Add You - Business

Knowledge Management
One of great challenges for any business is to learn to efficiently and cost effectively leverage knowledge on an enterprise wide basis. We have all heard the saying that “knowledge is power”…we’ve all also heard the refinement of that saying which states that “the application of knowledge is power”. I prefer to take it on

pedia that discuss the disease in detail, and the page for the US Government site that does the same.

Here are some of the keywords that appear in the page titles and descriptions for the first two pages of Google hits:

Alzheimer’s disease
treatment
symptoms
tests/diagnosis
causes/risk factors
support and advocacy
dementia

If you want to sell me a book about Alzheimer’s through the mail, put

Architect: Translating Visions Into Workable Spaces
You can see him sitting hours on end at his drafting table, his drawing lights on, gesticulating, talking to himself translating the images that the client conveyed into tangible and workable designs.Architects are planners and builders. Their craft takes into consideration the availability of materials, principles

You can lose a direct mail sale quicker than you think.

So your primary goal at the start of your sales letter is to demonstrate relevance. You must prove, and quickly, that what you have to say is relevant to your reader. That’s why I recommend you write your copy as though it’s appearing on page one of a Google search results page.

Your customers think in terms of problems, not products. That’s why a teenager doesn’t boot up Google and type “Accutane.” She types “acne” or “acne medication” or “acne treatment.” So think of the keywords that a buyer types into Google when looking for information about the problem that your product or service solves.

Your sales letter needs to have those keyword phrases, not the brand name of your product, at the top of your letter. You don’t demonstrate relevance by promoting your brand. You demonstrate relevance by showing prospects that you understand their problem. And you do that by talking about their problem in the same language that they use.

How do you know which keywords to us in your sales letter to hook your readers? Visit Google. Type in the top keywords associated with your product or service. Click the Search button. Now pay attention to the hits that appear on page one. These websites are ranked in order of relevance. The most relevant sites appear on page one, starting from the top.

Let me give you another example. My Dad has Alzheimer’s Disease. When I wanted to find information about the disease, its symptoms and its causes, I typed “Alzheimer’s disease” into Google. The first link on the first page of results was for the Alzheimer’s Association. Highly relevant, you'll agree, and just what I was searching for. Then followed the pages on Wikipedia that discuss the disease in detail, and the page for the US Government site that does the same.

Here are some of the keywords that appear in the page titles and descriptions for the first two pages of Google hits:

Alzheimer’s disease
treatment
symptoms
tests/diagnosis
causes/risk factors
support and advocacy
dementia

If you want to sell me a book about Alzheimer’s through the mail, put

There Are Benefits - And Then There Are Benefits
Not all benefits are created equal. Knowing which ones to use when can make a big difference in the credibility -- and success -- of your marketing campaigns.There are three basic levels of benefit to any product or service. The first is just one step away from a feature, and is generally called a "Product Benefit"

p Google and type “Accutane.” She types “acne” or “acne medication” or “acne treatment.” So think of the keywords that a buyer types into Google when looking for information about the problem that your product or service solves.

Here are some of the keywords that appear in the page titles and descriptions for the first two pages of Google hits:

Alzheimer’s disease
treatment
symptoms
tests/diagnosis
causes/risk factors
support and advocacy
dementia

If you want to sell me a book about Alzheimer’s through the mail, put

Made in Our 53rd State
A few months ago, I was given a bar of soap from a very well know high-end chain store. The person who gave me the soap knew I worked with this type of product and wanted to give something she thought I’d like.I looked at product, liked color and fragrance, put it on a shelf, and honestly forgot about it. The othe

y showing prospects that you understand their problem. And you do that by talking about their problem in the same language that they use.

Here are some of the keywords that appear in the page titles and descriptions for the first two pages of Google hits:

Alzheimer’s disease
treatment
symptoms
tests/diagnosis
causes/risk factors
support and advocacy
dementia

If you want to sell me a book about Alzheimer’s through the mail, put

How To Incorporate In California
Deciding to incorporate your new business venture is a decision that offers several benefits. It is necessary to decide what kind of a legal structure you are opting for and take further action. It is advisable to hire an attorney to guide you through the process of incorporation or opt for a firm that will take care of in

most relevant sites appear on page one, starting from the top.

Here are some of the keywords that appear in the page titles and descriptions for the first two pages of Google hits:

Alzheimer’s disease
treatment
symptoms
tests/diagnosis
causes/risk factors
support and advocacy
dementia

If you want to sell me a book about Alzheimer’s through the mail, put

Starting Your Own New Business: Top Ten Tips
Have you ever thought of ditching your day job and working for yourself? No boss, no commute, no arguing over whose turn it is to make the tea. Running your own business is wonderful, hard work and, most of all, a huge learning curve.I run my own business. SugarCat Publishing is an internet publisher, which means we

pedia that discuss the disease in detail, and the page for the US Government site that does the same.

Here are some of the keywords that appear in the page titles and descriptions for the first two pages of Google hits:

Alzheimer’s disease
treatment
symptoms
tests/diagnosis
causes/risk factors
support and advocacy
dementia

If you want to sell me a book about Alzheimer’s through the mail, put these keywords throughout your package, particularly in your outer envelope teaser copy, letter overline, opening lines of your letter and the PS. I might not buy what you’re selling. But you can be sure I’ll read every word of your letter, just so long as you prove that you’re relevant in my life, and do so quickly.

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Everyone knows that headlines are one of the most important parts of your sales letter. This article tells the results of a study looking specifically at the length of headlines and the impact on profitability.

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