to contact your photobuyer prospects, you can include a Business Response Card (BRC), to give you feed-back information, gauge effectiveness, make sales, and transform prospects into ongoing sales leads.

    [] Your post card, sell sheet, calendar or poster should feature a photo chosen for its sales potential. Very often, your direct mail campaign will pay for itself through multiple sales of this featured photo.

    [] Making a mailing list of contacts that

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    ents is to contact. Postcards, sell sheets, calendars, and posters all can be used to advantage.

    In planning your direct mail marketing to photobuyers, you might want to consider the following important tips. They can help make your direct marketing efforts result in greater response.

    [] By using U.S. Postal Mail (as opposed to e-mail) to contact your photobuyer prospects, you can include a Business Response Card (BRC), to give you feed-back information, gauge effectiveness, make sales, and transform prospects into ongoing sales leads.

    [] Your post card, sell sheet, calendar or poster should feature a photo chosen for its sales potential. Very often, your direct mail campaign will pay for itself through multiple sales of this featured photo.

    [] Making a mailing list of contacts that

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    tant tips. They can help make your direct marketing efforts result in greater response.

    [] By using U.S. Postal Mail (as opposed to e-mail) to contact your photobuyer prospects, you can include a Business Response Card (BRC), to give you feed-back information, gauge effectiveness, make sales, and transform prospects into ongoing sales leads.

    [] Your post card, sell sheet, calendar or poster should feature a photo chosen for its sales potential. Very often, your direct mail campaign will pay for itself through multiple sales of this featured photo.

    [] Making a mailing list of contacts that

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    siness Response Card (BRC), to give you feed-back information, gauge effectiveness, make sales, and transform prospects into ongoing sales leads.

    [] Your post card, sell sheet, calendar or poster should feature a photo chosen for its sales potential. Very often, your direct mail campaign will pay for itself through multiple sales of this featured photo.

    [] Making a mailing list of contacts that

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    uld feature a photo chosen for its sales potential. Very often, your direct mail campaign will pay for itself through multiple sales of this featured photo.

    [] Making a mailing list of contacts that are targeted to your specialty area or areas (rather than broad-siding), improves response quality and reduces the unit cost.

    [] Tailor your message and photo illustrations to your specialty audience.

    [] Repeat mailings every three to four months to the same list will increase response dramatically. If you use first class postage, you’ll be able to keep your list “clean” because the post office will return “undeliverables.”

    [] Follow-up telemarketing to your photo clients will increase your market awareness and bring your portfolio requests.

    [] If you're engineering an elaborate and expensive mailing, it should go to a tightly targeted group of high-level photobuyers.

    [] Its O.K. to explore new, potential photobuyers, to "test-the-waters," but such mailings should be simpler, le

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