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Add You - A Point in Every Direction is the Same As No Point At All
A very surprising thing happens just about every time I sit down to work on my marketing plan, call a prospective client, mail a few thank-you notes to current clients, or take any other marketing-related action -- even if it’s just to conjure up some new marketing strategies. Whenever I have a true intention to market, the Universe responds by opening a door. A client I haven’t heard from in a while asks me to do a big assignment. I find out that my pitch to a big company has paid off, and my contact is ready to sign a contract. Or I get an out-of-the-blue
If you identify at all with this, how's it working for you?
For me it didn't! Nothing did until I:
1) deeply connected to what I offered, found my uniqueness in it and built on the internal power of it (the first part of the BrandU™ process), and
2) communicated it consistently with precision and quality (the second part of the BrandU™ process know
Many companies claim to be committed to diversity, but private carrier Pepsico has proven their desire for a diverse employee base. With the progression of globalization in the world, Pepsi continues to embrace and value diversity in customers, suppliers and employees. If you are interested in driving in a private fleet that respects a diverse work force, Pepsico is the private carrier company for you.Pepsi truck driving requirements include a minimum age of 21 years, a CDL license, and a clean driving record going at least three years back, because s
Where did this come from and how can you get it to stop?
It starts publicly when we're very young... at school. A moment emblazoned in my mind was in Mrs. Moon's kindergarten class. I had just discovered a squirreled stash of my favorite food, Pepperidge Farms Goldfish Crackers, in the front pocket of my patchwork dress. I squealed with delight and proudly started munching on them in the middle of "two plus three". My delight turned to horror when I heard, "Miss Castle, I hope you have enough for everyone or you will stand in the front of the class with your face in the corner!"
Out of nowhere, large beads of sweat developed on my forehead as I desperately searched every inch of my two-inch square pocket for enough goldfish to feed the entire class. Even though we were only on "addition", somehow I knew that four fishes and a tail wouldn't cut it. With my face in the corner for those very long twenty minutes, I vowed that I would always have enough to make everyone happy. In business, these fish have come back to bite me over and over again; until I started teaching people how to brand. Now they can 'gold-fish' for themselves.
As a teenager, I developed 'I don't have enough friends' syndrome. Not being one of the 'cool-n-popular' types, I had to buy my friends (I hope I'm not the only one who did this). And since I wasn't the brain, I couldn't find my value in helping friends get "A's. I did everything else: the grunt work, the labor, the runs to the store, the 'kill- the messenger' calls, the kind of stuff that took me away from most of the 'friend' action. I did so much that I had no time to develop the relationships that I wanted in the first place. I was spread so thin... I was transparent! No wonder for the first few years of my business, I worked unbelievably hard but had nothing (no money, no value) to show for it. It wasn't until I turned my focus inward that I really started to build something of value that customers wanted.
A few dictionary definitions of focus:
1. concentrated effort or attention on a particular thing
2. a concentrated and unified quality
3. the quality of being sharply defined with clear edges and contrast
A few dictionary definitions of inward:
1. situated within something
2. relating to or existing in the mind or spirit
3. toward the inside or center of something
Your business can never be developed as a brand until you first:
a) suspend the need to be something for everyone, and
b) sharply define with clear edges from your inside or center
The challenge to our business success grows when we compound these learned behaviors with the entrepreneurial fear that we need to be attractive to e-v-e-r-y- o-n-e in order to survive. Especially because we don't know when and from where the next customer will come. I've done that dance too. (You know, the one when you get off the phone with a new client closing a "new tiny project that feels huge because it's the only one you have 'dance').
If you identify at all with this, how's it working for you?
For me it didn't! Nothing did until I:
1) deeply connected to what I offered, found my uniqueness in it and built on the internal power of it (the first part of the BrandU™ process), and
2) communicated it consistently with precision and quality (the second part of the BrandU™ process known
Ramadan to be hanged: Good work boys!I’m not sure why, how and when the UN came up with a policy to not kill, killers, or to save killers, or to preserve them for posterity in prison cells, but it is a bad policy. And so thinks the Iraqi government, or legal process:“Iraq's High Tribunal has sentenced Saddam Hussein's former vice-president Taha Yassin Ramadan to be hanged. He was tried alongside the former Iraqi leader over the killing of 148 Shias in the village of Dujail in the 1980s.” Now anyone in their right mind knows this high ranking devil o
Out of nowhere, large beads of sweat developed on my forehead as I desperately searched every inch of my two-inch square pocket for enough goldfish to feed the entire class. Even though we were only on "addition", somehow I knew that four fishes and a tail wouldn't cut it. With my face in the corner for those very long twenty minutes, I vowed that I would always have enough to make everyone happy. In business, these fish have come back to bite me over and over again; until I started teaching people how to brand. Now they can 'gold-fish' for themselves.
As a teenager, I developed 'I don't have enough friends' syndrome. Not being one of the 'cool-n-popular' types, I had to buy my friends (I hope I'm not the only one who did this). And since I wasn't the brain, I couldn't find my value in helping friends get "A's. I did everything else: the grunt work, the labor, the runs to the store, the 'kill- the messenger' calls, the kind of stuff that took me away from most of the 'friend' action. I did so much that I had no time to develop the relationships that I wanted in the first place. I was spread so thin... I was transparent! No wonder for the first few years of my business, I worked unbelievably hard but had nothing (no money, no value) to show for it. It wasn't until I turned my focus inward that I really started to build something of value that customers wanted.
A few dictionary definitions of focus:
1. concentrated effort or attention on a particular thing
2. a concentrated and unified quality
3. the quality of being sharply defined with clear edges and contrast
A few dictionary definitions of inward:
1. situated within something
2. relating to or existing in the mind or spirit
3. toward the inside or center of something
Your business can never be developed as a brand until you first:
a) suspend the need to be something for everyone, and
b) sharply define with clear edges from your inside or center
The challenge to our business success grows when we compound these learned behaviors with the entrepreneurial fear that we need to be attractive to e-v-e-r-y- o-n-e in order to survive. Especially because we don't know when and from where the next customer will come. I've done that dance too. (You know, the one when you get off the phone with a new client closing a "new tiny project that feels huge because it's the only one you have 'dance').
If you identify at all with this, how's it working for you?
For me it didn't! Nothing did until I:
1) deeply connected to what I offered, found my uniqueness in it and built on the internal power of it (the first part of the BrandU™ process), and
2) communicated it consistently with precision and quality (the second part of the BrandU™ process know
EDM in an engineering term referring to electrical discharge machining. Wire electrical discharge machining or EDM is a metalworking process with help of which a material is separated from a conductive work piece, by means of electrical erosion. In this process, the wire never comes in contact with the conductive work piece. The wire electrode leaves a path on the work piece, which is slightly larger than the wire. Most often a 0.010' wire is used, which creates a 0.013' to 0.014' gap. The wire electrode once passed through the work piece cannot be reused. Now they can 'gold-fish' for themselves.
As a teenager, I developed 'I don't have enough friends' syndrome. Not being one of the 'cool-n-popular' types, I had to buy my friends (I hope I'm not the only one who did this). And since I wasn't the brain, I couldn't find my value in helping friends get "A's. I did everything else: the grunt work, the labor, the runs to the store, the 'kill- the messenger' calls, the kind of stuff that took me away from most of the 'friend' action. I did so much that I had no time to develop the relationships that I wanted in the first place. I was spread so thin... I was transparent! No wonder for the first few years of my business, I worked unbelievably hard but had nothing (no money, no value) to show for it. It wasn't until I turned my focus inward that I really started to build something of value that customers wanted.
A few dictionary definitions of focus:
1. concentrated effort or attention on a particular thing
2. a concentrated and unified quality
3. the quality of being sharply defined with clear edges and contrast
A few dictionary definitions of inward:
1. situated within something
2. relating to or existing in the mind or spirit
3. toward the inside or center of something
Your business can never be developed as a brand until you first:
a) suspend the need to be something for everyone, and
b) sharply define with clear edges from your inside or center
The challenge to our business success grows when we compound these learned behaviors with the entrepreneurial fear that we need to be attractive to e-v-e-r-y- o-n-e in order to survive. Especially because we don't know when and from where the next customer will come. I've done that dance too. (You know, the one when you get off the phone with a new client closing a "new tiny project that feels huge because it's the only one you have 'dance').
If you identify at all with this, how's it working for you?
For me it didn't! Nothing did until I:
1) deeply connected to what I offered, found my uniqueness in it and built on the internal power of it (the first part of the BrandU™ process), and
2) communicated it consistently with precision and quality (the second part of the BrandU™ process know
Are you a starting entrepreneur? Is it your first month of operation?I can hear your knees knocking. Do you wonder whether you can hold your own against the giants that dominate your chosen industry. The entrenched enemy tend to have vast resources, a strong marketing machinery and of course, a powerful brand presence.How can one compete against that?It's easy: with a little bit of entrepreural guerrilla skirmishing. Microsoft did it. Gateway did it. IBM did it. Do you think these companies started out big? Of course not. Micros
A few dictionary definitions of focus:
1. concentrated effort or attention on a particular thing
2. a concentrated and unified quality
3. the quality of being sharply defined with clear edges and contrast
A few dictionary definitions of inward:
1. situated within something
2. relating to or existing in the mind or spirit
3. toward the inside or center of something
Your business can never be developed as a brand until you first:
a) suspend the need to be something for everyone, and
b) sharply define with clear edges from your inside or center
The challenge to our business success grows when we compound these learned behaviors with the entrepreneurial fear that we need to be attractive to e-v-e-r-y- o-n-e in order to survive. Especially because we don't know when and from where the next customer will come. I've done that dance too. (You know, the one when you get off the phone with a new client closing a "new tiny project that feels huge because it's the only one you have 'dance').
If you identify at all with this, how's it working for you?
For me it didn't! Nothing did until I:
1) deeply connected to what I offered, found my uniqueness in it and built on the internal power of it (the first part of the BrandU™ process), and
2) communicated it consistently with precision and quality (the second part of the BrandU™ process know
I’ve been reminded recently, rather forcefully, that not all reality hackers are anti-neoconservatives. Bush endorses teaching ‘intelligent design’. I can’t help hearing “intelligent design” as emerging from scores of focus group research.There’s a war going on. I’m not safe in my own house. Americans are bombarded by 3,000 paid messages each day Media uses militaristic terminology. In movie theaters, we are referred to as captive audiences. TV networks call us a target. If I click on a banner ad they refer to me as a hit.I’m sitting among m
If you identify at all with this, how's it working for you?
For me it didn't! Nothing did until I:
1) deeply connected to what I offered, found my uniqueness in it and built on the internal power of it (the first part of the BrandU™ process), and
2) communicated it consistently with precision and quality (the second part of the BrandU™ process known as CLICsm).
The points of effort that you are sending out in every direction - squandering your focus externally, trying to be something for everyone, doing so much that results so little - all start from somewhere. That somewhere is a place that you control. The seeds of your brand are planted there. Don't be affected by your programming, program your success. I promise you that if plant it there and tend it, it will grow, and grow, and... grow! And you will be filled with joy and financial success, and the freedom to enjoy it.
© 2003 Castle Montone, Limited All Rights Reserved.
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