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Add You - Real Estate Postcard Q&A: How Much Response Will I Get?
It only happened on Mondays. Sometimes I escaped the unpleasant ritual. But, more often than not, right before boarding I threw up in the ladies room of t
In direct mail marketing in general, the average response rates is often said to be around 4% of total. That means a mailing to 1,000 people would—on average—yield about 40 responses.
For real estate agents, 40 qualified leads can produ
Recently a Think Tank questioned the steel used in the giant Chinese Dam Project. The massive project is clearly the largest in the World and a bold step for China. Yet some feel too many corners were cut and not enough new techn
This following question came from a Q&A survey I sent to more than 3,000 real estate agents. The survey pertained to real estate postcard marketing. From hundreds of responses, I compiled a list of the most commonly asked questions. This is one of those questions.
Question:
What can I expect for rate of return?
Answer:
The rate of return (referred to as the "response rate") will largely depend on the value of your message and offer.
In postcard marketing, the strength of your offer is directly proportionate to the strength of your response. A strong offer will help you break through the sea of information your prospects face each day. You have to hit them with something so remarkable that they stop what they're doing and say, "Wow! Hey honey, come check this out..."
I always advise people to start with a remarkable message and offer, and then move on to the postcard mailing. All too often, real estate agents put the cart ahead of the horse by sending postcards before they have anything to say. This is backwards, and it usually leads to disappointing response rates.
In direct mail marketing in general, the average response rates is often said to be around 4% of total. That means a mailing to 1,000 people would—on average—yield about 40 responses.
For real estate agents, 40 qualified leads can produ
We can all tell stories about the associate, customer, or vendor from hell. Those stories make for great cocktail conversations. Many years ago when I first began work as a manager of a retail store, I had an employee who was t
Question:
What can I expect for rate of return?
Answer:
The rate of return (referred to as the "response rate") will largely depend on the value of your message and offer.
In postcard marketing, the strength of your offer is directly proportionate to the strength of your response. A strong offer will help you break through the sea of information your prospects face each day. You have to hit them with something so remarkable that they stop what they're doing and say, "Wow! Hey honey, come check this out..."
I always advise people to start with a remarkable message and offer, and then move on to the postcard mailing. All too often, real estate agents put the cart ahead of the horse by sending postcards before they have anything to say. This is backwards, and it usually leads to disappointing response rates.
In direct mail marketing in general, the average response rates is often said to be around 4% of total. That means a mailing to 1,000 people would—on average—yield about 40 responses.
For real estate agents, 40 qualified leads can produ
As with any print material, brochures are made to attract more people to venture into your business establishment. Brochures are utilized and designed to do just this. It also duals in purpose, one of which is to inform your targ
I always advise people to start with a remarkable message and offer, and then move on to the postcard mailing. All too often, real estate agents put the cart ahead of the horse by sending postcards before they have anything to say. This is backwards, and it usually leads to disappointing response rates.
In direct mail marketing in general, the average response rates is often said to be around 4% of total. That means a mailing to 1,000 people would—on average—yield about 40 responses.
For real estate agents, 40 qualified leads can produ
When should you resign from a job?Certainly, when you get a new job and are currently employed by someone else, you need to figure out when to deliver the news to your boss that you have a new job and are resigning.
I always advise people to start with a remarkable message and offer, and then move on to the postcard mailing. All too often, real estate agents put the cart ahead of the horse by sending postcards before they have anything to say. This is backwards, and it usually leads to disappointing response rates.
In direct mail marketing in general, the average response rates is often said to be around 4% of total. That means a mailing to 1,000 people would—on average—yield about 40 responses.
For real estate agents, 40 qualified leads can produ
At her latest Advanced Sales Training course, Monique has been given very clear messages. Things need to change! She has been with this pharmaceutical company for almost five years during which she has worked as a medical represe
In direct mail marketing in general, the average response rates is often said to be around 4% of total. That means a mailing to 1,000 people would—on average—yield about 40 responses.
For real estate agents, 40 qualified leads can produce a lot of business. But here's a key point to remember. Above-average postcards will yield more responses than average, and the opposite is true for below-average postcards. So before sending a single postcard, you should focus on building a great offer, message, design, etc.
* Copyright 2007, Brandon Cornett. You may republish this article online if you retain the author's byline and the active hyperlinks below.
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