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    Setting Up a Counselling Private Practice
    Many of our students express interest on establishing their own private practices. Having your own business means you can have the flexibility needed to fulfil your family commitments, to have control of your life and to excel the quality of your services. Having that in mind, AIPC has developed some guidelines that may help you setting up your practice. Going into business for yourself is definitely not just a matter of opening the doors and putting out a welcome mat!Promoting your BusinessProfessionals in the health and associated industries, including doctors, nurses,
    it points to the benefits of your information, so don't be married to the idea you must be paid for it. Articles are FREE advertising, and are seven times as powerful as ads because each time you submit an article you join the many marketing masters using viral promotion.

    To expand this marketing and reach 1000 to 500,000 people daily, revise your print articles for the Internet. Make them 400-800 words with a shorter introduction and conclusion, make them in tip or how-to format, and make them unique and useful. Contact a book or writing coach to help you write only publishable articles and show you the way to present them.

    Remember you are already successful. You have had many past wins. S

    CRM 101 - The Basics of Customer Relationship Management
    What is CRM? CRM, or Customer Relationship Management, can be defined as a software program, business strategy, or internet system that helps a business manage and organize its customer database. This includes contacting customers more efficiently, keeping leads hot, aiding in workplace effectiveness, and generally improving customer service and business relationships.How Does CRM work? Essentially, CRM works by allowing a representative or agent to access detailed customer information quickly and efficiently while the client is on the line. This means less hassle for the cl
    Is your mind muddy on marketing? Do you wake up each day and say, "I get to share myself and my great message with others" or do you say, " I have to market, or I will fail."

    Natural marketing refers to the action you take to get the word out about your service and product that rings true to your heart. It feels effortless without struggle, where ideas pop out, you lose track of time engaging in them, and you can't act on them fast enough! Natural marketing feels authentic and inspired.

    Unnatural marketing feels like your actions go against what feels true for you. It isn't what you like to do normally; it isn't what you can do easily. Using this tactic, you may feel bored, fearful, or ambivalent. You go through the motions, but a part of you resists. When resistances and doubts pop up you can be sure they affect every marketing decision that can lead to small gains or a large success. They also do not attract willing customers.

    Examples of Natural Marketing and How to Expand Them

    1. You like to share ideas, so networking with others in business groups suits you. You gather business cards with names and numbers.

    To expand this marketing, start to collect email addresses. Put them into email files in your computer by group or need. Your list could include your ezine subscribers, people who are interested in your service or book such as professional speakers, coaches or business people. You can create a file of email addresses from your teleclasses or seminars if you give them.

    2. You like to speak in front of an audience and offer yourself to groups for an hour talk. Since you are talking about what you have to benefit others, you naturally attract these audiences to your service or product.

    To expand this marketing, offer a free teleclass on a skill you can deliver that your audience needs. To make sure you attract them, first make a list of 5-10 benefits of each service and product. Benefits are the words and phrases of how your audience will look like, feel, and other desired outcomes that your service or product gives them.

    Use these words to stimulate emotions that help your audience decide where and what to spend money on. It's easy to market to each of these groups because you can practice this free ecommerce way free, and spend hardly any time implementing it. Apply those same benefits to a sales letter to either send by email or include on your web site with a link to your order page. It's unlikely you'll sell much without a sales letter for each product, class, or service you offer.

    3. You like to write. You may already have a book. You took time to write it and you can market it the same way--write an article. You have already contacted print magazines and even gotten published. Just remember the article is your sales force because it points to the benefits of your information, so don't be married to the idea you must be paid for it. Articles are FREE advertising, and are seven times as powerful as ads because each time you submit an article you join the many marketing masters using viral promotion.

    To expand this marketing and reach 1000 to 500,000 people daily, revise your print articles for the Internet. Make them 400-800 words with a shorter introduction and conclusion, make them in tip or how-to format, and make them unique and useful. Contact a book or writing coach to help you write only publishable articles and show you the way to present them.

    Remember you are already successful. You have had many past wins. Su

    Polarity Management
    Have you ever noticed that just when you think you may have found a solution to a problem another problem emerges? Then when you fix that problem, you find yourself back to your original issue? Well perhaps you never had a problem that could be solved in the first place. You may have been dealing with a dilemma or a "polarity" that simply needed to be managed!Dr. Barry Johnson has been working on the Polarity Management" Model and its set of principles since 1975 and this paper has been written to introduce you to some of these concepts. By definition a "problem" is an issue which re
    ivalent. You go through the motions, but a part of you resists. When resistances and doubts pop up you can be sure they affect every marketing decision that can lead to small gains or a large success. They also do not attract willing customers.

    Examples of Natural Marketing and How to Expand Them

    1. You like to share ideas, so networking with others in business groups suits you. You gather business cards with names and numbers.

    To expand this marketing, start to collect email addresses. Put them into email files in your computer by group or need. Your list could include your ezine subscribers, people who are interested in your service or book such as professional speakers, coaches or business people. You can create a file of email addresses from your teleclasses or seminars if you give them.

    2. You like to speak in front of an audience and offer yourself to groups for an hour talk. Since you are talking about what you have to benefit others, you naturally attract these audiences to your service or product.

    To expand this marketing, offer a free teleclass on a skill you can deliver that your audience needs. To make sure you attract them, first make a list of 5-10 benefits of each service and product. Benefits are the words and phrases of how your audience will look like, feel, and other desired outcomes that your service or product gives them.

    Use these words to stimulate emotions that help your audience decide where and what to spend money on. It's easy to market to each of these groups because you can practice this free ecommerce way free, and spend hardly any time implementing it. Apply those same benefits to a sales letter to either send by email or include on your web site with a link to your order page. It's unlikely you'll sell much without a sales letter for each product, class, or service you offer.

    3. You like to write. You may already have a book. You took time to write it and you can market it the same way--write an article. You have already contacted print magazines and even gotten published. Just remember the article is your sales force because it points to the benefits of your information, so don't be married to the idea you must be paid for it. Articles are FREE advertising, and are seven times as powerful as ads because each time you submit an article you join the many marketing masters using viral promotion.

    To expand this marketing and reach 1000 to 500,000 people daily, revise your print articles for the Internet. Make them 400-800 words with a shorter introduction and conclusion, make them in tip or how-to format, and make them unique and useful. Contact a book or writing coach to help you write only publishable articles and show you the way to present them.

    Remember you are already successful. You have had many past wins. S

    Payroll Kansas, Unique Aspects of Kansas Payroll Law and Practice
    The Kansas State Agency that oversees the collection and reporting of State income taxes deducted from payroll checks is:Department of Revenue Docking State Office Bldg. 915 S.W. Harrison Topeka, KS 66625 (877) 526-7738 www.ink.org/public/kdorKansas does not require you to use a state form to calculate state income tax withholding.Not all states allow salary reductions made under Section 125 cafeteria plans or 401(k) to be treated in the same manner as the IRS code allows. In Kansas's cafeteria plans are not taxable for income tax cal
    usiness people. You can create a file of email addresses from your teleclasses or seminars if you give them.

    2. You like to speak in front of an audience and offer yourself to groups for an hour talk. Since you are talking about what you have to benefit others, you naturally attract these audiences to your service or product.

    To expand this marketing, offer a free teleclass on a skill you can deliver that your audience needs. To make sure you attract them, first make a list of 5-10 benefits of each service and product. Benefits are the words and phrases of how your audience will look like, feel, and other desired outcomes that your service or product gives them.

    Use these words to stimulate emotions that help your audience decide where and what to spend money on. It's easy to market to each of these groups because you can practice this free ecommerce way free, and spend hardly any time implementing it. Apply those same benefits to a sales letter to either send by email or include on your web site with a link to your order page. It's unlikely you'll sell much without a sales letter for each product, class, or service you offer.

    3. You like to write. You may already have a book. You took time to write it and you can market it the same way--write an article. You have already contacted print magazines and even gotten published. Just remember the article is your sales force because it points to the benefits of your information, so don't be married to the idea you must be paid for it. Articles are FREE advertising, and are seven times as powerful as ads because each time you submit an article you join the many marketing masters using viral promotion.

    To expand this marketing and reach 1000 to 500,000 people daily, revise your print articles for the Internet. Make them 400-800 words with a shorter introduction and conclusion, make them in tip or how-to format, and make them unique and useful. Contact a book or writing coach to help you write only publishable articles and show you the way to present them.

    Remember you are already successful. You have had many past wins. S

    Ask Not What You Can Do for the Government; Ask What the Government Can Do for Your Business
    Women business owners are increasing substantially, and if they go through the proper channels there are several governmental organizations set up to play a support role in helping those companies thrive. But as many things associated with state and federal governments, a slow-moving bureaucracy can bog down by the process.One of the biggest boons for women-owned businesses came in 1999, when Congress passes legislation that set aside contracts for women-owned companies in typically male-dominated industries. In addition, securing a federal contract can mean millions to a small and gr
    ulate emotions that help your audience decide where and what to spend money on. It's easy to market to each of these groups because you can practice this free ecommerce way free, and spend hardly any time implementing it. Apply those same benefits to a sales letter to either send by email or include on your web site with a link to your order page. It's unlikely you'll sell much without a sales letter for each product, class, or service you offer.

    3. You like to write. You may already have a book. You took time to write it and you can market it the same way--write an article. You have already contacted print magazines and even gotten published. Just remember the article is your sales force because it points to the benefits of your information, so don't be married to the idea you must be paid for it. Articles are FREE advertising, and are seven times as powerful as ads because each time you submit an article you join the many marketing masters using viral promotion.

    To expand this marketing and reach 1000 to 500,000 people daily, revise your print articles for the Internet. Make them 400-800 words with a shorter introduction and conclusion, make them in tip or how-to format, and make them unique and useful. Contact a book or writing coach to help you write only publishable articles and show you the way to present them.

    Remember you are already successful. You have had many past wins. S

    Organisational Culture - Careers Coach
    Company culture, everyone is talking about it, managers are fostering and developing it, hiring managers and recruitment companies/consultants are assessing it in applicants and customers are using it to discriminate when choosing which company to buy from.What is company culture?In simple terms company culture is the personality and values of the company. For example one company (Company B) may view its company culture as being dynamics, results oriented and cutting edge. Another company (Company C) may view its company culture as being professional, stable and quality focusse
    it points to the benefits of your information, so don't be married to the idea you must be paid for it. Articles are FREE advertising, and are seven times as powerful as ads because each time you submit an article you join the many marketing masters using viral promotion.

    To expand this marketing and reach 1000 to 500,000 people daily, revise your print articles for the Internet. Make them 400-800 words with a shorter introduction and conclusion, make them in tip or how-to format, and make them unique and useful. Contact a book or writing coach to help you write only publishable articles and show you the way to present them.

    Remember you are already successful. You have had many past wins. Success is part of your life. Think about one or two past successes. What led to them? What natural inclinations led to them? Maybe it was a particular creative idea you had, you read a book that triggered you to act, or you took a teleclass or seminar that gave you a how to move on. Maybe you hired a coach or got inspiration from a trusted friend or mentor. Or, persistence led you there.

    Beware of just going through the motions with your business. When you do you leak vitality and don't allow room for your new ideas to come. These and other struggles keep you from accomplishing your heart's desire. Adjust and fine-tune your approach. Yet, stay in the natural flow and trust the best will come to you because you are using your natural abilities.

    Of course you may worry about a learning curve, but if you open your mind to experiencing a much expanded success through the Internet, you'll scratch your head and wonder, "Why didn't I do this sooner?"

    What I want for you is to not only make 1/2 your monthly income selling yourself and products online, but to make a positive difference to your audience. Share your gifts--that's what natural marketing is.

    Judy Cullins ©2004 All Rights Reserved.

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