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Add You - Postcards Work
A holistic business approach is a relatively new concept that is increasingly being accepted by the business world. To be a business that uses holistic techniques, it means that the entire organization is considered in its processes and policies, as opposed to focusing only on its specific components. By using the holistic approach to running a business, you will make certain that your business is running at its full potential, as opposed to simply having strong areas and weak areas.Holistic approaches to business, such as the increasingly popular Six Sigma business strategy developed by Motorola, involve the consideration of the entire business situation instead of only a single time or portion of it.In order to implement such a process, many businesses choose to reach out to professionals for help, with consultan
This fear causes them to frequently avoid buying something they truly want.
They don't want to buy and then find out that your product or service won't solve their problem. They don't want to be or even feel ripped off or still at a loss over the solution to their problem.
You must take away their risk in doing business with you. You must provide a way that they can "trust" you.
If you don't they won't buy and you will lose business.
Most people fear losing something they have more than they desire gaining something they want. This fear causes many people to avoid buying something they really want. They're reluctant to buy because they might not get what they expect from your product or service and they'll lose their money. You have to remove this perceived risk to avoid losing business because of "no trust". Here are 3 ways I've found effective for any business...
1. Eliminate the risk with an unconditional money back guarantee.
2. Give them testimonials from
What will the advertising executives think of next? Many small businesses will try new forms of advertising because the Yellow Pages doesn't work. In fact one of the most interesting new ways to advertise is to buy a space above urinals and it was proven that that works five times better than yellow page ads.And if you have the stomach for it we have been told that advertising on the back of toilet paper and bars and restaurants works great and one industry survey said it works 10 times better than yellow page ads. Yes, advertising on the back of toilet paper can be very profitable and when someone is stuck in that stall and they have nothing to do they will actually read the toilet paper of course what they do with it next we will not discuss. But suffice it to say anything that works 10 times better than yellow page a
The answer is postcards sent by direct mail. You can get your message to a targeted group of prospects or to your existing customers for a cost of about 25 to 30 cents each including postage. You can actually send someone a postcard every 30 days for only $3 a year. Postcards Work.
You can generate leads, create sales, ask prospects to give you a try or convince existing customers to buy more or buy more often. Postcards Work.
What are the 2 biggest secrets of marketing with postcards?
1. Regular, repeated mailings are the way to create big predictable results. When you mail every 30 days for a year you will cause a dramatic growth in your business. People respond to repetition. If you are a parent you know how hard it is to refuse repeated requests for a cookie or a desperately wanted toy. If you are not a parent, I'm sure you remember asking, even begging for a toy, treat or permission to stay up past your bedtime until your parents finally gave in. Your customers and prospective customers are similar. They need to be asked repeatedly too. Postcards Work.
2. There are really only 4 reasons people don't buy your products and services. Look at your own buying behavior and see for yourself if you believe me when I tell you these 4 apply to you too.
a) No need.
When people don't buy from you, it's because they don't want what you are offering. They may need what you are offering and not know or acknowledge that need, but the bottom line is they don't want it.
Save lots of time, effort and money by targeting your postcard mailings to groups of people who have demonstrated they want your product or service or one's similar to yours and then mail to them. Follow at least this one piece of advice and become more profitable immediately.
Examples of those who have demonstrated they want your products and services are:
1. your own customers, 2. your competitor's customers and 3. people who have bought products and services which your products and services supplement or complement.
Target your marketing. Promote your business exclusively to people likely to have a strong desire for the benefits provided by your product or service.
Postcards Work.
b) No money.
Businesses and consumers don't usually avoid purchases because they don't have or can't get the money necessary to purchase. They usually don't buy because they decide buying something else is more important to them (like food).
You can get them to buy from you by making it clear to them that buying your product or service will get rid of something they don't want or will get them something they do want or will get them more of something they already have that they like having.
It is your job to get your people and businesses to see that your products and services give or get them what they really want. Consumers and businesses rarely avoid buying something because they don't have (or can't get) the money needed to make the purchase. They avoid buying what you offer because they place a higher priority on spending money for something else. What is the most nagging problem you can solve for prospects in your targeted market? Make it real to them how they'll feel when your product or service eliminates that problem. Use postcards to communicate how they can get their problem solved.
Postcards Work.
c) No hurry.
People tend to drag their feet after they decide to buy something. The longer they wait to purchase the more likely they are to forget why your product or service is valuable or even absolutely necessary to them. Keep your message in front of them with repetitive mailings. If you don't...You'll lose the business. The reason repetitive mailings are so effective is that they remind your customers and prospects of what they are missing by not having your product or service working for them in their life. You can avoid losing sales because of "no hurry" by rewarding customers for taking immediate action and penalizing those who don't. For example, offer a special discount price or a special bonus for ordering before a deadline.
Do repetitive mailings to targeted customers and prospects and you will make more sales.
Postcards Work.
d) No trust.
Most people's fear of losing something is a bigger concern than getting something that they want.
This fear causes them to frequently avoid buying something they truly want.
They don't want to buy and then find out that your product or service won't solve their problem. They don't want to be or even feel ripped off or still at a loss over the solution to their problem.
You must take away their risk in doing business with you. You must provide a way that they can "trust" you.
If you don't they won't buy and you will lose business.
Most people fear losing something they have more than they desire gaining something they want. This fear causes many people to avoid buying something they really want. They're reluctant to buy because they might not get what they expect from your product or service and they'll lose their money. You have to remove this perceived risk to avoid losing business because of "no trust". Here are 3 ways I've found effective for any business...
1. Eliminate the risk with an unconditional money back guarantee.
2. Give them testimonials from s
Legging Up Your CompetitionLet’s face it. When you graduate from college you need an edge over the competition, right? Every year thousands of college students just like you enter the job market looking for the same thing you are, a job / career. Since that is the case you need something other than a paper degree to get your first job.Here are a few suggestions you can do while you are still in school:Project-based experienceMany schools give their students an opportunity to work with a local organization related to your field on a project the company needs help on. For many of these companies they are viewing this student help in the same manner they would if a consultant were to come in and help them with this project.There are some regional organizations around the country like the Pittsbu
2. There are really only 4 reasons people don't buy your products and services. Look at your own buying behavior and see for yourself if you believe me when I tell you these 4 apply to you too.
a) No need.
When people don't buy from you, it's because they don't want what you are offering. They may need what you are offering and not know or acknowledge that need, but the bottom line is they don't want it.
Save lots of time, effort and money by targeting your postcard mailings to groups of people who have demonstrated they want your product or service or one's similar to yours and then mail to them. Follow at least this one piece of advice and become more profitable immediately.
Examples of those who have demonstrated they want your products and services are:
1. your own customers, 2. your competitor's customers and 3. people who have bought products and services which your products and services supplement or complement.
Target your marketing. Promote your business exclusively to people likely to have a strong desire for the benefits provided by your product or service.
Postcards Work.
b) No money.
Businesses and consumers don't usually avoid purchases because they don't have or can't get the money necessary to purchase. They usually don't buy because they decide buying something else is more important to them (like food).
You can get them to buy from you by making it clear to them that buying your product or service will get rid of something they don't want or will get them something they do want or will get them more of something they already have that they like having.
It is your job to get your people and businesses to see that your products and services give or get them what they really want. Consumers and businesses rarely avoid buying something because they don't have (or can't get) the money needed to make the purchase. They avoid buying what you offer because they place a higher priority on spending money for something else. What is the most nagging problem you can solve for prospects in your targeted market? Make it real to them how they'll feel when your product or service eliminates that problem. Use postcards to communicate how they can get their problem solved.
Postcards Work.
c) No hurry.
People tend to drag their feet after they decide to buy something. The longer they wait to purchase the more likely they are to forget why your product or service is valuable or even absolutely necessary to them. Keep your message in front of them with repetitive mailings. If you don't...You'll lose the business. The reason repetitive mailings are so effective is that they remind your customers and prospects of what they are missing by not having your product or service working for them in their life. You can avoid losing sales because of "no hurry" by rewarding customers for taking immediate action and penalizing those who don't. For example, offer a special discount price or a special bonus for ordering before a deadline.
Do repetitive mailings to targeted customers and prospects and you will make more sales.
Postcards Work.
d) No trust.
Most people's fear of losing something is a bigger concern than getting something that they want.
This fear causes them to frequently avoid buying something they truly want.
They don't want to buy and then find out that your product or service won't solve their problem. They don't want to be or even feel ripped off or still at a loss over the solution to their problem.
You must take away their risk in doing business with you. You must provide a way that they can "trust" you.
If you don't they won't buy and you will lose business.
Most people fear losing something they have more than they desire gaining something they want. This fear causes many people to avoid buying something they really want. They're reluctant to buy because they might not get what they expect from your product or service and they'll lose their money. You have to remove this perceived risk to avoid losing business because of "no trust". Here are 3 ways I've found effective for any business...
1. Eliminate the risk with an unconditional money back guarantee.
2. Give them testimonials from
You can have the best book in the world, but if no one knows about it, no one will buy it; publicity, promotion, marketing and a focus on selling more books should now be a big part of your daily life. Authors, self publishers and book publishers can be very unhappy when they see boxes of books delivered from the printer, loaded onto pallets in their garage and not have any idea on how they're going to sell them; don't let this happen to you -- be prepared. Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed.Using press releases for marketing or promoting yourself, book or book's website has become increasingly popular as publishers discover the powerful benefits of using press releases. Don't underestimate the value of a good press release for making book sales. Yo
Postcards Work.
b) No money.
Businesses and consumers don't usually avoid purchases because they don't have or can't get the money necessary to purchase. They usually don't buy because they decide buying something else is more important to them (like food).
You can get them to buy from you by making it clear to them that buying your product or service will get rid of something they don't want or will get them something they do want or will get them more of something they already have that they like having.
It is your job to get your people and businesses to see that your products and services give or get them what they really want. Consumers and businesses rarely avoid buying something because they don't have (or can't get) the money needed to make the purchase. They avoid buying what you offer because they place a higher priority on spending money for something else. What is the most nagging problem you can solve for prospects in your targeted market? Make it real to them how they'll feel when your product or service eliminates that problem. Use postcards to communicate how they can get their problem solved.
Postcards Work.
c) No hurry.
People tend to drag their feet after they decide to buy something. The longer they wait to purchase the more likely they are to forget why your product or service is valuable or even absolutely necessary to them. Keep your message in front of them with repetitive mailings. If you don't...You'll lose the business. The reason repetitive mailings are so effective is that they remind your customers and prospects of what they are missing by not having your product or service working for them in their life. You can avoid losing sales because of "no hurry" by rewarding customers for taking immediate action and penalizing those who don't. For example, offer a special discount price or a special bonus for ordering before a deadline.
Do repetitive mailings to targeted customers and prospects and you will make more sales.
Postcards Work.
d) No trust.
Most people's fear of losing something is a bigger concern than getting something that they want.
This fear causes them to frequently avoid buying something they truly want.
They don't want to buy and then find out that your product or service won't solve their problem. They don't want to be or even feel ripped off or still at a loss over the solution to their problem.
You must take away their risk in doing business with you. You must provide a way that they can "trust" you.
If you don't they won't buy and you will lose business.
Most people fear losing something they have more than they desire gaining something they want. This fear causes many people to avoid buying something they really want. They're reluctant to buy because they might not get what they expect from your product or service and they'll lose their money. You have to remove this perceived risk to avoid losing business because of "no trust". Here are 3 ways I've found effective for any business...
1. Eliminate the risk with an unconditional money back guarantee.
2. Give them testimonials from
So often franchisors look for faster ways to expand their systems and extend their brand name. One of the common ways to do this for franchisors is to sell regional franchising rights or master franchising. This is where the franchiser allows for sub-franchisors to do the franchising in a specific region or with a certain sector using the franchisor’s brand name, products and services.We looked at this in our franchising company and came back under whelmed by the initial results after rolling out two major master franchise areas one in the Northern Midwest and another in Arizona and New Mexico. We found our selves with less control over our brand name and use of the marks than we had hoped for and unable in many cases to enforce our master franchise agreements due to various inconsistencies in state laws. The United States
Postcards Work.
c) No hurry.
People tend to drag their feet after they decide to buy something. The longer they wait to purchase the more likely they are to forget why your product or service is valuable or even absolutely necessary to them. Keep your message in front of them with repetitive mailings. If you don't...You'll lose the business. The reason repetitive mailings are so effective is that they remind your customers and prospects of what they are missing by not having your product or service working for them in their life. You can avoid losing sales because of "no hurry" by rewarding customers for taking immediate action and penalizing those who don't. For example, offer a special discount price or a special bonus for ordering before a deadline.
Do repetitive mailings to targeted customers and prospects and you will make more sales.
Postcards Work.
d) No trust.
Most people's fear of losing something is a bigger concern than getting something that they want.
This fear causes them to frequently avoid buying something they truly want.
They don't want to buy and then find out that your product or service won't solve their problem. They don't want to be or even feel ripped off or still at a loss over the solution to their problem.
You must take away their risk in doing business with you. You must provide a way that they can "trust" you.
If you don't they won't buy and you will lose business.
Most people fear losing something they have more than they desire gaining something they want. This fear causes many people to avoid buying something they really want. They're reluctant to buy because they might not get what they expect from your product or service and they'll lose their money. You have to remove this perceived risk to avoid losing business because of "no trust". Here are 3 ways I've found effective for any business...
1. Eliminate the risk with an unconditional money back guarantee.
2. Give them testimonials from
Finding The Right FranchiseWhether it’s hamburgers, pizza, telecom, coffee, Internet, muffler parts, or seniors’ services, there are Franchise opportunities available to evaluate. There are great Franchise systems, good Franchise systems, and bad Franchise systems. The challenge is to ask the right questions to find the right system that will fit your goals and dreams. The key is to ask the questions – and listen closely to the responses. Only then can you determine if the Franchise opportunity is the right fit for you. So whether it’s food services like burgers or coffee, professional services like telecom or IT, or manual services like cleaning or oil changes, ask the questions and record the answers.Communications With Existing FranchiseesOne of the most important sources of valuable information will be the
This fear causes them to frequently avoid buying something they truly want.
They don't want to buy and then find out that your product or service won't solve their problem. They don't want to be or even feel ripped off or still at a loss over the solution to their problem.
You must take away their risk in doing business with you. You must provide a way that they can "trust" you.
If you don't they won't buy and you will lose business.
Most people fear losing something they have more than they desire gaining something they want. This fear causes many people to avoid buying something they really want. They're reluctant to buy because they might not get what they expect from your product or service and they'll lose their money. You have to remove this perceived risk to avoid losing business because of "no trust". Here are 3 ways I've found effective for any business...
1. Eliminate the risk with an unconditional money back guarantee.
2. Give them testimonials from satisfied customers and/or provide references that prove the quality and reliability of your product or service.
3. Make it easy for your prospects and customers to communicate with you and get their questions and concerns answered. Let them see you and your business are real and that you value getting and keeping their trust and present and future business.
These are really the only 4 reasons why people don't buy from you. You can increase your sales and profits by knowing them and doing everything you can to mail your postcards to the people and businesses most likely to want and benefit from your products and services, make it clear to them how valuable the benefits of your products and services are to them, get them to see the urgency of getting the value of your products and services now and finally that they can trust you to help them get the benefits you promised your products and services would give them.
When you do all these things, guess what? People will buy from you like crazy. Postcards are a perfect low cost medium to overcome the 4 reasons people don't buy from you.
Use postcards in repetitive mailings and make your business soar.
Don't ever forget.
POSTCARDS WORK!
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