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Add You - Stop Your Marketing Leaks
Many exhibitors are moving away from the standard 10’ pop-up curved wall display in favor of different uses for the pop-up aluminum frame. The pop-up frame, with fabric panels magnetically adhered to the front with the use of folding, metal channels bars has been the “convenience” standard for over 15 years. Most exhibitors put velcro on the back of their graphics, and then just arranged them on the face of the curved wall pop-up as desired. The pop-ups started replacing the old, folding panel style display in the early nineties, as their portable cases were lighter and smaller, too. The convenience of the pop-up style exhibit quickly supplanted the bulky, heavy flat panel displays then in use.Within the last few years, this technology has
This means that if you e-mail t
Traditional Sales and Marketing Tactics are DEAD!In your heart and in your mind you already know this is true. That's why we've come together…you're seeking a solution.What you're doing is not working the way it should be – or the way it once did.There was a time when just doing a good job was enough to stimulate word-of-mouth or running an ad or sending a mailer could get you some leads and deals. That's not the case anymore.You want – and have a right to expect – more.More leads.More business.More commissionsAnd more money.We don't blame you. You didn't get into this business to clown around or work like a dog.But that's what too many small businesses and professionals
How much business are you letting get lost to your leaky pipes. Here are some ways to tape them up or you may have to replace some fittings:
1. Do a check up of your follow-up system from the time of precontact to six months later. Since only 2% of sales occur after a first contact and does not go up until the fifth contact -- it goes to 80% then -- what is your follow- up plan of action between the first contact point and the fifth?
This means that if you e-mail th
Russia is still an emerging market and the challenges are plenty. However, the country’s economic growth has been remarkable, with an average seven percent GDP growth backed by the favorable energy situation on the world markets, tighter government budget policy, and faster development of other key industry sectors, such as machinery, automotive, info-communication, construction and food processing. The Russian government introduced positive changes into the tax system; including a flat rate of 13% for personal income tax, reducing the corporate tax rate from 35% to 24%, and reducing the value-added tax (VAT) to 18%. Surpassing even some developed economies, Russia reduced its public debt to 13% of its GDP . Finally, Russia’s evolving middl
How much business are you letting get lost to your leaky pipes. Here are some ways to tape them up or you may have to replace some fittings:
1. Do a check up of your follow-up system from the time of precontact to six months later. Since only 2% of sales occur after a first contact and does not go up until the fifth contact -- it goes to 80% then -- what is your follow- up plan of action between the first contact point and the fifth?
This means that if you e-mail t
What is the biggest problem most marketers have? Who knows. We don't, and they certainly don't either. That is exactly the problem. Most marketers don't know whether or not their campaigns are working because they don't know how to track the results.I can't count the number of people I know who create a marketing campaign and spend hundreds or thousands of dollars implementing it, then don't even bother to track the results. How will you ever know if, when, and why your marketing is successful, or unsuccessful, if you don't see hard data on your results?With online marketing, it's easy to find out where and when your marketing dollars are being wasted. Using online tracking you can:Track how many people respond
1. Do a check up of your follow-up system from the time of precontact to six months later. Since only 2% of sales occur after a first contact and does not go up until the fifth contact -- it goes to 80% then -- what is your follow- up plan of action between the first contact point and the fifth?
This means that if you e-mail t
One of the most important points I learned, when building my first business as a Health and Energy Coach, was I needed to make myself stand out and FAST. At least this is what I realized for myself, but I then soon came to understand this is the case for all solo-entrepreneurs. We are our business and there are A LOT of us. Standing out is EVERYTHING. If you try to fit in, you’ll blend in. (This isn’t good when it comes to connecting with clients and building an EnergyRICH™ business, by the way.)The question then becomes, ‘How can we each stand out when we’re all trying to do the same thing?’ The answer is easy; the action is what’s challenging to most. The answer is—nobody else can be you! The challenge is—most of us are afr
This means that if you e-mail t
The key to business success is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs to produce. Ideally you need to price your product or service at three to five times your cost, thereby giving you a profit that enables you to buy and offer more products and services.Before you can sell a product or service for a profit you must find one. You must find a product or service that fills a need or solves a problem for people. It must be product or service that provides a result for people that makes their life better in some way.You may have a million-dollar idea in your own mind. Many people have had the experience of having an idea for a product or ser
This means that if you e-mail them once or twice there is less than 2% they will read it. People are very busy and even if you put the same message out week after week, there is less than 13% chance that they will even notice it’s the same message.
And they will need to see it at least 5 times before they will "really" read it. Follow- up is an easy plan, that is, once you sit down and plan it out.
2. I read a book this weekend, Marketing Outrageously. In it, Jon Spoelstra, puts it so well, "Prepare yourself in writing." Another favorite saying I keep on my wall is, "If it ain't written down, it’s a wish floating in the wind." I don
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