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Add You - Wealth Knowledge & Power - Lost Secrets From Ancient Masters
From pens, to mugs, to wooden nickels, promotions can be found on almost anything. In today's age of technology, businesses have to figure out how to make their brand stand out. Instead of trying to outsmart the competition, just keep it simple.The most effective ideas will always be those that are easy to understand. If the message isn't clear, the promotion won't work. It's easy to stick a company name or logo on anything but is it effective? The message has to agree with the promotion. For example, H&R Block has been known to use business cards that resemble a credit card. Their message is that if people use H&R Block, they will get money back. By appearing as a credit card, consumers will vi
People are tired of reading ads that SCREAM at them. A few examples are:
· ALL CAPS!
· Excessive Punctuation!!!!!!
· Make 10 Million Dollars By This Time Tomorrow Night!
· Incorect Speeling!
Nothing turns a potential prospect off more than these types of ads. Yet we see them day in day out. Everyone has their own idea about marketing. Some work, some don’t. Some just simply play the numbers knowing they can always get about 1% conversion and don’t really care about writing good ads, fulfilling articles, or most importantly, solving the consumers problem.
You must be credible. Your prospects will know if you are not.
You must be trustworthy. Your prospects will know if you are not.
You must be
Some years back I was interviewing candidates for a financial analyst position. One of my interviews was with a gentleman who was already a company employee but was looking for a new job within the company. I started out the interview with the question, “What interests you about this job?” The fellow started into a response, and then launched into tangents about his family, prior jobs, and personal interests. About five minutes into the interview I’d already made my decision to not hire the guy, but I was intrigued by his verbal meandering. I decided to let him keep going just to see where he would go. He finally stopped talking 30 minutes after I asked him my original question. My next question to him
He shall light thy darkest night, illuminate thy muddled confusion, and he shall uncover all that hides from thou. He who holds the knowledge of the ancients comes quickly to you. Be not afraid, for he brings hope. Tremble not, for he will calm you. You shall see as a blind man cured. Riding close behind comes with him the mysteries of wealth, knowledge, and power.
OK, so do I have your attention? I called you to read the ad and take action didn’t I? I made you “want” to read more, to “see” this light so to speak. Don’t feel duped…J You have not been. What I present here is a simple psychology behind the reason someone responds to an advertisement. The “Lost Secrets” I refer to are right in front of you.
When you write a headline you must grab the readers attention within 2 seconds. That’s it! You get no more time. Do not stop, do not pass go, and certainly do not collect your $200. Certainly do not believe anyone who will tell you differently. To get your prospect to your offer your ad must be enticing, yet present a certain “hope” to the reader that what lies on the other side of the text is a solution.
But, it should not be just any solution. This solution must solve a specific problem. There is no other reason to entice your prospects. You can think of tons of needs and wants but the simple, cut and dry, black and white of it is that your customer “needs” a “solution” to a “problem”.
This problem could be anything as simple as a new computer chair to the much more powerful and complicated ink pen. Every pun intended…J The pen offers you the ability to write, and what you write will be ads. Not just any ads mind you. But prospect pulling, customer converting, sales exploding ads.
Using the power of the pen, and the written word has caused wars and saved lives. It has placed a value upon every real and conceivable thing on the planet. When you see the written word it pulls you into it’s meaning. Too often today we are bombarded with advertisements that SCREAM at you to Buy, Buy, Buy Now! Get Rich Quick! Make Tons Of Cash Sitting On Your Duff! Either the guys that write these type ads are desperate or they are idiots.
Get real people. It doesn’t work as good as well written, enticing, hope giving, problem solving, ads. Simple as that. Who else would try to sell you a SPAM blocker in an email you never asked for in the first place. They would argue that it’s clever, or that the sheer number of ads will pull in the money, and make it worth it. They play the numbers game. Are you?
Are you simply throwing as many ads out there as you possibly can hoping someone will find you and your product? I tell you now that doing that is like throwing mud against a wall while standing next to it. Some will stick but most will come back and slap you in the face.
On the flip side of this advertising coin are the people who really don’t care. They are after, and only want one thing. Your money. They couldn’t care less whether they were providing a service to someone, or solving someone’s problem with a “win-win” solution. This causes the real solution provider much grief and increases the distrust between the consumer and the salesperson/advertiser. Ultimately it makes the job of the “real” business owner that much more difficult.
Two of the oldest business ideals around are Quality and Quantity. Which one do you use in your business? Which one do you believe in? If you are of the latter group, than please stop reading this article right now. The internet would be a better place without these types of advertisers. Unless of course you are ready to change your world weary ways.
People are tired of reading ads that SCREAM at them. A few examples are:
· ALL CAPS!
· Excessive Punctuation!!!!!!
· Make 10 Million Dollars By This Time Tomorrow Night!
· Incorect Speeling!
Nothing turns a potential prospect off more than these types of ads. Yet we see them day in day out. Everyone has their own idea about marketing. Some work, some don’t. Some just simply play the numbers knowing they can always get about 1% conversion and don’t really care about writing good ads, fulfilling articles, or most importantly, solving the consumers problem.
You must be credible. Your prospects will know if you are not.
You must be trustworthy. Your prospects will know if you are not.
You must be
We are living in the Golden Age of Mankind. Not the Dark Ages, not the Middle Ages, not the Classical Age, the Industrial Age, but the Golden Age.What does this mean? Essentially historians have labeled our times as Golden because of the overwhelming possibilities for human beings to become prosperous and live lives of abundance and happiness.Yet despite such possibilities, many still struggle because the are unaware or choose to ignore the laws of financial freedom.Financial independence is simply defined as:The ability to live from the income of your personally invested resources.How does one go about reaching a point of financial independence? Glad you asked. Here we go
But, it should not be just any solution. This solution must solve a specific problem. There is no other reason to entice your prospects. You can think of tons of needs and wants but the simple, cut and dry, black and white of it is that your customer “needs” a “solution” to a “problem”.
This problem could be anything as simple as a new computer chair to the much more powerful and complicated ink pen. Every pun intended…J The pen offers you the ability to write, and what you write will be ads. Not just any ads mind you. But prospect pulling, customer converting, sales exploding ads.
Using the power of the pen, and the written word has caused wars and saved lives. It has placed a value upon every real and conceivable thing on the planet. When you see the written word it pulls you into it’s meaning. Too often today we are bombarded with advertisements that SCREAM at you to Buy, Buy, Buy Now! Get Rich Quick! Make Tons Of Cash Sitting On Your Duff! Either the guys that write these type ads are desperate or they are idiots.
Get real people. It doesn’t work as good as well written, enticing, hope giving, problem solving, ads. Simple as that. Who else would try to sell you a SPAM blocker in an email you never asked for in the first place. They would argue that it’s clever, or that the sheer number of ads will pull in the money, and make it worth it. They play the numbers game. Are you?
Are you simply throwing as many ads out there as you possibly can hoping someone will find you and your product? I tell you now that doing that is like throwing mud against a wall while standing next to it. Some will stick but most will come back and slap you in the face.
On the flip side of this advertising coin are the people who really don’t care. They are after, and only want one thing. Your money. They couldn’t care less whether they were providing a service to someone, or solving someone’s problem with a “win-win” solution. This causes the real solution provider much grief and increases the distrust between the consumer and the salesperson/advertiser. Ultimately it makes the job of the “real” business owner that much more difficult.
Two of the oldest business ideals around are Quality and Quantity. Which one do you use in your business? Which one do you believe in? If you are of the latter group, than please stop reading this article right now. The internet would be a better place without these types of advertisers. Unless of course you are ready to change your world weary ways.
People are tired of reading ads that SCREAM at them. A few examples are:
· ALL CAPS!
· Excessive Punctuation!!!!!!
· Make 10 Million Dollars By This Time Tomorrow Night!
· Incorect Speeling!
Nothing turns a potential prospect off more than these types of ads. Yet we see them day in day out. Everyone has their own idea about marketing. Some work, some don’t. Some just simply play the numbers knowing they can always get about 1% conversion and don’t really care about writing good ads, fulfilling articles, or most importantly, solving the consumers problem.
You must be credible. Your prospects will know if you are not.
You must be trustworthy. Your prospects will know if you are not.
You must be
Along with the fear and internal humiliation of losing your job, there is always a degree of anger: anger at fate for dealing you a lousy hand; anger at a company that took your long hours and hard work and threw them away without a second thought; anger at coworkers who played the political game more deftly and kept their positions when yours was eliminated.Some of us are so angry that we get stuck in our emotions and become almost paralyzed, unable to move on with any degree of enthusiasm or energy.Recognize that anger is a natural reaction to being marginalized and devalued. Give yourself some alone time to lick your wounds. Pound a punching bag, cry for hours, run for miles, or clean the hous
Get real people. It doesn’t work as good as well written, enticing, hope giving, problem solving, ads. Simple as that. Who else would try to sell you a SPAM blocker in an email you never asked for in the first place. They would argue that it’s clever, or that the sheer number of ads will pull in the money, and make it worth it. They play the numbers game. Are you?
Are you simply throwing as many ads out there as you possibly can hoping someone will find you and your product? I tell you now that doing that is like throwing mud against a wall while standing next to it. Some will stick but most will come back and slap you in the face.
On the flip side of this advertising coin are the people who really don’t care. They are after, and only want one thing. Your money. They couldn’t care less whether they were providing a service to someone, or solving someone’s problem with a “win-win” solution. This causes the real solution provider much grief and increases the distrust between the consumer and the salesperson/advertiser. Ultimately it makes the job of the “real” business owner that much more difficult.
Two of the oldest business ideals around are Quality and Quantity. Which one do you use in your business? Which one do you believe in? If you are of the latter group, than please stop reading this article right now. The internet would be a better place without these types of advertisers. Unless of course you are ready to change your world weary ways.
People are tired of reading ads that SCREAM at them. A few examples are:
· ALL CAPS!
· Excessive Punctuation!!!!!!
· Make 10 Million Dollars By This Time Tomorrow Night!
· Incorect Speeling!
Nothing turns a potential prospect off more than these types of ads. Yet we see them day in day out. Everyone has their own idea about marketing. Some work, some don’t. Some just simply play the numbers knowing they can always get about 1% conversion and don’t really care about writing good ads, fulfilling articles, or most importantly, solving the consumers problem.
You must be credible. Your prospects will know if you are not.
You must be trustworthy. Your prospects will know if you are not.
You must be
Most of the management courses have strategy game playing as a subject. I am a marketer. My product price is say - x. my competitor introduces his/her product at price -y. what should I do with my price that will increase my share. Because whatever I do, my competitor will manipulate their price. This becomes a game of strategy between my competitor and me. Who so ever devises a better strategy wins in the marketing competition. Free online games help in thinking development for such situations.Our life is made of strategic steps. Can free online games help us develop our strategic thinking? Let me give one more example of games and strategy. I am an employer. I want to give only a small raise to my emp
On the flip side of this advertising coin are the people who really don’t care. They are after, and only want one thing. Your money. They couldn’t care less whether they were providing a service to someone, or solving someone’s problem with a “win-win” solution. This causes the real solution provider much grief and increases the distrust between the consumer and the salesperson/advertiser. Ultimately it makes the job of the “real” business owner that much more difficult.
Two of the oldest business ideals around are Quality and Quantity. Which one do you use in your business? Which one do you believe in? If you are of the latter group, than please stop reading this article right now. The internet would be a better place without these types of advertisers. Unless of course you are ready to change your world weary ways.
People are tired of reading ads that SCREAM at them. A few examples are:
· ALL CAPS!
· Excessive Punctuation!!!!!!
· Make 10 Million Dollars By This Time Tomorrow Night!
· Incorect Speeling!
Nothing turns a potential prospect off more than these types of ads. Yet we see them day in day out. Everyone has their own idea about marketing. Some work, some don’t. Some just simply play the numbers knowing they can always get about 1% conversion and don’t really care about writing good ads, fulfilling articles, or most importantly, solving the consumers problem.
You must be credible. Your prospects will know if you are not.
You must be trustworthy. Your prospects will know if you are not.
You must be
Superstars Know The Best Way To Focus Is To Take The Occasional BreakA law school superstar lives, breathes, and eats the law, but is sensible enough to take a break every once in a while and do something outside of the realm of law school to keep his or her mind sharp and hungry enough for more law once break time is over.Superstars Know How To Manage Time and Meet Deadlines For School -- They Also Ask For Help When They Need ItTo rule the realm of law school when your sensibly taken break is over, a law school superstar either arrives at law school an expert in time management, or quickly transforms him or herself into such an expert. A law school superstar quickly realizes that the amou
People are tired of reading ads that SCREAM at them. A few examples are:
· ALL CAPS!
· Excessive Punctuation!!!!!!
· Make 10 Million Dollars By This Time Tomorrow Night!
· Incorect Speeling!
Nothing turns a potential prospect off more than these types of ads. Yet we see them day in day out. Everyone has their own idea about marketing. Some work, some don’t. Some just simply play the numbers knowing they can always get about 1% conversion and don’t really care about writing good ads, fulfilling articles, or most importantly, solving the consumers problem.
You must be credible. Your prospects will know if you are not.
You must be trustworthy. Your prospects will know if you are not.
You must be straightforward. Your prospects will know if you are not.
You must offer hope of a solution. Your prospects will know if you are not.
You must be believable. Your prospects will know if you are not.
You must realize… Your prospects are not stupid!
I started to explain the solution principle to you when I described the chair. You don’t normally purchase a chair because it’s pretty, or it because it matches the drapes. You don’t purchase a chair because it was on sale or even because you save money. In fact, you don’t buy the chair at all. You invest in the solution it provides. Remember this and your sales will show positive results.
Invest in your customer first and he or she will invest in you and your product or service. Show credibility and trust, and your prospects will be more likely to purchase from you rather than your competitor. Be ethical, honest and straightforward in your ads and your bottom line will increase exponentially.
The old adage, “The customer is always right.” Is only part of it. The customer is always looking for a solution. Provide it to them and they will thank you for it with their order.
By: Eric Wichman
Founder: Pdtimes.com
? Copyright 2005 Eric Wichman. All rights reserved.
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