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Add You - Using Alternative Media to Generate More Customers
If you have been on the internet for any length of time looking at business options you will eventually come across someone promoting GDI to you. So this article is to answer some of the basic questions about GDI. Is this Business opportunity a scam? Do they have a product or service that is worthwhile? What is the potential of this opportunity? I will seek to answer these questions as objectively as possible.*Scam!?* If you have come to this article you are probably already considering whether GDI is a serious business opportunity or a scam! To determine if GDI is a scam the first question one must ask is are they marketing a worthwhile product or service or are they just another MLM or pyramid designed to take your money without giving you anything other than promises of great rewards and riches? The answer yes they have a genuine product/ service. In this case web hosting.*The Service Outlined* They provide a web hosting service. It is true you can get free website hosting on the net, in fact this very article is an example of a free web host and you can get good results from them, but there are a number of things you sacrific
1. You get the power of direct mail at about 20% of what you'd normally pay for a direct mail campaign.
2. You can target specific niche markets and consumer segments.
3. You can target people by the way that they buy (i.e. mail order buyers, phone order buyers, television order buyer etc.).
4. You get category exclusivity in the mailing (i.e. no competing offers to worry about).
5. Your offer gets an implied endorsement from the company mailing the package.
I'm not saying that you should base your entire marketing program on insert media. What I'm saying is that using inserts can be a good compliment to how you're already advertising your product or service.
With the shrinking list market, package inserts are a good alternative way to prospect for qualified
As you can probably tell by now, there is a plethora of varieties of promotional pens that you can customize for your business. They range widely in price as well, which makes it easy to find the perfect promotional pen that fits your business and your budget. However, if you haven’t really decided what your budget is, what type of promotional pen is best for your business? The question lies within your business itself.The type of business that you have can help to direct what type of promotional pens you should order. The products or services you order can also help you decide what type of promotional pens are best suited to you.For example, if you are a contracting company, you could invest in tape measure pens, or if you have an interesting logo, you can have that logo transformed into being a pen topper. There are countless ideas for businesses and their promotional pens. Think a little outside the box and see if there is something you can do to increase the visibility and functionality of your promotional pens as advertising.Plastic promotional pens are a great investment and at a low cost per pen. These are sturdy and more of an indu
Eric, asked if he could interview me about a specific topic and I agreed.
After it was done, Eric sent me a bunch of filet mignon steaks from Omaha Steaks (Thanks Eric).
But the steaks are not what this article is about.
It's what was inside the Omaha Steaks box that I want to talk to you about.
You see, two things came with the steaks. One was a Omaha Steaks cookbook.
The cookbook not only contained recipes but also a bunch of bounceback special offers.
Each of these offers were specifically designed to get you to call Omaha Steaks up and order more steaks.
And Here Was the Second Thing that Was In the Omaha Steaks Box...
The second thing was a blue envelope that said, "Don't Miss Out - Special Offers from Americas Favorite Companies."
Here's what they looked like:
http://url123.com/5p2zq
The contents of the blue envelope included what is known in the marketing industry as, "package insert."
_____________________
Package Inserts 101 _____________________
Package inserts are basically advertisements that get inserted into packages that are being sent out from various vendors.
For instance, in this case, Omaha Steaks sends thousands of boxes to its customers. It sells space in its boxes to other companies who want to advertise to Omaha Steaks customers. This is called a "Package Insert Program" or PIP for short.
There are thousands of PIP program offered by many companies. Here are just a sampling of the type of companies that provide PIP programs:
Amazon
American Stationary
Divers Direct
Crafts Enthusiasts
Global Industrial Equipment
Kingfisher Maps
Mantis Gardening Tools
Pitney Bowes
Speed Gear
Toyfare
Vitamin World
Zoysia Grass Plugs
If the profile of your target customer matches the profile of the customers that these companies sell to then you might consider a PIP advertising program with them.
The going rate for package inserts averages around $60 per thousand packages. What this means is that you pay $60 and your insert will be sent out with 1,000 packages.
This relatively cheap when you consider that renting a list for a solo mailing might cost anywhere from $100 to $250 per thousand names.
On the other hand, the response rates for inserts are much lower than direct mail. An acceptable response rate used for PIP programs are typically measured in tenths of a percent vs. the 2-5 percent return of solo direct mailings.
The number of inserts in a package can vary from four to eight. Generally, only non-competitive pieces are included together in one package.
Here's a photo of the inserts that came in the Omaha Steaks package I received.
http://url123.com/5krn7
As you can see, there are only three inserts from these companies:
1. Hawthorne Village (model trains)
2. Discover (credit cards)
3. Select Comfort (beds)
Here's Why You Should Consider Using a PIP Advertising Program in Your Marketing Mix
1. You get the power of direct mail at about 20% of what you'd normally pay for a direct mail campaign.
2. You can target specific niche markets and consumer segments.
3. You can target people by the way that they buy (i.e. mail order buyers, phone order buyers, television order buyer etc.).
4. You get category exclusivity in the mailing (i.e. no competing offers to worry about).
5. Your offer gets an implied endorsement from the company mailing the package.
I'm not saying that you should base your entire marketing program on insert media. What I'm saying is that using inserts can be a good compliment to how you're already advertising your product or service.
With the shrinking list market, package inserts are a good alternative way to prospect for qualified
Great managers get repeatable real time results by doing things differently than conventional wisdom. This article defines how great managers use what we know but refuse to practice. This select group of managers walks a different path that often defies the conventional wisdom of current business practices. While others wish for success great managers achieve it. Their model is not a huge secret and can be easily defined and described.First: Give mission type orders. The best way to maximize management time and get good results is to give people a tasking statement then get out of their way. Great managers explain what they want in terms of results. They are not interested in how the employee accomplishes the task as long as it fits the corporate system of policies and procedures. This frees up the manager to spend more time giving mission types orders to other employees. The manager is not tied to developing details so more situations can be dealt with in the course of a day.Second: Encourage people to use their talents. Great managers start by surrounding themselves with talent. They believe the key is finding good talent then usi
The second thing was a blue envelope that said, "Don't Miss Out - Special Offers from Americas Favorite Companies."
Here's what they looked like:
http://url123.com/5p2zq
The contents of the blue envelope included what is known in the marketing industry as, "package insert."
_____________________
Package Inserts 101 _____________________
Package inserts are basically advertisements that get inserted into packages that are being sent out from various vendors.
For instance, in this case, Omaha Steaks sends thousands of boxes to its customers. It sells space in its boxes to other companies who want to advertise to Omaha Steaks customers. This is called a "Package Insert Program" or PIP for short.
There are thousands of PIP program offered by many companies. Here are just a sampling of the type of companies that provide PIP programs:
Amazon
American Stationary
Divers Direct
Crafts Enthusiasts
Global Industrial Equipment
Kingfisher Maps
Mantis Gardening Tools
Pitney Bowes
Speed Gear
Toyfare
Vitamin World
Zoysia Grass Plugs
If the profile of your target customer matches the profile of the customers that these companies sell to then you might consider a PIP advertising program with them.
The going rate for package inserts averages around $60 per thousand packages. What this means is that you pay $60 and your insert will be sent out with 1,000 packages.
This relatively cheap when you consider that renting a list for a solo mailing might cost anywhere from $100 to $250 per thousand names.
On the other hand, the response rates for inserts are much lower than direct mail. An acceptable response rate used for PIP programs are typically measured in tenths of a percent vs. the 2-5 percent return of solo direct mailings.
The number of inserts in a package can vary from four to eight. Generally, only non-competitive pieces are included together in one package.
Here's a photo of the inserts that came in the Omaha Steaks package I received.
http://url123.com/5krn7
As you can see, there are only three inserts from these companies:
1. Hawthorne Village (model trains)
2. Discover (credit cards)
3. Select Comfort (beds)
Here's Why You Should Consider Using a PIP Advertising Program in Your Marketing Mix
1. You get the power of direct mail at about 20% of what you'd normally pay for a direct mail campaign.
2. You can target specific niche markets and consumer segments.
3. You can target people by the way that they buy (i.e. mail order buyers, phone order buyers, television order buyer etc.).
4. You get category exclusivity in the mailing (i.e. no competing offers to worry about).
5. Your offer gets an implied endorsement from the company mailing the package.
I'm not saying that you should base your entire marketing program on insert media. What I'm saying is that using inserts can be a good compliment to how you're already advertising your product or service.
With the shrinking list market, package inserts are a good alternative way to prospect for qualified
Starting a restaurant business is not an easy process. There are lots of things that have to be considered in order to make your restaurant business a success such as the location, target market, type of ownership, and of course your budget. From these four, it is the budget that will determine how much you are willing to spend during start-up. If you think that your budget is just enough, then you have to look for affordable deals that will help you save just like purchasing wholesale restaurant equipment.Advantages of buying wholesale restaurant equipmentBuying wholesale restaurant equipment allows owners to find considerable savings. Compared to retail suppliers, most wholesale suppliers sell equipment at low prices because they usually have a large inventory and have the power to make bulk purchases. This allows them to offer bigger discounts to their customers who also make purchases in bigger volumes.Aside from that, wholesale restaurant equipment that is placed on clearance can give you further savings. Clearance restaurant equipment is offered at discounted prices so you can really save a great deal. The turnover rate of this equip
Amazon
American Stationary
Divers Direct
Crafts Enthusiasts
Global Industrial Equipment
Kingfisher Maps
Mantis Gardening Tools
Pitney Bowes
Speed Gear
Toyfare
Vitamin World
Zoysia Grass Plugs
If the profile of your target customer matches the profile of the customers that these companies sell to then you might consider a PIP advertising program with them.
The going rate for package inserts averages around $60 per thousand packages. What this means is that you pay $60 and your insert will be sent out with 1,000 packages.
This relatively cheap when you consider that renting a list for a solo mailing might cost anywhere from $100 to $250 per thousand names.
On the other hand, the response rates for inserts are much lower than direct mail. An acceptable response rate used for PIP programs are typically measured in tenths of a percent vs. the 2-5 percent return of solo direct mailings.
The number of inserts in a package can vary from four to eight. Generally, only non-competitive pieces are included together in one package.
Here's a photo of the inserts that came in the Omaha Steaks package I received.
http://url123.com/5krn7
As you can see, there are only three inserts from these companies:
1. Hawthorne Village (model trains)
2. Discover (credit cards)
3. Select Comfort (beds)
Here's Why You Should Consider Using a PIP Advertising Program in Your Marketing Mix
1. You get the power of direct mail at about 20% of what you'd normally pay for a direct mail campaign.
2. You can target specific niche markets and consumer segments.
3. You can target people by the way that they buy (i.e. mail order buyers, phone order buyers, television order buyer etc.).
4. You get category exclusivity in the mailing (i.e. no competing offers to worry about).
5. Your offer gets an implied endorsement from the company mailing the package.
I'm not saying that you should base your entire marketing program on insert media. What I'm saying is that using inserts can be a good compliment to how you're already advertising your product or service.
With the shrinking list market, package inserts are a good alternative way to prospect for qualified
Entrepreneurs have an essential task on their hand when considering various strategies of their business promotion. The myriad chores of their work make them hire the services of outside firms to fulfill certain responsibilities on their part. Hiring the services of a logo design firm is one of the vital tasks that owners have to perform. As such, it's very necessary for entrepreneurs to thoroughly investigate the efficiency and service quality of these firms prior to avail of their services.First and foremost, it's up to the entrepreneurs to decide whether they want the services of traditional logo design firms or that of online ones. A number of business owners feel contented when they are able to keep an eye on their designers. It is understandable that many of them are hesitant to avail the services of online logo design firms, as they are situated miles away from them.However, it would not be incorrect to say that gone are the days when everything was manually monitored under the eagle eyes of the owners. Today, most established firms hire the services of online firms situated far away from their clients. With respect to logo design firms, a
On the other hand, the response rates for inserts are much lower than direct mail. An acceptable response rate used for PIP programs are typically measured in tenths of a percent vs. the 2-5 percent return of solo direct mailings.
The number of inserts in a package can vary from four to eight. Generally, only non-competitive pieces are included together in one package.
Here's a photo of the inserts that came in the Omaha Steaks package I received.
http://url123.com/5krn7
As you can see, there are only three inserts from these companies:
1. Hawthorne Village (model trains)
2. Discover (credit cards)
3. Select Comfort (beds)
Here's Why You Should Consider Using a PIP Advertising Program in Your Marketing Mix
1. You get the power of direct mail at about 20% of what you'd normally pay for a direct mail campaign.
2. You can target specific niche markets and consumer segments.
3. You can target people by the way that they buy (i.e. mail order buyers, phone order buyers, television order buyer etc.).
4. You get category exclusivity in the mailing (i.e. no competing offers to worry about).
5. Your offer gets an implied endorsement from the company mailing the package.
I'm not saying that you should base your entire marketing program on insert media. What I'm saying is that using inserts can be a good compliment to how you're already advertising your product or service.
With the shrinking list market, package inserts are a good alternative way to prospect for qualified
How do you acquire new clients?o Face-to-face networkingo Referral onlyo Cold callingWhatever method you use to gain a new client the #1 thing you can never forget is to show them, all of them, how much you care.Let me share my dating analogy with you...When you're on a first date, you're on your best behavior (and being authentic the entire time).On your first date (aka: first meeting) you ask lots of questions to get to know this person better - their likes, dislikes, passions, aspirations.Armed with this knowledge, you're now able to do little things for them you know they'll enjoy; send them their favorite flowers, prepare their favorite meal, suggest a movie or play you know they'll like. You get the idea.Soon after the first meeting you follow-up for fear they might be wined and dined by someone else.Before you make your "first move" you test the waters and look for the signals that it's okay to take a next step. Once an agreement has been made to get more "serious" you absolutely do NOT stop courting them...not if you want this relationship to last.Like dating, at
1. You get the power of direct mail at about 20% of what you'd normally pay for a direct mail campaign.
2. You can target specific niche markets and consumer segments.
3. You can target people by the way that they buy (i.e. mail order buyers, phone order buyers, television order buyer etc.).
4. You get category exclusivity in the mailing (i.e. no competing offers to worry about).
5. Your offer gets an implied endorsement from the company mailing the package.
I'm not saying that you should base your entire marketing program on insert media. What I'm saying is that using inserts can be a good compliment to how you're already advertising your product or service.
With the shrinking list market, package inserts are a good alternative way to prospect for qualified leads. It's hard for companies, I think, to rule it out.
______________________________________________________
Here's a Few Tips to Get the Most Out of PIP Programs ______________________________________________________
Tip # 1
Be very careful of how you pick a PIP program. It's much like picking a mailing list. You have to pick a PIP program that is reaching people who are good prospects for your product or service.
Make sure you set aside some time to sit with your broker to identify the characteristics of the programs that work. Then find plans that share these characteristics, and put a plan in place to test them.
Tip # 2
Alternatively, with your broker, identify potential programs NOT on the market that may accept your insert.
Tip # 3
Use large, bold type and a strong, simple offer on your insert. All the rules that apply in creating a compelling space ad also apply in creating a compelling insert.
Ask yourself, "What is it, exactly, that I want my prospect to do when they get my insert?" Then put that in your headline.
Tip # 4
Make sure that you are utilizing the maximum allowable size of insert.
Tip # 5
Make sure that it is easy to respond (this should go without saying). And use free offers to generate leads.
Tip # 6
Make it clear why your insert is riding along inside the package. You need to link your copy into the relationship that already exists between the company offering the PIP and your product or service.
For instance, a Home Depot insert that went to new homeowners said, "You've just moved in..."
Tip # 7
Always have new offers and new creative ready to go. After awhile, if the PIP program is a regularly shipped item, people get tired of seeing the same old ad. So you need to mix it up once in awhile.
Tip # 8
If you've been successful with one PIP program then test a few more. ______________________________________________________
Here Is a Comprehensive List of PIP Program Managers ______________________________________________________
Leon Henry practically invented the package insert business. They still have the largest and perhaps the most experienced PIP brokers in the industry.
Leon Henry, Inc.
200 North Central Avenue Suite 220
Hartsdale, NY 10530-1940
Phone: (914) 285-3456
Fax: (914) 285-3450
E-Mail: lh@leonhenryinc.com
Web Address: www.leonhenryinc.com
Here are several other PIP management companies.
1. AM/Direct (Peterborough, NH); (603) 924-9262
2. American Marketing Network (New York, NY); (212) 243-8065
3. AMG Global (Redbank, NJ); (732) 741-0585
4. Atrium Marketing Group (Chicago, IL); (312) 733-3383, ext. 36
5. Bernice Bush Co. (Irvine, CA); (949) 752-4210
6. BrightStar Marketing (Lake Bluft, IL); (880) 700-7483
7. D-J Associates (Ridgefield, CT); (203) 431-8777
8. DK Group (Hillsdale, NJ); (201) 358-6100
9. Edith Roman Associates (Pearl River, NY); (845) 620-9000
10. Effective Mailers (Roseville, MI); (248) 588-9880
11. Everyday Media (New York, NY); (212) 481-7300
12. Gage Marketing Services (Minneapolis, MN); (612)
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