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Add You - How to Expand Your Target Markets
Five Secrets to Showing Your Customers You Really Care res for Church Logo DesignDuring our recent online poll, we asked the following question:What upsets you the most when receiving poor customer service?Eighty percent of the poll participants said the “I don’t care attitude” of the person serving them upsets them the most.Businesses lose billions of dollars of revenue each year because customers feel the organizations don’t care about their business enough to make an effort to keep them. It takes five times more effort to win over a new customer than to keep an existing customer.Then why does this happen? No training or poor training has a lot to do with it.Here are five secrets to showing your customers you really do care about their situations when interacting with them:1. Listen!Take the time to listen to the “pain” the customer is trying to share with you. There is a reason why we have two ears and one mouth. Listen for the content and not the method of communication the customer is using. Use active listen skills such as* Nodding your head* Leaning forward to show interest* Saying “I hear what you saying,” “I see what you mean,” or “tell me more”* Stop doing something else and devoted all your attention to listening.* Look at the customer* Be patience and not interru Most Viewed EzineArticles in the Business:Marketing Category
REDESIGN You can increase your target markets by redesigning your products and services. For example: you're selling a book called "Internet Marketing Tips For Accountants" You could rewrite part of your book and call it "Internet Marketing Tips For Lawyers". You've now increased your target markets by redesigning your book. ADD-ON You can increase your target markets by adding on other product or service with your main one. For example: if you're selling a football magazine you could add a free football when someone buys a subscription. You're now targeting people who want the football magazine and those that want to play football out in the yard. Sometimes they buy stuff just to get the freebies. TEAM-UP You can increase your target markets by doing a cross promotion with a similar non-competeing businesses. For example: your business sells tennis rackets and you find another business to cross promote with that sells tennis balls. You could combine your racket and their balls in one package. You are now targeting people that need tennis rackets and balls.
Other Recent EzineArticles from the Business:Marketing Category:
Most Viewed EzineArticles in the Business:Marketing Category
Other Recent EzineArticles from the Business:Marketing Category:
Most Viewed EzineArticles in the Business:Marketing Category
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Other Recent EzineArticles from the Business:Marketing Category:
Most Viewed EzineArticles in the Business:Marketing Category
Most Viewed EzineArticles in the Business:Marketing Category
Most Viewed EzineArticles in the Business:Marketing Category
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Article Submitted On: October 04, 2004
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