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  • Add You - How to Expand Your Target Markets

    Five Secrets to Showing Your Customers You Really Care
    During our recent online poll, we asked the following question:What upsets you the most when receiving poor customer service?Eighty percent of the poll participants said the “I don’t care attitude” of the person serving them upsets them the most.Businesses lose billions of dollars of revenue each year because customers feel the organizations don’t care about their business enough to make an effort to keep them. It takes five times more effort to win over a new customer than to keep an existing customer.Then why does this happen? No training or poor training has a lot to do with it.Here are five secrets to showing your customers you really do care about their situations when interacting with them:1. Listen!Take the time to listen to the “pain” the customer is trying to share with you. There is a reason why we have two ears and one mouth. Listen for the content and not the method of communication the customer is using. Use active listen skills such as* Nodding your head* Leaning forward to show interest* Saying “I hear what you saying,” “I see what you mean,” or “tell me more”* Stop doing something else and devoted all your attention to listening.* Look at the customer* Be patience and not interru
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      Thirty years ago we would shop in local Town Centres. We'd visit the local butchers, greengrocers, wander around the open market and if we felt rich we'd have an amble around the local furniture and furnishings store. Once a month we'd catch the bus, or if we were lucky, drive our car to the local superstore. As most towns only had one, we didn't have a choice which one to visit.Once at the supermarket, we'd pass native British vegetables with angled mirrors above them to make it look like they had more stock. We'd pass fruit and salad where the most exotic items on display were dates and pomegranates and maybe once a year they'd get a shipment of blood oranges. We'd wander around fridges chilling two brands of yoghurt, two types of sausage - either beef or pork and glass bottled milk from a local farm. The widest choice came in cheese where there would be up to ten different types and two of them would be foreign. We'd walk down aisles with Tate and Lyle sold straight from the pallet and passed rows of tins where the total foreign food offering was the ingredients of our Saturday Tea Time Spag Bol.Then we'd proceed to the twenty deep check-out and not complain about the half an hour wait, we'd talk to our queue neighbours and be more concerned about our little ones begging for one of the d
    Are your products or services geared towards only one target market? You can increase sales and profits by increasing your target markets. Below are some creative ways to increase your target markets by using your existing products and services you're selling right now.

    REDESIGN

    You can increase your target markets by redesigning your products and services. For example: you're selling a book called "Internet Marketing Tips For Accountants" You could rewrite part of your book and call it "Internet Marketing Tips For Lawyers". You've now increased your target markets by redesigning your book.

    ADD-ON

    You can increase your target markets by adding on other product or service with your main one. For example: if you're selling a football magazine you could add a free football when someone buys a subscription. You're now targeting people who want the football magazine and those that want to play football out in the yard. Sometimes they buy stuff just to get the freebies.

    TEAM-UP

    You can increase your target markets by doing a cross promotion with a similar non-competeing businesses. For example: your business sells tennis rackets and you find another business to cross promote with that sells tennis balls. You could combine your racket and their balls in one package. You are now targeting people that need tennis rackets and balls.

    ---------------------------------------------------------
    Julia Tang publishes "Smart Online Business Tips", a fresh
    and informative newsletter dedicated to supporting people
    like you. To find out the best online business opportunities,
    to discover hundreds more proven and practical internet
    marketing secrets, plus FREE internet marketing products
    worth over $200, visit: http://www.best-internet-businesses.com
    ----------------------------------------------------------

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    3. A Concept That Could Double You're Income in Mystery Shopping
      Do you want to double, or increase significantly you're income in mystery shopping? If yes, I'll be sharing to you an age old concept. Now you might have learned this already or you may consider this common sense. But is a concept that’s worth drilling on for more knowledge or for the sake of repetition, mind you “Repetition is the mother of all skills”.The concept I’m talking about is Time Management. From our early years we always hear the saying “Time is Money”. And it’s still true today, it might as well be etched in stone coz’ from where I stand It has no sign of becoming obsolete.So what does it have to do with Mystery Shopping? Simple, by applying simple calculations that integrate time as one of its factors. You can maximize you’re income significantly. I want you to factor in the time element everytime that you accept assignments and not to look strictly at the amount of pay it offers. By applying this formula, I can guarantee you that you can significantly increase you’re income if you’re not implementing it yet. So let’s apply some real life examples.To make things simpler lets set an 8 hour deadline. If you’re protesting that you can work longer, you can and I applaud you for doing it, but there’s always a deadline, like the 24 hour deadline in any given day. As I said
    ackets and you find another business to cross promote with that sells tennis balls. You could combine your racket and their balls in one package. You are now targeting people that need tennis rackets and balls.

    ---------------------------------------------------------
    Julia Tang publishes "Smart Online Business Tips", a fresh
    and informative newsletter dedicated to supporting people
    like you. To find out the best online business opportunities,
    to discover hundreds more proven and practical internet
    marketing secrets, plus FREE internet marketing products
    worth over $200, visit: http://www.best-internet-businesses.com
    ----------------------------------------------------------

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    3. Merger And Acquisition Strategies
      It is the inherent desire and need of every business to grow both vertically and horizontally. Organic growth, that is development from within, is often slow and sometimes difficult. That is why there is an increasing trend towards mergers and acquisitions. It could be called an instant expansion.Many big corporations are continuously on the lookout for potential targets for mergers or acquisitions. Some even have a core cell or a senior person concentrating on this aspect. Depending on the company's policy, which may be to diversify or to expand in the same field, add complementary business activity, or to strengthen research facilities, they continuously scan the business world. Normally they report directly to the decision-making authority.Sophisticated but simple-to-use software that can handle financial analysis, projections, valuations, and so on is available to help them. Quite often, the assistance of analysts, investment bankers and lawyers specializing in the field is sought. In fact, these professionals are likely to have their own frequently updated list of businesses ready for takeover. Sometimes the services of investigators are utilized to gather intelligence on the background and personal details of the promoters and senior executives of the target company.Once the v
    v>

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      A problem most freelance translators are facing with is how to receive payment. In particular: How to receive payment for small jobs. Many translation agencies are reluctant to pay small fees via wire transfer due to the transaction fees; often they will send you a check instead. And I suppose I don’t have to tell you: The banks charge an enormous commission when you come and want to cash in your check.Then along came PayPal …Basically PayPal lets you send and receive payment over the Internet. It bases its service on the existing bank and credit card networks, but it is not a bank in itself.Registering is free; all you need is an email address. Sending money is free - receiving money however, is not. You pay 3.4 % of the received amount unless you are receiving dollars; in this case you pay 2.9 % of the received amount. Then you have to pay a flat fee for each transaction: 0.35 Euros or 0.30 Dollars. In addition you have to pay a cross boarder fee of 0.5 % - 1.0 % if you receive payment from someone located in another country.Then you have to pay a small fee when you withdraw your money to your regular bank account. (Unless your bank is located in the United States; then you don’t have to pay this fee.) How much this is depends on the country you are located in. I
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    3. Expanding the Business
      Before starting up your business I am sure you will have done plenty of research. The recommended ways to research businesses is by taking advice from someone you trust or by reading books, magazines or use of the internet. Businesses that survive the early days need to develop and move on to the next stage; the aim of all start up businesses is to build the business on a solid platform. There are many ways to expand a business, listed below are simply a few ways:List your Business as a Franchise – Business costs can be very expensive, by franchising your business it will be significantly expanded it at a reduced cost. A lot of successful businesses have been successful simply due to franchising; many businesses have developed quickly by using this technique some have eventually become listed as a PLC (Public Limited Company). The stock market not only values your company at today’s value but also takes into account future growth. This can prove very lucrative for your business.Form a Partnership or Joint Venture – Joining forces with another on theme business can be a very good way to develop your business. Marketing costs can be very difficult to absorb especially in the early days. Revenue sharing can be seen as a negative however experts believe that new businesses should consider makin
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    Article Submitted On: October 04, 2004



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