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Add You - A Common - Yet Easily Avoidable - Marketing Mistake
Here is a secret that may be difficult for you to believe, so prepare yourself. It is an extremely important secret that can have a most profound impact on your small business success, or it's failure.Let's start by asking a simple question...Do you enjoy sales?The truth of the matter is that when many small business owners are asked this question, they respond with answers like, "No way" or "I can't stand sales, let someone else do it."Why is your answer to the above question so important? No doubt you have seen headlines like the following, whic
Most people hate going to meetings. They get tired of wasting time, off-the-topic discussions, and generally not accomplishing much. Each meeting participant bears a certain amount of responsibility in these situations, of course, but the majority of the blame falls squarely on the person charged with running, or facilitating, the meeting.A good chair knows how to make sure the meeting proceeds smoothly, makes the most of the time allowed, and that everyone who participates feels valued and heard.Common mistakes made by most people who run meetings Man
Although front end systems such as advertising, public relations, press releases, direct mail, sales letters and promotional items are important, equally as important as what you and your staff do after you gain new customers. It never ceases to amaze me how companies will invest money in campaigns to gain new customers yet have no system to build and maintain those relationships they were so eager to attract in the first place. Having a system in place to keep your name in front of existing and potential clients is a very important part of a great marketing campaign. Additionally, having programs in place that make it easy for people to do business with you is essential to the health of your bottom line.
Any company that depends on repeat business absolutely must have a good customer retention system in place in order to thrive in today’s competitive environment. Time and again I have seen this as the primary area of businesses where companies don’t succeed at the level they are capable of - especially in small businesses. The thinking with many people is, “If they want my services, they know where to find me.” While a potent
As human beings we tend to label things, to generalize things, to simplify, so that we can assimilate the tons and tons of information that are being dumped our way every single waking hour. We become so good at it that it becomes a subconscious activity. To demonstrate:You won’t notice your breathing pattern (until I mentioned it), the weight of your body on your bum that is being supported by the chair (until I mentioned it), even your urge to blink right now. You just blinked didn’t you?Ok, Ok, so what has that got to do with increasing pr
Any company that depends on repeat business absolutely must have a good customer retention system in place in order to thrive in today’s competitive environment. Time and again I have seen this as the primary area of businesses where companies don’t succeed at the level they are capable of - especially in small businesses. The thinking with many people is, “If they want my services, they know where to find me.” While a poten
Many believe that when it comes to advertising, it’s a necessary evil.At least that’s how some businesses approach it. Some view it as simply a tool to showcase price and product while others see it as a way to counter their competitor's ads. Know what? They’re all wrong.Here’s what you should be thinking about when putting together an advertising campaign:1) Who am I trying to reach? 2) What medium will be the most effective to reach them? 3) How much is it going to cost? 4) What will my message be?Hard to believe: Som
Any company that depends on repeat business absolutely must have a good customer retention system in place in order to thrive in today’s competitive environment. Time and again I have seen this as the primary area of businesses where companies don’t succeed at the level they are capable of - especially in small businesses. The thinking with many people is, “If they want my services, they know where to find me.” While a poten
eBay: Make Money Selling The Most Valuable Commodity On The Planet is about…• How anybody can make their fortune prospecting the eBay goldmine.• Why so many people fall short.• How you can avoid the same banana skins!The most valuable commodity on the planet is of course information and vast fortunes have been made selling it in one form or another. It is the ultimate minimal risk high profits megabucks commodity.But selling information on eBay is not going to rock your world if you can't avoid the following banana skins…H
Any company that depends on repeat business absolutely must have a good customer retention system in place in order to thrive in today’s competitive environment. Time and again I have seen this as the primary area of businesses where companies don’t succeed at the level they are capable of - especially in small businesses. The thinking with many people is, “If they want my services, they know where to find me.” While a poten
Bob called last week from Phoenix, Arizona with some stunning news about his web site. He first contacted me in the fall of 2003. He had a web site that was helping him generate a healthy income but he sensed he could be doing even better. He wanted to get more visitors to his web site and get more of them to contact him about his retail liquidation services.Are you interested in getting more prospects to your web site and prompting more of them to contact you?Over the two months I worked with Bob to help him clearly define his target market, identify th
As an example, a pet store offering grooming services could increase revenues by having a reminder system in place to notify the customer when their dog is due for grooming or to let them know when a new product arrives. They may also consider using a punch card that gives the customer a free grooming service after a predetermined amount of visits have been made. Many pet owners view their animals as family members and will be more likely to do business with you when they believe you care about their pets just as much as they do.
What would your profit margin be if you were able to turn the occasional customer into a frequent customer? Customers who regularly visit your business would also be more likely to refer you to their friends and associates. Remember that frequency is determined by your particular industry or service. A grocery store may consider twice-weekly visits a good frequency, whereas a dry cleaner may only be monthly.
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