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Add You - Increase Your Sales By Following-Up
Retailing is very diverse and sometimes the edges start to blur with other type of business. The word retail comes from the Old French retaille “to cut off”. So a wholesaler or manufacturer sells bulk lots while the retailer is willing to sell off smaller or individual pieces. Of course this definition only takes us so far because many wholesalers also sell retail and many retailers also sell wholesale in larger lots.Further, the common usage of retail is based more on whether the business deals directly with the public. Retail banking, retail service stations, and local coffee shops are all retailers although they do not nec
For example, a customer representing $200 in profit to you can mean a $200 profit without follow-up. Or that same customer can mean $60,000 in profit with follow-up. Here’s an example of how the arithmetic of consistent follow-up can work:
* Follow-up transforms the $200 yearly profit into a $600 yearly profit per customer with two repeat sales.
* Follow-up results in four referrals, each representing $600, for a total of $2,400 per year. $2,400 plus $600 equals $3,000.
* Even if you earn no more referrals after the first year, $3,000 times a 10 year relationship you should have with your customers means at least $30,000 profit per customer - - if you follow-up!
Customers are much more willing to buy from a company they have already done business with than from a different company that they don’t know. Once a customer has purchased from you, the chances of them buying from you again are very good. Take advantage of this human phenomenon to increase yo
Is your brand alive? I ask that because most companies operate as if their company or product brand was some fixed, static concept in their customer's mind. They may feel they already "own" a position in their customer's mind such as the quality producer, or the price leader, or the supreme service provider -- and that may be true. But what many business owners don't realize, is that a brand is actually a living, fluid perception... one that fluctuates from day to day. In essence, it's more of an evolving, growing entity than a fixed and static "thing". So if branding is living, dynamic and vital, what are you doing t
One of the main reasons customers leave, change suppliers, or stop buying is because of apathy on the part of the company. There is never any follow-up after the sale. Customers often feel neglected. They feel that the company doesn’t appreciate their business so they will give it to another company that does.
In order for your business to maximize its profits, you have to realize the immense potential value of each customer. And it begins when the first sale is made. Each customer is a potential repeat customer and potential referral source leading to other customers.
So the follow-up begins with a thank-you note or card sent out within 24 hours after their purchase. If they have purchased from your web site, within minutes after their purchase. When's the last time a business thanked you for being a customer?
Your follow-up must continue on a regular, using a variety of the many follow-up opportunities that are available to you. And the variety of effective follow-up opportunities that you have available to you, is a limitless as your imagination. Here are ten ideas to help get you started:
1. A preferred customer show
2. A birthday card
3. A special sale for preferred customers
4. A newsletter
5. A personal letter with facts of interest plus a special offer.
6. A personal telephone call follow-up.
7. A holiday card.
8. A contest or sweepstakes.
9. A special thank you card on the anniversary of when they became a customer.
10. A special report, book, or e-book for customers only.
Marketing studies have shown that it costs a business six times more to sell something to a prospect than to sell the same thing to current customer. So, your goal should be to develop a long-term relationship with every customer or client. Long lasting relationships with your customers or clients will yield a wealth of benefits for your business.
The starting point of any follow-up should be your commitment to your customer’s or client’s happiness. Your goal is not simply customer satisfaction but rather exceeding the expectations of your customers, giving them more than they anticipated. Showing them that you care about them more than they’re used to from a business.
To do this, you’ve got to learn about your customers. You learn first by listening to them, then by asking more questions and listening carefully. One of the best follow-up tools to use is sending them a questionnaire after their purchase. You can also have them fill out a questionnaire on your web site. By knowing the personal likes and dislikes of your customers you can render personalized service, such as clipping articles of interest to special customers or recognizing their achievements, and the achievements of their families or businesses.
When people purchase from your web site or subscribe to your newsletter you should have some type of auto responder. With an auto responder, you can create a series of e-mails designed to consistently communicate with your customers. You can set up your auto responder to automatically send a series of e-mails to your customers at predetermined intervals. For example, as soon as they sign up for your newsletter, they will receive the first e-mail in the series. And you can set the rest of the series to arrive every 2 days, or once a week, or whatever time frame you think is best.
Stay in touch with your customers because if you don't, someone else will. Marketing studies have shown that nearly eighty percent of business is lost because of apathy after the sale. Built-in follow-up, set up as an automatic procedure by your company, is a barrier to apathy. It requires time, energy, and imagination but it does not require a lot of money.
For example, a customer representing $200 in profit to you can mean a $200 profit without follow-up. Or that same customer can mean $60,000 in profit with follow-up. Here’s an example of how the arithmetic of consistent follow-up can work:
* Follow-up transforms the $200 yearly profit into a $600 yearly profit per customer with two repeat sales.
* Follow-up results in four referrals, each representing $600, for a total of $2,400 per year. $2,400 plus $600 equals $3,000.
* Even if you earn no more referrals after the first year, $3,000 times a 10 year relationship you should have with your customers means at least $30,000 profit per customer - - if you follow-up!
Customers are much more willing to buy from a company they have already done business with than from a different company that they don’t know. Once a customer has purchased from you, the chances of them buying from you again are very good. Take advantage of this human phenomenon to increase you
The only way a business in our current century will ever last is if they put the customer as their number one goal. Each year there are so many new business popping up and most people wonder why over 95% of them will not make it past their first year. Originally I was just going to write a one page summary of what a business needs in order to survive but there is no way I can sum all of this up in only one page.The ultimate online experience would be if you order a product and as soon as you've made payment you will get either one comprehensive email or possibly two. The first part would be a transaction receit. The second part
Your follow-up must continue on a regular, using a variety of the many follow-up opportunities that are available to you. And the variety of effective follow-up opportunities that you have available to you, is a limitless as your imagination. Here are ten ideas to help get you started:
1. A preferred customer show
2. A birthday card
3. A special sale for preferred customers
4. A newsletter
5. A personal letter with facts of interest plus a special offer.
6. A personal telephone call follow-up.
7. A holiday card.
8. A contest or sweepstakes.
9. A special thank you card on the anniversary of when they became a customer.
10. A special report, book, or e-book for customers only.
Marketing studies have shown that it costs a business six times more to sell something to a prospect than to sell the same thing to current customer. So, your goal should be to develop a long-term relationship with every customer or client. Long lasting relationships with your customers or clients will yield a wealth of benefits for your business.
The starting point of any follow-up should be your commitment to your customer’s or client’s happiness. Your goal is not simply customer satisfaction but rather exceeding the expectations of your customers, giving them more than they anticipated. Showing them that you care about them more than they’re used to from a business.
To do this, you’ve got to learn about your customers. You learn first by listening to them, then by asking more questions and listening carefully. One of the best follow-up tools to use is sending them a questionnaire after their purchase. You can also have them fill out a questionnaire on your web site. By knowing the personal likes and dislikes of your customers you can render personalized service, such as clipping articles of interest to special customers or recognizing their achievements, and the achievements of their families or businesses.
When people purchase from your web site or subscribe to your newsletter you should have some type of auto responder. With an auto responder, you can create a series of e-mails designed to consistently communicate with your customers. You can set up your auto responder to automatically send a series of e-mails to your customers at predetermined intervals. For example, as soon as they sign up for your newsletter, they will receive the first e-mail in the series. And you can set the rest of the series to arrive every 2 days, or once a week, or whatever time frame you think is best.
Stay in touch with your customers because if you don't, someone else will. Marketing studies have shown that nearly eighty percent of business is lost because of apathy after the sale. Built-in follow-up, set up as an automatic procedure by your company, is a barrier to apathy. It requires time, energy, and imagination but it does not require a lot of money.
For example, a customer representing $200 in profit to you can mean a $200 profit without follow-up. Or that same customer can mean $60,000 in profit with follow-up. Here’s an example of how the arithmetic of consistent follow-up can work:
* Follow-up transforms the $200 yearly profit into a $600 yearly profit per customer with two repeat sales.
* Follow-up results in four referrals, each representing $600, for a total of $2,400 per year. $2,400 plus $600 equals $3,000.
* Even if you earn no more referrals after the first year, $3,000 times a 10 year relationship you should have with your customers means at least $30,000 profit per customer - - if you follow-up!
Customers are much more willing to buy from a company they have already done business with than from a different company that they don’t know. Once a customer has purchased from you, the chances of them buying from you again are very good. Take advantage of this human phenomenon to increase yo
Overview :Advertising is becoming more and more innovating in todays knowledge driven new Business world. Advertising companies finding new locations, new innovative Ideas to sell their customers products and Services through Advertising. Here we will discuss some more Places to Advertising your products and services.Online Internet Advertising Market Places1. Internet is the best market place to advertise your products in more than 200 countries targeted buyers or customers orldwide community.2. Make your website for mobile users so that mobile users can access your products catalog on mobile o
The starting point of any follow-up should be your commitment to your customer’s or client’s happiness. Your goal is not simply customer satisfaction but rather exceeding the expectations of your customers, giving them more than they anticipated. Showing them that you care about them more than they’re used to from a business.
To do this, you’ve got to learn about your customers. You learn first by listening to them, then by asking more questions and listening carefully. One of the best follow-up tools to use is sending them a questionnaire after their purchase. You can also have them fill out a questionnaire on your web site. By knowing the personal likes and dislikes of your customers you can render personalized service, such as clipping articles of interest to special customers or recognizing their achievements, and the achievements of their families or businesses.
When people purchase from your web site or subscribe to your newsletter you should have some type of auto responder. With an auto responder, you can create a series of e-mails designed to consistently communicate with your customers. You can set up your auto responder to automatically send a series of e-mails to your customers at predetermined intervals. For example, as soon as they sign up for your newsletter, they will receive the first e-mail in the series. And you can set the rest of the series to arrive every 2 days, or once a week, or whatever time frame you think is best.
Stay in touch with your customers because if you don't, someone else will. Marketing studies have shown that nearly eighty percent of business is lost because of apathy after the sale. Built-in follow-up, set up as an automatic procedure by your company, is a barrier to apathy. It requires time, energy, and imagination but it does not require a lot of money.
For example, a customer representing $200 in profit to you can mean a $200 profit without follow-up. Or that same customer can mean $60,000 in profit with follow-up. Here’s an example of how the arithmetic of consistent follow-up can work:
* Follow-up transforms the $200 yearly profit into a $600 yearly profit per customer with two repeat sales.
* Follow-up results in four referrals, each representing $600, for a total of $2,400 per year. $2,400 plus $600 equals $3,000.
* Even if you earn no more referrals after the first year, $3,000 times a 10 year relationship you should have with your customers means at least $30,000 profit per customer - - if you follow-up!
Customers are much more willing to buy from a company they have already done business with than from a different company that they don’t know. Once a customer has purchased from you, the chances of them buying from you again are very good. Take advantage of this human phenomenon to increase yo
So often I talk with small business people who are worried that they need more customers and do not quite understand how to market their companies to get the most bang for their buck. One very inexpensive thing you can do is to use flyers to promote your business and I am not suggesting you run around town and put flyers on everyone’s windshield wipers as that really ticks people off big time.What I am saying is that if you are careful to hand out flyers in strategic places and to other small businesses in your area you maybe surprised how many new customers those flyers will bring in.It is always suggested that on any fly
When people purchase from your web site or subscribe to your newsletter you should have some type of auto responder. With an auto responder, you can create a series of e-mails designed to consistently communicate with your customers. You can set up your auto responder to automatically send a series of e-mails to your customers at predetermined intervals. For example, as soon as they sign up for your newsletter, they will receive the first e-mail in the series. And you can set the rest of the series to arrive every 2 days, or once a week, or whatever time frame you think is best.
Stay in touch with your customers because if you don't, someone else will. Marketing studies have shown that nearly eighty percent of business is lost because of apathy after the sale. Built-in follow-up, set up as an automatic procedure by your company, is a barrier to apathy. It requires time, energy, and imagination but it does not require a lot of money.
For example, a customer representing $200 in profit to you can mean a $200 profit without follow-up. Or that same customer can mean $60,000 in profit with follow-up. Here’s an example of how the arithmetic of consistent follow-up can work:
* Follow-up transforms the $200 yearly profit into a $600 yearly profit per customer with two repeat sales.
* Follow-up results in four referrals, each representing $600, for a total of $2,400 per year. $2,400 plus $600 equals $3,000.
* Even if you earn no more referrals after the first year, $3,000 times a 10 year relationship you should have with your customers means at least $30,000 profit per customer - - if you follow-up!
Customers are much more willing to buy from a company they have already done business with than from a different company that they don’t know. Once a customer has purchased from you, the chances of them buying from you again are very good. Take advantage of this human phenomenon to increase yo
A famous marketing has been quoted as saying all marketers are liars. I certainly won't argue with that principle. Marketing is often about who can BS the best. But I also think it’s true that all marketers are thieves.Several months ago Chevy started an "Employee Discount" marketing campaign where us average Joes can get a car for the same price as Chevy employees. Guess what, it worked! Shortly after Ford started their own campaign called the "Family Discount". It must have worked for them too because they extended the sale a few extra weeks.Every great while someone comes up with a stellar marketing idea. It isn't long
For example, a customer representing $200 in profit to you can mean a $200 profit without follow-up. Or that same customer can mean $60,000 in profit with follow-up. Here’s an example of how the arithmetic of consistent follow-up can work:
* Follow-up transforms the $200 yearly profit into a $600 yearly profit per customer with two repeat sales.
* Follow-up results in four referrals, each representing $600, for a total of $2,400 per year. $2,400 plus $600 equals $3,000.
* Even if you earn no more referrals after the first year, $3,000 times a 10 year relationship you should have with your customers means at least $30,000 profit per customer - - if you follow-up!
Customers are much more willing to buy from a company they have already done business with than from a different company that they don’t know. Once a customer has purchased from you, the chances of them buying from you again are very good. Take advantage of this human phenomenon to increase your sales effortlessly and automatically with immediate and consistent follow-up.
Copyright© 2005 by Joe Love and JLM & Associates, Inc. All rights reserved
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