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  • Add You - Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business

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    • Participating in expos/trade shows
    • Investigating speaking opportunities/improving skills
    • Creating new ways to stay in touch with clients (newsletters, postcards, etc.)
    • Investigating ways to thank current clients for past business

    You might also include business goals such as creating a follow-up program, researching business insurance and l

    Minding Your Own Brand - Why Did The Relationship End?
    Recently a number of couples I know are getting a divorce. One relationship ended because one of them found someone who met their needs more than their spouse did and another marriage is ending due to lack of passion. A third couple is calling it quits not because of one particular issue,
    "Goals are dreams with deadlines." -Diana Scharf Hunt

    When clients come to me for marketing help, the first thing I ask is, "What's your plan?" If I'm greeted with a blank stare, then I know we have work to do!

    In order to set up a great marketing strategy, you need to write it out in black and white. I highly recommend a 12-month plan, which you can set up in your favorite spreadsheet program. Using a computer will allow you to easily move tasks around as the months progress, and add new ones as you think of them. Simply create columns for "date" and "proposed marketing activities." You might also include a column to check off when you accomplish each goal.

    Some of the items to include in your plan might include:

    • Seeking PR in your local papers (perhaps revolving around a national organizing holiday, a seminar you're giving in your community, a contest you're holding, time you've donated to a local charity, etc.)
    • Creating a referral program for current clients
    • Writing/updating your business cards and brochure
    • Creating/updating a web site
    • Getting listed in the Yellow Pages
    • Writing your "60-second commercial"
    • Investigating advertising opportunities
    • Investigating networking groups
    • Investigating partnerships
    • Investigating new partnerships/alliances
    • Developing seminars/workshops
    • Developing new products
    • Writing tips booklets or a book
    • Participating in expos/trade shows
    • Investigating speaking opportunities/improving skills
    • Creating new ways to stay in touch with clients (newsletters, postcards, etc.)
    • Investigating ways to thank current clients for past business

    You might also include business goals such as creating a follow-up program, researching business insurance and li

    Textile Printing in India - Traditional Approach
    India is a country of diversities. It is rich in various embroidery techniques and printing techniques. Indian tradition is even rich in paintings and we can see that from the paintings of Ajanta murals and miniature paintings. In ancient times, the art of weaving and dyeing on cotton had
    n set up in your favorite spreadsheet program. Using a computer will allow you to easily move tasks around as the months progress, and add new ones as you think of them. Simply create columns for "date" and "proposed marketing activities." You might also include a column to check off when you accomplish each goal.

    Some of the items to include in your plan might include:

    • Seeking PR in your local papers (perhaps revolving around a national organizing holiday, a seminar you're giving in your community, a contest you're holding, time you've donated to a local charity, etc.)
    • Creating a referral program for current clients
    • Writing/updating your business cards and brochure
    • Creating/updating a web site
    • Getting listed in the Yellow Pages
    • Writing your "60-second commercial"
    • Investigating advertising opportunities
    • Investigating networking groups
    • Investigating partnerships
    • Investigating new partnerships/alliances
    • Developing seminars/workshops
    • Developing new products
    • Writing tips booklets or a book
    • Participating in expos/trade shows
    • Investigating speaking opportunities/improving skills
    • Creating new ways to stay in touch with clients (newsletters, postcards, etc.)
    • Investigating ways to thank current clients for past business

    You might also include business goals such as creating a follow-up program, researching business insurance and l

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    I’ve seen it all. The good, the bad and the ugly of Web site design. And the more I analyze what’s on the Web, the sadder I get, because the Web has become open game for Web site designers with bad taste and no plan.On the other hand, there are many talented Web designers to choose
    t include:

    • Seeking PR in your local papers (perhaps revolving around a national organizing holiday, a seminar you're giving in your community, a contest you're holding, time you've donated to a local charity, etc.)
    • Creating a referral program for current clients
    • Writing/updating your business cards and brochure
    • Creating/updating a web site
    • Getting listed in the Yellow Pages
    • Writing your "60-second commercial"
    • Investigating advertising opportunities
    • Investigating networking groups
    • Investigating partnerships
    • Investigating new partnerships/alliances
    • Developing seminars/workshops
    • Developing new products
    • Writing tips booklets or a book
    • Participating in expos/trade shows
    • Investigating speaking opportunities/improving skills
    • Creating new ways to stay in touch with clients (newsletters, postcards, etc.)
    • Investigating ways to thank current clients for past business

    You might also include business goals such as creating a follow-up program, researching business insurance and l

    Change Management Necessary when It is Time for Change
    Too often corporate boards of directors fear change management because they fear shaking things up, which might make things worse. However when it is time for a change; change management is necessary and often it will be for the better. It would be hard to debate that change management i

    • Getting listed in the Yellow Pages
    • Writing your "60-second commercial"
    • Investigating advertising opportunities
    • Investigating networking groups
    • Investigating partnerships
    • Investigating new partnerships/alliances
    • Developing seminars/workshops
    • Developing new products
    • Writing tips booklets or a book
    • Participating in expos/trade shows
    • Investigating speaking opportunities/improving skills
    • Creating new ways to stay in touch with clients (newsletters, postcards, etc.)
    • Investigating ways to thank current clients for past business

    You might also include business goals such as creating a follow-up program, researching business insurance and l

    Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused
    Yes, yes, we've heard it all before... loads of life coaches, consultants and therapists are struggling to make a decent living but still stick at it because they love their job.Want to know why nearly every coach or consultant out there will always struggle?...if you're one
    • Participating in expos/trade shows
    • Investigating speaking opportunities/improving skills
    • Creating new ways to stay in touch with clients (newsletters, postcards, etc.)
    • Investigating ways to thank current clients for past business

    You might also include business goals such as creating a follow-up program, researching business insurance and liability issues, improving business skills, reviewing your expenses and revenue, and finally, etching out time for creating next year's marketing plan.

    Sound simple? It is! With a plan, you can get all those ideas out of your head and onto paper. You'll sleep better! It's easy to rearrange, redistribute, add, and delete with a tap of the keyboard. Go for it!

    Copyright 2005 Time to Organize. All rights reserved.

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