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  • Add You - Does Your Marketing Pass This 10-Point Test?

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    Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test. I challenge you to evaluate one of your recent ads, promotions or other marketing act
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    rtain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test. I challenge you to evaluate one of your recent ads, promotions or other marketing ac
    Your Business Title is an Important Marketing Tool
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    ing 10-Point checklist will help you determine if your marketing passes the test. I challenge you to evaluate one of your recent ads, promotions or other marketing ac
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    ne of your recent ads, promotions or other marketing activities to see how it measures up.

    1) Does it focus on the solution or benefit you provide?

    Too often ads simply list product or service features. Don't make your prospects work that hard to figure out how you

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