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Add You - Positioning For Success
Here's a productivity tip that will save you a lot of time and trouble if you need to collate responses from staff for any reason, especially if you work for an organisation with a lot of staff.Case Study: I worked for a financial institution with 3,000 plus employees and had to identify how many employees needed compulsory training in certain legislation so that we could plan and resource the training.I emailed everyone within the centre with a request that if they had not completed the training within the last three months, they were to reply to my email without changing the subject line. They were to reply by a certain deadline ... any queries were to be sent via a new email addressed to me and I explained why.I created a folder called 'Legislatio
THE SEARCH FOR SILVER BULLETS
In my two decad
Are they talking about you? They should be.I'm talking about your clients.One of the most powerful tools in marketing is the testimonial. Yet they are used by so few...Put yourself in the shoes (phew!) of the prospect.She can listen to you, try and believe you, hope that you are paying attention and addressing her concerns (I sure hope you are) OR she can read what another business says about you.Which is more believable?Sure, the prospect is going to have to listen to you and hope you address their needs regardless of whether you have testimonials, but which would you rather have working for you:1) Your best salesperson talking to a prospect,or...2) Your best salesperson talking to a prospect just after the
To what did Chandler attribute Napoleon’s great string of successes? First, he was a master of translating theory into action. And second, in addition to being a man of action Napoleon was not concerned about being original. He borrowed from history, developing and perfecting the ideas of others.
Napoleon made no secret of this secret of his success. “Read and meditate upon the wars of the great captains,” said he. "This is the only means of learning the art of war."
Success in marketing is precisely the same. There is no need to re-invent the wheel, the chariot, or the smart bomb. Marketing successes and failures are well documented. Books on marketing are abundant. Those who read them, and learn what is valuable through trial and error, action and evaluation, will become increasingly powerful.
THE SEARCH FOR SILVER BULLETS
In my two decade
Outsourcing is done to save money, improve quality, or free company resources for other activities. Outsourcing was first done in the data-processing industry and has spread to areas, including call centers. Outsourcing is the wave of the future. The decision to outsource is often made in the interest of lowering firm costs, redirecting or conserving energy directed at the competencies of a particular business, or to make more efficient use of worldwide labor, capital, technology and resources. Call centers are considered as one of the most common outsourced task for companies. In fact, it is also regarded as the first tasks to be outsourced. Peter Ryan, an analyst for Data monitor explained this statement saying that: -"The call center industry is now looking to
Napoleon made no secret of this secret of his success. “Read and meditate upon the wars of the great captains,” said he. "This is the only means of learning the art of war."
Success in marketing is precisely the same. There is no need to re-invent the wheel, the chariot, or the smart bomb. Marketing successes and failures are well documented. Books on marketing are abundant. Those who read them, and learn what is valuable through trial and error, action and evaluation, will become increasingly powerful.
THE SEARCH FOR SILVER BULLETS
In my two decad
A business conference is one the best ways to keep tabs of your business's goings-on and financial results. Whether you are about to hold a meeting with your top 5 executives or about to hold a product launch with 300 invitees, preparation needs major consideration.To aid you in your endeavor to conduct your best business conference ever, here is a rundown of the facilities you should start querying your conference facilitator or conference planner about.1. Visual PresenterThis is the modern version of the overhead projector commonly used in presenting various data to the business conference attendees.To maximize the use of this equipment, take note that a) you should use larger fonts and more whitespaces with your documents, b) use white pape
Napoleon made no secret of this secret of his success. “Read and meditate upon the wars of the great captains,” said he. "This is the only means of learning the art of war."
Success in marketing is precisely the same. There is no need to re-invent the wheel, the chariot, or the smart bomb. Marketing successes and failures are well documented. Books on marketing are abundant. Those who read them, and learn what is valuable through trial and error, action and evaluation, will become increasingly powerful.
THE SEARCH FOR SILVER BULLETS
In my two decad
Clever and unusual marketing ideasThe following are some ways to promote your business that are a bit unusual and out of the ordinary.1. Post signs on the stalls in bathrooms. 2. Create coupon flyers and hand them out in heavy traffic places. 3. Place business cards inside books in libraries and bookstores that pertain to the items you are selling or in books about running a business. 4. Create an audio file with your voice and ad and post it on the internet 5. Create a podcast promoting your business. 6. Create a video promoting your business. 7. Make wearable signs with poster board and wear them around town. 8. Write your ad on a whole bunch of stickers and put them on your clothes to attract attention. 9. Create a
Success in marketing is precisely the same. There is no need to re-invent the wheel, the chariot, or the smart bomb. Marketing successes and failures are well documented. Books on marketing are abundant. Those who read them, and learn what is valuable through trial and error, action and evaluation, will become increasingly powerful.
THE SEARCH FOR SILVER BULLETS
In my two decad
Done right, this chiropractic marketing approach actually requires LESS WORK and LESS TIME than what you're probably doing right now.Here's how it works:First, take a look at the report of findings you do with prospective patients.Maybe it's a formal report of findings.Or, maybe it's more of an informal consultation or process you bring prospective patients through.Regardless, how many of the prospective chiropractic patients you meet with in a given week are actually coming into your office "PRE- SOLD" on chiropractic care with you?In other words, how many are coming in to your office having already decided they want chiropractic care with you and are ready to write your office a check immediately?For most doctors
THE SEARCH FOR SILVER BULLETS
In my two decades of experience thinking about marketing related problems, a number of observations have impressed themselves upon me so that they have now become personal marketing principles. Among these I include the well worn maxim, “There are no silver bullets.”
I know that a lot of business people wish there were indeed a silver bullet, a top secret marketing tip that they might be privy to. This would help them find relief from having to do any further homework, any further study or thinking or work.
When you stop and think about it, virtuosity in any endeavor is the result of a hours of practice, preparation and sweat equity. Some people have natural abilities, but unless sharpened and honed the most gifted musician, athlete or sales professional will falter. Applying oneself to think from a marketing point of view is not natural to many of us. It is a skill, howev
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