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Add You - Do You Really Know Your Prospect?
Once you have defined the target market, you can begin to design an advertising message and choose the media to transmit it. The advertisement should be built around a unique selling position, a key consumer benefit of the product or service. Generally a good advertisement should attract
Now, you can focus on Mr. P like a laser. Skip Time and Newsweek and advertise in Mother Earth News. Send him sales letters on recycled paper, and find a way to connect your product or service to a healthy
Hiring good people is only half the battle. The other half is keeping them, especially in a relatively strong economy where quality people are difficult to attract.Let’s face it. It has never been tougher to find quality people. While national unemployment figures have increased
He’s your target customer – the person most likely to buy what you have to offer. He is the person responsible for your paycheck. He pays your rent and feeds your kids. Or at least, he will, once you convince him to buy from you.
But to convince him, you have to know him. Intimately.
I know, I know – this is elementary stuff. Marketing 101. But you’d be amazed how many people are in business without a clue about who they’re selling to. Even if you have a pretty good idea about what makes Mr. Prospect tick, you could stand to learn more.
Because the better you know him, the better you know how to sell to him.
Dig deep. Get way down into his psyche. What are his core beliefs? What are his fears? What keeps him awake at night? What kind of person does he really want to be? (That one is actually far more important than who he actually is. Can your product or service help him be that person?)
Do you know what Mr. Prospect does with his spare time? If he’s online, what newsletters does he subscribe to, or what forums does he hang out in?
Once you know him better than his own spouse, you know how to speak to him. You know precisely what benefits to stress, what emotional buttons to push. And you know where to find him when you’re ready to do it.
Let’s say Mr. Prospect is a middle aged male who works in corporate middle-management. But you dig deep, and find out that he’s also typically a political junkie. You could use that knowledge to advertise in Time or Newsweek. But you’re not satisfied, so you dig even deeper and find out that Mr. P is left-leaning in his politics, and has a passion for environmentalism. His greatest fear is that the planet won’t be in good shape for his grandchildren.
Now, you can focus on Mr. P like a laser. Skip Time and Newsweek and advertise in Mother Earth News. Send him sales letters on recycled paper, and find a way to connect your product or service to a healthy
Are you struggling to find the job you want? feeling that you are on a search with no end of work at home job listings? then you are not alone. Thousands of people all over the world are looking to start a work at home job or business opportunity at home, but for some reason it seems diff
I know, I know – this is elementary stuff. Marketing 101. But you’d be amazed how many people are in business without a clue about who they’re selling to. Even if you have a pretty good idea about what makes Mr. Prospect tick, you could stand to learn more.
Because the better you know him, the better you know how to sell to him.
Dig deep. Get way down into his psyche. What are his core beliefs? What are his fears? What keeps him awake at night? What kind of person does he really want to be? (That one is actually far more important than who he actually is. Can your product or service help him be that person?)
Do you know what Mr. Prospect does with his spare time? If he’s online, what newsletters does he subscribe to, or what forums does he hang out in?
Once you know him better than his own spouse, you know how to speak to him. You know precisely what benefits to stress, what emotional buttons to push. And you know where to find him when you’re ready to do it.
Let’s say Mr. Prospect is a middle aged male who works in corporate middle-management. But you dig deep, and find out that he’s also typically a political junkie. You could use that knowledge to advertise in Time or Newsweek. But you’re not satisfied, so you dig even deeper and find out that Mr. P is left-leaning in his politics, and has a passion for environmentalism. His greatest fear is that the planet won’t be in good shape for his grandchildren.
Now, you can focus on Mr. P like a laser. Skip Time and Newsweek and advertise in Mother Earth News. Send him sales letters on recycled paper, and find a way to connect your product or service to a healthy
Entrepreneurs and their businesses have a tendency to ambush themselves when they aren't looking. This affects how much revenue they can generate, how fast their business rises, and even if they survive after the first few years. If you feel there is a possibility you are getting in
Do you know what Mr. Prospect does with his spare time? If he’s online, what newsletters does he subscribe to, or what forums does he hang out in?
Once you know him better than his own spouse, you know how to speak to him. You know precisely what benefits to stress, what emotional buttons to push. And you know where to find him when you’re ready to do it.
Let’s say Mr. Prospect is a middle aged male who works in corporate middle-management. But you dig deep, and find out that he’s also typically a political junkie. You could use that knowledge to advertise in Time or Newsweek. But you’re not satisfied, so you dig even deeper and find out that Mr. P is left-leaning in his politics, and has a passion for environmentalism. His greatest fear is that the planet won’t be in good shape for his grandchildren.
Now, you can focus on Mr. P like a laser. Skip Time and Newsweek and advertise in Mother Earth News. Send him sales letters on recycled paper, and find a way to connect your product or service to a healthy
“Marketing as a spiritual practice.” It sounds contradictory – how can sales and promotion possibly be considered spiritual? But the secret is, once you truly understand that marketing isn’t all about struggle, jargon, tricks or gimmicks, spiritual practice is the very root of success.ouse, you know how to speak to him. You know precisely what benefits to stress, what emotional buttons to push. And you know where to find him when you’re ready to do it.
Let’s say Mr. Prospect is a middle aged male who works in corporate middle-management. But you dig deep, and find out that he’s also typically a political junkie. You could use that knowledge to advertise in Time or Newsweek. But you’re not satisfied, so you dig even deeper and find out that Mr. P is left-leaning in his politics, and has a passion for environmentalism. His greatest fear is that the planet won’t be in good shape for his grandchildren.
Now, you can focus on Mr. P like a laser. Skip Time and Newsweek and advertise in Mother Earth News. Send him sales letters on recycled paper, and find a way to connect your product or service to a healthy
Much has been written and said about the glass ceiling, the inherent prejudice in the corporate world against the ascension of the female employee to high executive status. Less has been written and discussed about the glass wall, the bias practiced by corporations in the hiring of old
Now, you can focus on Mr. P like a laser. Skip Time and Newsweek and advertise in Mother Earth News. Send him sales letters on recycled paper, and find a way to connect your product or service to a healthy planet. Now you’re pushing his buttons, and Mr. Prospect becomes Mr. Customer.
It takes time, effort, and research. But once you really know your target, hitting him where it counts is that much easier.
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