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Add You - Marketing On The Cheap: Speak Out!
Hold Backs on Regular DeliveriesThere are a lot of great companies that provide Courier Service who are able to provide very dependable Courier Services. However, there are far more not-so-good Courier companies whose practices are unreliable or questionable, and leave you asking "Where is my delivery?" and "When is it going to finally arrive?" Sorry to have to ask, but which type of Courier Company are you using?You might be surprised to know that, the differences between a good Courier Company and a bad one are remarkably simple and easily distinguishable. That is, if one knows some basic fundamental
A general transcriptionist is not the same as a medical or legal transcriptionist. Those two fields are more specialized, but require similar skills. Many of the positions are full-time or part-time, instead of freelance work. But, there are many employers who like the benefits of using freelance, or contract, workers.Where to find a job as a general transcriptionist: There are many on-line job sites that advertise for transcriptionists, some sites specialize in just transcription work. Some local companies may be willing to farm out some transcription jobs, if you are willing to come in and pick up the recor
In another article (See "Marketing On The Cheap: Become a Joiner") I wrote about joining a service club to get exposure for you and your business. Those same organizations are always looking for speakers. Most, if not all, Lions, Kiwanis, Rotary and a number of other service clubs have programs during their regular meetings. They are always looking for speakers on any variety of subjects of interest.
Regardless of what business you are in, you can develop a program to fit the needs of those organizations. However, you don't want to develop a program that is a blatant and direct sales pitch. You'll have to develop a program that is somewhat indirect.
If you're in the insurance business, you probably don't want to do a 30-minute program on why everyone needs life insurance. Instead you may want to consider developing a presentation on ways small businesses can save on their worker's comp insurance. You may also want to think of developing a program that has nothing to do with insurance at all. A few years back a local insurance agent became the talk of the local "rubber chicken circuit" when he returned from a hunting trip to China. He put together an remarkable slide show that included incredible shots of the local culture and scenery, but it included absolutely nothing about insurance at all. Of course, he and his business were listed on hundre
Anybody who rides a commuter train or a bus today, or who visits an airport, can easily see the impact of office technologies on the current workforce. People are wired to go. There are the ones wearing the headset with the wide band at the base of the skull, removed from hearing you by huge round earphones. There are the ones smartly attired with the "Blue Tooth" gracefully curving along the cheekbone into the ear. There are those who sit fixated, rapidly weaving their thumbs across the dashboard of the Blackberry style Personal Digital Assistant. Others are using laptops in a variety of sizes with a variety of scr
In another article (See "Marketing On The Cheap: Become a Joiner") I wrote about joining a service club to get exposure for you and your business. Those same organizations are always looking for speakers. Most, if not all, Lions, Kiwanis, Rotary and a number of other service clubs have programs during their regular meetings. They are always looking for speakers on any variety of subjects of interest.
Regardless of what business you are in, you can develop a program to fit the needs of those organizations. However, you don't want to develop a program that is a blatant and direct sales pitch. You'll have to develop a program that is somewhat indirect.
If you're in the insurance business, you probably don't want to do a 30-minute program on why everyone needs life insurance. Instead you may want to consider developing a presentation on ways small businesses can save on their worker's comp insurance. You may also want to think of developing a program that has nothing to do with insurance at all. A few years back a local insurance agent became the talk of the local "rubber chicken circuit" when he returned from a hunting trip to China. He put together an remarkable slide show that included incredible shots of the local culture and scenery, but it included absolutely nothing about insurance at all. Of course, he and his business were listed on hundr
Why is it a good idea to determine your worth? Whether you plan to stay at your current job or seek employment elsewhere, your assessment of your worth can become a bargaining chip should you choose to negotiate for higher compensation. It’s a reference point on your way to improving not only your standard of living but your sense of self as well.There are many ways you’re worth is determined for a particular job. One way is to look at your current earnings. That will at least tell you how your boss or company views your worth. Another way is to find out what the average job salaries are for people perfo
Regardless of what business you are in, you can develop a program to fit the needs of those organizations. However, you don't want to develop a program that is a blatant and direct sales pitch. You'll have to develop a program that is somewhat indirect.
If you're in the insurance business, you probably don't want to do a 30-minute program on why everyone needs life insurance. Instead you may want to consider developing a presentation on ways small businesses can save on their worker's comp insurance. You may also want to think of developing a program that has nothing to do with insurance at all. A few years back a local insurance agent became the talk of the local "rubber chicken circuit" when he returned from a hunting trip to China. He put together an remarkable slide show that included incredible shots of the local culture and scenery, but it included absolutely nothing about insurance at all. Of course, he and his business were listed on hundr
A company that has no logo is dead…at least in marketing and branding terms. The company design logo is the visual representation of its entrepreneurial identity that will make it recognizable for the entire world out there. A good logo design must have such power of attraction that can even entice investors to make a deal with your company. However, with the logo creation, the identity of your company can not be taken for granted yet; it actually takes many years to consolidate the brand name of the company, as well as following a strategic marketing plan according to the objectives of the enterprise.Even co
If you're in the insurance business, you probably don't want to do a 30-minute program on why everyone needs life insurance. Instead you may want to consider developing a presentation on ways small businesses can save on their worker's comp insurance. You may also want to think of developing a program that has nothing to do with insurance at all. A few years back a local insurance agent became the talk of the local "rubber chicken circuit" when he returned from a hunting trip to China. He put together an remarkable slide show that included incredible shots of the local culture and scenery, but it included absolutely nothing about insurance at all. Of course, he and his business were listed on hundr
Marketing your business should be a consistent priority daily. The importance of spreading the word about your product or service can be the difference between success and failure. As a home-based or small business owner, you will wear many hats. This will include worker, manager, janitor, receptionist, order taker and a host of other duties.Sometimes, we can get so caught up in being the worker for the business that we forget we also have to be the visionary and the planner – the role that gives the business guidance and ensures its longevity.Consistent marketing and promotion not only help in brandin
I served on our local arts council years ago. Part of their responsibility was offering input into the County and City Art in Public Places programs. On a cross-country vacation trip which I took, I made sure I visited a large number of sites that had remarkable sculptures and other works of art in public places. After returning home and putting on a program for the Arts Council, my phone started ringing off the hook with requests for the program at all the local service clubs and other organizations. I did the same thing when I served on the board of directors of the Museum of Flight in our area. In my two trips around the speakers' circuit neither subject had a thing to do with the business I was in. Yet, I made lots of contacts, got a ton of exposure and had a lot of fun, not to mention all those free rubber chicken lunches!!
If you don't consider yourself a very good speaker, not to worry. Pre-record your presentation. With all of the fancy audio-visual equipment there is out there, today anyone can come off sounding like a world-class orator. You may also want to consider hiring a professional to voice your presentation. My company was hired at one time to put together a presentation for a company promoting an affordable housing project. I hired a local television personality to do the voice over. Once his distinctive voice was recognized,
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