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Add You - Service Marketers; How's Your Packaging?
With the growing importance of customer care and service, companies are hiring more Secret Shoppers and evaluators. The Secret Shopping industry has also become a convenient way of making extra money and there are numerous Jobs available to Secret Shopping aspirants in business setups such as restaurants, convenience stores, movie theaters, financial institutions etc.Before applying for any Secret Shopper Job, make sure that the hiring company is a genuine Secret Shopper Company. Keep in mind that legitimate hiring companies for Secret Shoppers don’t charge any fee for registration, application or training. Most
Voicemail greeting
Talk about a moment of truth for your business. The vast majority of business calls (including calls from your prospects) reach voicemail, thus underscoring the need for a professional, well-crafted greeting. Don’t have your daughter recite her new poem or feature a rap version of “Old Lang Syne”. Keep it simple…and professional.
Punctuality
At the root of being on time is respect; respect for someone else’s time. So, be on time for all appointments. If you do run late, call and let someone know. If you’re running a meeting, end on time or announce that the meeting may go longer and give anyone an opportunity to bow out.
If you think any of these packaging elements aren’t worth investing in, then you’ve mi
Picture this. You develop some product or service, spend countless hours making sure everything is just right, set up a beautiful web site, make sure the ecommerce end is secure, and then release what you know will be of utmost benefit to others.Do you really know this? How do you know it? Gut feeling? Someone else told you so?In the world of online ventures, researching the currently defined marketplace can be even more important than in the offline world. Why? Things change so incredibly fast. Web sites and services start and end with the blink of an eye. In part this is because of the nature of the int
Yet instead of a folded carton with colorful graphics, you are the packaging for your service business. Intangible points of contact, including your clothes, your briefcase, maybe even your breath, all burn a lasting image in your buyer’s mind.
Here are some of the more common packaging elements all service marketers should pay attention to:
Your clothes
All your technical expertise won’t mean diddly if you wear a tie dye t-shirt and striped bell bottoms to your first client meeting. “Always dress better than you need to,” says Sue Morem, author of How to Gain the Professional Edge; Achieve the Personal and Professional Image You Want. “Even when dealing with a casual company, remember you are not a part of that company; you’re an outsider.” If you’re not sure what to wear, find a personal shopping consultant.
Briefcase
I’ve seen people use briefcases that looked like they carried the first batch of Pony Express mail. Resist the temptation to use that briefcase Uncle Joe bought you at Wal-Mart and instead invest good money in one at a reputable luggage store.
Briefcases are one of the few personal effects almost every business person carries into a meeting and this simple item speaks volumes about your image.
Your notebook
When you pull out some paper to take notes, do you pull out a sturdy, professional looking notebook or just a pad of paper? This item, which sits on the table throughout the meeting, may go unnoticed by many of your buyers. But then again, it may not.
Etiquette
Saying please and thank you. A firm handshake. Looking someone in the eye when talking to them. “Etiquette is the equivalent of the ribbon and bow on a package,” says Morem. “Good etiquette lets others know you are in control and finishes off your image.” For a good primer on professional etiquette, consult her book.
Proposal covers
Up until five years ago, I routinely faxed my proposals to prospects. Then, one of these prospects said to me “Jay, I have two proposals here. One is handsomely bound and the other is faxed. Which do you think I should go with?” Point taken. When final packaging your proposals, estimates or RFP’s, use the highest quality binding system you can afford.
Envelopes
Do you still hand-address your envelopes? A lot of business people I know do and I sure wouldn’t penalize them for it. But if your competitors are ink jetting their envelopes, your image will suffer ever so slightly.
Email address
What image does your email convey? If your email address is studmuffin@yahoo.com or hottie@hotmail.com, you might take a step back and ask yourself, what image does this convey? If you’re after a professional image for your service business, and you have an email address that doesn’t synch up with this image, you might want to consider upgrading it.
Domain name
These days, with the costs of taking your business online dropping precipitously, your business really should have its own domain name. I’m not knocking AOL or Yahoo. But if you want to project the image of an established business that operates in a professional manner, having your own domain name is a giant leap. For more information about availability of certain domain names, visit InterNIC at www.internic.com.
Email fonts and colors
I’ve received some very professional looking emails. I’ve also received some emails that were laughably amateur. Increasingly these days, buyers and sellers make initial contact through email, and casual fonts or background colors that bury the body text penalize you right from the start. Consider your email address and template as “wrappers” for your business and treat them accordingly.
Voicemail greeting
Talk about a moment of truth for your business. The vast majority of business calls (including calls from your prospects) reach voicemail, thus underscoring the need for a professional, well-crafted greeting. Don’t have your daughter recite her new poem or feature a rap version of “Old Lang Syne”. Keep it simple…and professional.
Punctuality
At the root of being on time is respect; respect for someone else’s time. So, be on time for all appointments. If you do run late, call and let someone know. If you’re running a meeting, end on time or announce that the meeting may go longer and give anyone an opportunity to bow out.
If you think any of these packaging elements aren’t worth investing in, then you’ve mis
As an accounting trainee, you would be working with an accountant who is CCAB qualified, who would be in essence your mentor for the field of accountancy. The vast majority of accounting jobs in the UK state that the organization is looking for CCAB-qualified accountants. As a trainee, you could land a job with an organization to train in accounting while you were going to school for accounting to get some hands on experience.Trainee accounting jobs are quite plentiful within the UK because of the vastness of accounting jobs throughout the area. While accounting may seem boring to some, there is still a need for
Briefcase
I’ve seen people use briefcases that looked like they carried the first batch of Pony Express mail. Resist the temptation to use that briefcase Uncle Joe bought you at Wal-Mart and instead invest good money in one at a reputable luggage store.
Briefcases are one of the few personal effects almost every business person carries into a meeting and this simple item speaks volumes about your image.
Your notebook
When you pull out some paper to take notes, do you pull out a sturdy, professional looking notebook or just a pad of paper? This item, which sits on the table throughout the meeting, may go unnoticed by many of your buyers. But then again, it may not.
Etiquette
Saying please and thank you. A firm handshake. Looking someone in the eye when talking to them. “Etiquette is the equivalent of the ribbon and bow on a package,” says Morem. “Good etiquette lets others know you are in control and finishes off your image.” For a good primer on professional etiquette, consult her book.
Proposal covers
Up until five years ago, I routinely faxed my proposals to prospects. Then, one of these prospects said to me “Jay, I have two proposals here. One is handsomely bound and the other is faxed. Which do you think I should go with?” Point taken. When final packaging your proposals, estimates or RFP’s, use the highest quality binding system you can afford.
Envelopes
Do you still hand-address your envelopes? A lot of business people I know do and I sure wouldn’t penalize them for it. But if your competitors are ink jetting their envelopes, your image will suffer ever so slightly.
Email address
What image does your email convey? If your email address is studmuffin@yahoo.com or hottie@hotmail.com, you might take a step back and ask yourself, what image does this convey? If you’re after a professional image for your service business, and you have an email address that doesn’t synch up with this image, you might want to consider upgrading it.
Domain name
These days, with the costs of taking your business online dropping precipitously, your business really should have its own domain name. I’m not knocking AOL or Yahoo. But if you want to project the image of an established business that operates in a professional manner, having your own domain name is a giant leap. For more information about availability of certain domain names, visit InterNIC at www.internic.com.
Email fonts and colors
I’ve received some very professional looking emails. I’ve also received some emails that were laughably amateur. Increasingly these days, buyers and sellers make initial contact through email, and casual fonts or background colors that bury the body text penalize you right from the start. Consider your email address and template as “wrappers” for your business and treat them accordingly.
Voicemail greeting
Talk about a moment of truth for your business. The vast majority of business calls (including calls from your prospects) reach voicemail, thus underscoring the need for a professional, well-crafted greeting. Don’t have your daughter recite her new poem or feature a rap version of “Old Lang Syne”. Keep it simple…and professional.
Punctuality
At the root of being on time is respect; respect for someone else’s time. So, be on time for all appointments. If you do run late, call and let someone know. If you’re running a meeting, end on time or announce that the meeting may go longer and give anyone an opportunity to bow out.
If you think any of these packaging elements aren’t worth investing in, then you’ve mi
Data entry is the main component of any business firm. They use this to maintain records of all sorts in a properly way. Although it seems to be an easier task but this is not the scenario, the work has to be done very cautiously and efficiently by the professional as data is very crucial. Data is priceless for any organization irrespective of their size and strength. Today, huge changes in the business industry have taken place and so businesses are adopting such new advanced techniques. These high end technologies have helped the data entry services in becoming much easier and efficient than ever before. If you are s
Proposal covers
Up until five years ago, I routinely faxed my proposals to prospects. Then, one of these prospects said to me “Jay, I have two proposals here. One is handsomely bound and the other is faxed. Which do you think I should go with?” Point taken. When final packaging your proposals, estimates or RFP’s, use the highest quality binding system you can afford.
Envelopes
Do you still hand-address your envelopes? A lot of business people I know do and I sure wouldn’t penalize them for it. But if your competitors are ink jetting their envelopes, your image will suffer ever so slightly.
Email address
What image does your email convey? If your email address is studmuffin@yahoo.com or hottie@hotmail.com, you might take a step back and ask yourself, what image does this convey? If you’re after a professional image for your service business, and you have an email address that doesn’t synch up with this image, you might want to consider upgrading it.
Domain name
These days, with the costs of taking your business online dropping precipitously, your business really should have its own domain name. I’m not knocking AOL or Yahoo. But if you want to project the image of an established business that operates in a professional manner, having your own domain name is a giant leap. For more information about availability of certain domain names, visit InterNIC at www.internic.com.
Email fonts and colors
I’ve received some very professional looking emails. I’ve also received some emails that were laughably amateur. Increasingly these days, buyers and sellers make initial contact through email, and casual fonts or background colors that bury the body text penalize you right from the start. Consider your email address and template as “wrappers” for your business and treat them accordingly.
Voicemail greeting
Talk about a moment of truth for your business. The vast majority of business calls (including calls from your prospects) reach voicemail, thus underscoring the need for a professional, well-crafted greeting. Don’t have your daughter recite her new poem or feature a rap version of “Old Lang Syne”. Keep it simple…and professional.
Punctuality
At the root of being on time is respect; respect for someone else’s time. So, be on time for all appointments. If you do run late, call and let someone know. If you’re running a meeting, end on time or announce that the meeting may go longer and give anyone an opportunity to bow out.
If you think any of these packaging elements aren’t worth investing in, then you’ve mi
Most countries nowadays try to trade internationally. There is no need for the country to limit itself to the domestic market only. With the globalization taking place the international boundaries is not a problem any more. However, some countries are not familiar with the international markets and they need to learn from the experiences other countries have.Limited resources might also lead to that the company prefers forms of market entry that are not so costly and hazardous. However, during the last two decades, companies have developed their international activities more on a contingency basis. The intern
Domain name
These days, with the costs of taking your business online dropping precipitously, your business really should have its own domain name. I’m not knocking AOL or Yahoo. But if you want to project the image of an established business that operates in a professional manner, having your own domain name is a giant leap. For more information about availability of certain domain names, visit InterNIC at www.internic.com.
Email fonts and colors
I’ve received some very professional looking emails. I’ve also received some emails that were laughably amateur. Increasingly these days, buyers and sellers make initial contact through email, and casual fonts or background colors that bury the body text penalize you right from the start. Consider your email address and template as “wrappers” for your business and treat them accordingly.
Voicemail greeting
Talk about a moment of truth for your business. The vast majority of business calls (including calls from your prospects) reach voicemail, thus underscoring the need for a professional, well-crafted greeting. Don’t have your daughter recite her new poem or feature a rap version of “Old Lang Syne”. Keep it simple…and professional.
Punctuality
At the root of being on time is respect; respect for someone else’s time. So, be on time for all appointments. If you do run late, call and let someone know. If you’re running a meeting, end on time or announce that the meeting may go longer and give anyone an opportunity to bow out.
If you think any of these packaging elements aren’t worth investing in, then you’ve mi
There are many great advertising campaigns and marketing strategies, which corporate America has produced. Many of these great advertising campaigns have won awards and many deserve them. One of the greatest advertising achievements was done with Avis Rent a Car. Perhaps you'll remember the; We Try Harder; advertising campaign?It is interesting because Avis Rent a Car did not bother to say they charge less, have better service or rent better cars. None of that. Hertz Rent a Car was busy telling us how quick you could get out of the airport and into a car because of their fast check-in service.Avis Re
Voicemail greeting
Talk about a moment of truth for your business. The vast majority of business calls (including calls from your prospects) reach voicemail, thus underscoring the need for a professional, well-crafted greeting. Don’t have your daughter recite her new poem or feature a rap version of “Old Lang Syne”. Keep it simple…and professional.
Punctuality
At the root of being on time is respect; respect for someone else’s time. So, be on time for all appointments. If you do run late, call and let someone know. If you’re running a meeting, end on time or announce that the meeting may go longer and give anyone an opportunity to bow out.
If you think any of these packaging elements aren’t worth investing in, then you’ve missed my point. Each one of these is a defining contact point between your service business and your market, and forms an important element of your packaging. Pay attention to your packaging; your buyer will.
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