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Add You - Why Use Direct Marketing for Your Marketing Campaign?
On Italy’s Ligurian Coast sit a string of five colorful small fishing villages: Riomaggiore, Manarola, Corniglia, Vernazza and Monterosso – wedged between the larger and better known coastal cities of Genoa and La Spezia. Accessible only to the outside world in 1890 by train and in the 1960’s by road, these villages have been in operation since the middle ages. Villagers made their living by the sea and by harvesting grapes, lemons, olives, basil and other items they grew on their steep terraced gardens sitting on the cliffs hang
A quick definition, direct marketing as we are talking about here, refers to any kind of direct response marketing that is targetted to an individual (as much as it is possible to do so). Examples of direct marketing would be
- Flyers mailed to a customer
- Email campaign
- Coupons<
Your company has deadlines to meet and the project at hand is not much different than the one before it, yet you are questioning why this project has so much time against it. You have the same amount of employees working on this project as the last one, but this project has consumed double the time. Why are you over the projected allotment of billable time and the project is only at the halfway point? If you are scratching your head as you scroll through spreadsheets making comparisons, you have taxed your project's time deficit e
Let’s take a look at your budget. You have $20,000 to spend? That’s a big budget! Really cool! Now… let’s see what kind of campaign we can come up with. To start, we need a really great Creative Concept. What self respecting marketing campaign goes without a creative concept? Then of course, we just have to have that huge full page advertisement in the most prominent daily. Maybe a short burst on the radio or television would be good.
With $20,000? You could not even get out of the door with that campaign. Let us put things into perspective. You have a marketing campaign to run, and you need to see results. So, you need to have a solid marketing concept, then you need to have a great marketing plan to execute that marketing concept. So, besides the creative concept (it ain’t free!), the marketing plan and the execution, then you have to create the visuals and get down to the actual print work, online stuff and so on. Now, if you want to know the RESULTS, you will also need to budget some kind of market survey. This is needed to see a before/after scenario. Otherwise, your marketing campaign is over, how do you know what the results are?
As a small marketer, you need to be aware that you are constrained by budgets. You do not have the hundreds of thousands of dollars to spend on an elaborate marketing campaign. Just to raise consumer awareness using a traditional advertising campaign will require a frequency of exposure that will likely make it beyond the reach of most small to medium sized companies.
But all is not lost. Direct Marketing is a very powerful and often over-looked tool in the marketer’s arsenal. Your marketing campaign can be made so much more targeted and results more grounded by employing direct marketing in the campaign.
A quick definition, direct marketing as we are talking about here, refers to any kind of direct response marketing that is targetted to an individual (as much as it is possible to do so). Examples of direct marketing would be
- Flyers mailed to a customer
- Email campaign
- Coupons Textile-Portal-An introduction
Textile Portal is a marketplace for the common meeting point of Buyers and Suppliers of Textile products and services. It follows the same concept of the traditional market places which are set up for buyers and sellers even today. For e.g.: We visit various markets like vegetable market, fish market, cloth market. Almost always we can see that similar products are sold in such markets with a variety of options available to select from. Textile Portal is a virtual marketplace where traders, buyers and suppliers do their postings f
With $20,000? You could not even get out of the door with that campaign. Let us put things into perspective. You have a marketing campaign to run, and you need to see results. So, you need to have a solid marketing concept, then you need to have a great marketing plan to execute that marketing concept. So, besides the creative concept (it ain’t free!), the marketing plan and the execution, then you have to create the visuals and get down to the actual print work, online stuff and so on. Now, if you want to know the RESULTS, you will also need to budget some kind of market survey. This is needed to see a before/after scenario. Otherwise, your marketing campaign is over, how do you know what the results are?
As a small marketer, you need to be aware that you are constrained by budgets. You do not have the hundreds of thousands of dollars to spend on an elaborate marketing campaign. Just to raise consumer awareness using a traditional advertising campaign will require a frequency of exposure that will likely make it beyond the reach of most small to medium sized companies.
But all is not lost. Direct Marketing is a very powerful and often over-looked tool in the marketer’s arsenal. Your marketing campaign can be made so much more targeted and results more grounded by employing direct marketing in the campaign.
A quick definition, direct marketing as we are talking about here, refers to any kind of direct response marketing that is targetted to an individual (as much as it is possible to do so). Examples of direct marketing would be
- Flyers mailed to a customer
- Email campaign
- Coupons<
It is normal for employers to hate paydays, although not so much because it is the day they have to pay their employees their due but because doing so involves a lot of counting and computing. Computing individual salaries and giving the accurate amount to every employee is definitely taxing and may cause much confusion. To avoid all these troubles, many employers have opted to release payroll checks instead of actual cash during paydays. With payroll checks, employers no longer have to worry about counting cash.But whil
As a small marketer, you need to be aware that you are constrained by budgets. You do not have the hundreds of thousands of dollars to spend on an elaborate marketing campaign. Just to raise consumer awareness using a traditional advertising campaign will require a frequency of exposure that will likely make it beyond the reach of most small to medium sized companies.
But all is not lost. Direct Marketing is a very powerful and often over-looked tool in the marketer’s arsenal. Your marketing campaign can be made so much more targeted and results more grounded by employing direct marketing in the campaign.
A quick definition, direct marketing as we are talking about here, refers to any kind of direct response marketing that is targetted to an individual (as much as it is possible to do so). Examples of direct marketing would be
- Flyers mailed to a customer
- Email campaign
- Coupons<
Success of your business largely depends on the quality of your business plans. You need to design a detailed, written plan that allows you to clearly see what your ultimate goal is, the reason for that goal, and each waypoint that must be passed in order to reach your goal.You need a complete, easy to use, but successful tool in order to define your basic products, income objectives and specific ways in which you are going to achieve them. The need of a business plan is imperative and is also a way to attract investors, ob
But all is not lost. Direct Marketing is a very powerful and often over-looked tool in the marketer’s arsenal. Your marketing campaign can be made so much more targeted and results more grounded by employing direct marketing in the campaign.
A quick definition, direct marketing as we are talking about here, refers to any kind of direct response marketing that is targetted to an individual (as much as it is possible to do so). Examples of direct marketing would be
- Flyers mailed to a customer
- Email campaign
- Coupons<
Recruitment is one of those activities that you cannot just 'switch on' when you have a vacancy and expect instant results. To attract the right people on an on going basis, you must have some key steps or systems in place all the time - even when you have no open vacancies.1. Always be lookingWhenever attending a network event, a social function or visiting your competitors - be aware of the people you meet. Who impresses you? Who is particularly successful? Who has impressed the people you know? Like a football man
A quick definition, direct marketing as we are talking about here, refers to any kind of direct response marketing that is targetted to an individual (as much as it is possible to do so). Examples of direct marketing would be
- Flyers mailed to a customer
- Email campaign
- Coupons
Of course, there are other direct marketing methods, and the above is just a sampling. Why would you want to add direct marketing to your marketing campaign? On the surface, it always looks like direct marketing is much more expensive than a general advertising above-the-line program. Your $20,000 above can easily translate to a few advertisements in several local print media and reach hundreds of thousands of people.
But consider this:
- direct marketing is highly targeted, noise (wastage) is extremely low
- direct marketing allows a direct response
- direct marketing is easily tracked (from a returned coupon, a phone call, a form…)
Your $20,000 can be well spent if you set aside a portion of it to create a flyer with a simple discount coupon and mail it to your customer base. This simple action, would have increased the power of your marketing campaign at many levels. While your print advertisements will reach its hundreds of thousands, the flyer will reach your existing customers. They will USE the coupons, get a discount and actually buy something from you. Therein lies the “results” that your boss is so hungry for!
Better yet, the side effect is that for everyone who has seen the advertisement, but is not a customer, they have no discount coupon! Now THAT will surely spur them to try to get on your mailing list. Suddenly, it becomes important.
Word of mouth now comes into play. OK, before we get too carried away by how exciting a simple direct marketing campaign can become, let’s get back on track.
Your simple print advertising campaign, supplemented with a small direct marketing campaign can yield results for your marketing campaign that would be significant. Don’t get me wrong, it is doubtful that a $20,000 marketi
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