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Add You - 5 High-Impact Marketing Tips
There are two sides to optimal performance. One side deals with structures, processes and procedures, tools and measurement. This side deals with management of "hard" objective data: facts, figures, charts, etc. that can be examined and "seen."The other side of optimal performance has to do with attitude, creativity, commitment, buy-in and self-discipline. This "softer," intangible side deals with leadership: when leadership is present, the rig
Tip: Postcards are also an excellent low-cost alternative to email. People get so much email today that even legitimate messages are getting deleted unread. But they get few if any postcards. Your message is guaranteed to get their attention when it's delivered on a postcard.
5. Encourage Questions
You're walking away from a lot of easy sales if you don't encourage prospects to ask questions about your product or service.<
When Enron bought up energy contracts and install them back to the state of California for five times their face value, it one of nearly bankrupt the state, it did bankrupt one major energy supplier. Yet, Enron is perfectly allowed to do this, based on the laws of deregulation of the energy industry passed in California. When California settled to pay Enron only 2 and a half times the cost, Californians were still hurt. In almost every trade journal,
1. Promote Only One Thing at a Time
Promote only 1 product or service each time you advertise. Many people have difficulty selecting one product when their decision forces them to delay or reject buying something else they also want. When prospects cannot make an easy choice they often make no decision at all ...and you lose the sale.
Tip: Offer new customers a related product or service immediately after they buy from you. Many will accept your offer, producing an easy sale without jeopardizing the initial purchase.
2. Provide Multiple Ways for Customers to Buy
Providing choices of what to buy will reduce your sales. But providing choices of how to buy will increase your sales. Offer many different ways for customers to buy from you. The same method is not convenient for everybody. Prospective customers are more likely to act immediately when their favorite way of ordering is available.
3. Avoid Your Competitors
Look for some new niche markets you and your competitors overlooked. You may uncover a market you can dominate with little or no competition.
One quick and easy way to find profitable new markets is to sub-divide your current market into several narrowly defined niche markets. Then customize your advertising to the unique needs of prospects in each niche market.
Tip: You can narrow the appeal of an existing web site without losing its effectiveness with your main market. Just create customized web pages for each market segment you want to target. Then add a link to each of these specialized pages on your home page.
4. Use Alternative Marketing
Look for alternative media your competitors may be overlooking. For example, many internet marketers are beginning to use direct mail postcards to generate traffic to their web sites. It's a low cost way to bypass the heavy competition online.
A brief captivating message on a postcard with an enticing offer sent to the right prospects will generate a flood of traffic to your website - or a large number of sales leads.
Tip: Postcards are also an excellent low-cost alternative to email. People get so much email today that even legitimate messages are getting deleted unread. But they get few if any postcards. Your message is guaranteed to get their attention when it's delivered on a postcard.
5. Encourage Questions
You're walking away from a lot of easy sales if you don't encourage prospects to ask questions about your product or service. Work Place Issues - Discussing Salary Requirements
When it comes to some of the most uncomfortable situations and discussions that arise in the workplace, mulling over the issue of your salary might be one of the most intimidating and stressful topics to deal with. Since the cost of living rises over time, it may be left to you to bring up the subject to your employer when a raise hasn't been granted. At other times, you are just starting out in the work world or new job and need to negotiate the term
2. Provide Multiple Ways for Customers to Buy
Providing choices of what to buy will reduce your sales. But providing choices of how to buy will increase your sales. Offer many different ways for customers to buy from you. The same method is not convenient for everybody. Prospective customers are more likely to act immediately when their favorite way of ordering is available.
3. Avoid Your Competitors
Look for some new niche markets you and your competitors overlooked. You may uncover a market you can dominate with little or no competition.
One quick and easy way to find profitable new markets is to sub-divide your current market into several narrowly defined niche markets. Then customize your advertising to the unique needs of prospects in each niche market.
Tip: You can narrow the appeal of an existing web site without losing its effectiveness with your main market. Just create customized web pages for each market segment you want to target. Then add a link to each of these specialized pages on your home page.
4. Use Alternative Marketing
Look for alternative media your competitors may be overlooking. For example, many internet marketers are beginning to use direct mail postcards to generate traffic to their web sites. It's a low cost way to bypass the heavy competition online.
A brief captivating message on a postcard with an enticing offer sent to the right prospects will generate a flood of traffic to your website - or a large number of sales leads.
Tip: Postcards are also an excellent low-cost alternative to email. People get so much email today that even legitimate messages are getting deleted unread. But they get few if any postcards. Your message is guaranteed to get their attention when it's delivered on a postcard.
5. Encourage Questions
You're walking away from a lot of easy sales if you don't encourage prospects to ask questions about your product or service.<
Years ago I attended a Realtor’s convention where one of the booth themes was “Don’t be a Secret Agent.” The whole idea was that when you’re in sales you’d better let everyone in your sphere of influence (and beyond) know, or they’ll use someone else and you’ll have hurt feelings and an empty bank account.Lately I’ve been thinking about how that applies to each and every business in the universe. And the fact that there’s more to it than
3. Avoid Your Competitors
Look for some new niche markets you and your competitors overlooked. You may uncover a market you can dominate with little or no competition.
One quick and easy way to find profitable new markets is to sub-divide your current market into several narrowly defined niche markets. Then customize your advertising to the unique needs of prospects in each niche market.
Tip: You can narrow the appeal of an existing web site without losing its effectiveness with your main market. Just create customized web pages for each market segment you want to target. Then add a link to each of these specialized pages on your home page.
4. Use Alternative Marketing
Look for alternative media your competitors may be overlooking. For example, many internet marketers are beginning to use direct mail postcards to generate traffic to their web sites. It's a low cost way to bypass the heavy competition online.
A brief captivating message on a postcard with an enticing offer sent to the right prospects will generate a flood of traffic to your website - or a large number of sales leads.
Tip: Postcards are also an excellent low-cost alternative to email. People get so much email today that even legitimate messages are getting deleted unread. But they get few if any postcards. Your message is guaranteed to get their attention when it's delivered on a postcard.
5. Encourage Questions
You're walking away from a lot of easy sales if you don't encourage prospects to ask questions about your product or service.<
Those of you familiar with my personal history know that I have a strong background in, and affinity for, digital marketing. Now that my bias is fully disclosed, I’m going to tell you what most traditional ad agencies will not…that the digital medium is far and away the most powerful, cost effective and measurable form of media available today. Advertising and MarComm budgets can no longer focus solely on traditional communications mediums; rather bud
4. Use Alternative Marketing
Look for alternative media your competitors may be overlooking. For example, many internet marketers are beginning to use direct mail postcards to generate traffic to their web sites. It's a low cost way to bypass the heavy competition online.
A brief captivating message on a postcard with an enticing offer sent to the right prospects will generate a flood of traffic to your website - or a large number of sales leads.
Tip: Postcards are also an excellent low-cost alternative to email. People get so much email today that even legitimate messages are getting deleted unread. But they get few if any postcards. Your message is guaranteed to get their attention when it's delivered on a postcard.
5. Encourage Questions
You're walking away from a lot of easy sales if you don't encourage prospects to ask questions about your product or service.<
Here are some of the memorable things people have said to me since I started my business in 1992. And, yes, all of the quotes are true."Paying these royalties is a real hassle."> Comment: You can't judge a book publisher by the cover."I know that you're a much better speaker, and that your content is better, your materials are better, and even your fee is lower, but I decided to use a seminar company from out of state becaus
Tip: Postcards are also an excellent low-cost alternative to email. People get so much email today that even legitimate messages are getting deleted unread. But they get few if any postcards. Your message is guaranteed to get their attention when it's delivered on a postcard.
5. Encourage Questions
You're walking away from a lot of easy sales if you don't encourage prospects to ask questions about your product or service.
Only interested prospects will take the time to ask questions. Many will buy ...especially if you answer their question quickly and completely. You can even include a promotion for your product or service as part of your answer.
Make it easy for prospects to ask questions when they are at your web site or in other selling situations where there is no personal contact. For example, provide a phone number or an email address they can use to ask questions.
Tip: If you find yourself personally answering a lot of questions, add a Questions and Answers section to your web site or your sales brochure. Include the answers to the most frequently asked questions. It will reduce the number of questions you have to answer personally.
Each of these 5 marketing tips provides a simple way for you to boost your sales quickly ...and for little or no new expense.
Copyright 2005 Bob Leduc
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