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Add You - What's Your Marketing Weak Link?
When you get your first job, thinking about different careers is probably the last thing on your mind and fifty years ago, most people entering the workforce would expect to remain with the same employer until the end of their working life. However, the situation has changed radically in recent years and so we all need to know how to manage career transitions if we are to get the best out of our careers. Your ability to deal with change will be partly determined by
The phrase “reinventing yourself” seems to be popping up all over lately. Just a few days ago a friend asked me how he could do it without starting completely over. His concern was, “How do I move in a new career direction without sacrificing all the skills and experience I’ve worked so hard to achieve?” The underlying question is, “Is this even possible?” Yes, it is possible to start fresh without starting over! Here’s how: 1.) Take inventory of t
There are many areas where the system can break down and cause expensive waste of potential. For example, I see many retailers who invest enormous amounts on advertising to bring customers into their store, only to lose potential sales through poorly trained sales people who don’t know how to help people buy what they want. There are many examples of businesses advertising discount prices to attract customers because they haven’t worked out how to be different from the competition. As a consequence, they only attr
In continuing with our review of the CA0 record for medical billing claims through electronic means, we're going to cover fields 20 through 30. Some of these get a little tricky so we'll cover those in a little more detail, starting off with the first one.Field 20, position 173, may seem a little strange to those who aren't in the business. This is the patient death indicator field. Many people think why would you bill a claim for a patient who has died?
There are many areas where the system can break down and cause expensive waste of potential. For example, I see many retailers who invest enormous amounts on advertising to bring customers into their store, only to lose potential sales through poorly trained sales people who don’t know how to help people buy what they want. There are many examples of businesses advertising discount prices to attract customers because they haven’t worked out how to be different from the competition. As a consequence, they only att
Let’s face it. We know that our clients and customers like to fee appreciated by us. Yet, how many times do we neglect to seize an opportunity to show appreciation to our clients and customers? And how many times do we use the excuse that we do not have money in our budget to do something special for them? What a non-strategic thinking and short-sighted view that thinking presents. What about the life time value of our clients and customers? Your Strategic Thi
There are many areas where the system can break down and cause expensive waste of potential. For example, I see many retailers who invest enormous amounts on advertising to bring customers into their store, only to lose potential sales through poorly trained sales people who don’t know how to help people buy what they want. There are many examples of businesses advertising discount prices to attract customers because they haven’t worked out how to be different from the competition. As a consequence, they only att
I recently switched phone companies. The cover of the brochure below had nothing to do with it.In fact, I had already seen this flyer two or three times. It was only after a colleague praised the company that I eventually called them. After questioning them for about five minutes, I decided it would be well worth my while to change phone companies.But, like I said, it had nothing do with the flyer the mailman dropped two months ago. Here's why…<
Not too long ago, job boards like Monster, CareerBuilder and HotJobs were primed to put newspapers out of business. Surprisingly, now it seems that search engines such as Google, MSN and Yahoo! are set to dethrone both newspapers and job sites. As revenues and readership for newspapers have been on a consistent downward spiral since the birth of the Internet, their grip on classified advertising has been a major contributor. Particularly job po
These examples of weak links in marketing are not only evident in small businesses. As an example, I recently experienced the results of some weak link marketing at the hands of a large international telecommunications company. Late last year I had taken up an offer from this company to use them for toll calls at a capped rate of a maximum of one dollar per call anytime to anywhere in New Zealand. This of
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